Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. HoursPosition Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media.This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition.You’ll have direct ownership over:Google Ads and PPC campaignsSEO and organic search growthPaid media optimizationSocial media engagementConversion and lead generation performanceCampaign analytics, testing, and reportingIf you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions, this role is a strong fit.What You’ll OwnGoogle Ads, PPC & Paid Media – Primary FocusBuild, manage, and optimize campaigns across:Google Search AdsGoogle Display AdsRemarketingPerformance Max (PMax)Own campaign execution from setup through optimization, including:Keyword researchAudience targetingCampaign and ad group structureBudget allocationBidding strategiesConversion-focused campaign scalingWrite and test:Ad copyHeadlinesCTAsCreative variationsContinuously monitor and optimize:CPCCTRCPAConversionsROASIdentify underperforming campaigns quickly and implement data-backed improvements.SEO & Organic GrowthConduct keyword and competitor research using tools such as:SEMrushAhrefsGoogle Search ConsoleOptimize:MetadataPage titles and headingsInternal linkingWebsite contentOn-page SEOSupport:Technical SEOContent optimizationOrganic growth initiativesKeyword and content-gap strategiesMonitor:Keyword rankingsOrganic trafficSearch visibilityWebsite performanceIdentify opportunities to improve rankings and increase qualified organic traffic.Social Media Management & EngagementSupport social media growth and engagement across:LinkedInInstagramFacebookManage and support:Post schedulingCaptionsComments and DMsAudience interactionsSocial content optimizationMonitor engagement, audience growth, and campaign activity to identify opportunities for improvement.Analytics, Reporting & OptimizationTrack marketing performance across:Paid advertisingSEOOrganic trafficSocial mediaAnalyze performance using:Google Analytics 4 (GA4)Google AdsMeta Ads ManagerSEMrushAhrefsGoogle Search ConsolePrepare clear reports covering:Campaign performanceMarketing KPIsTests and experimentsPerformance trendsOptimization opportunitiesRecommended next stepsMaintain organized documentation of campaign changes, tests, results, and learnings.Conversion & Performance OptimizationRun structured A/B tests across ads, messaging, targeting, and landing pagesIdentify conversion bottlenecks across acquisition funnelsRecommend improvements to landing pages and campaign experiencesTest new audiences, keywords, messaging, and creative approachesScale successful campaigns while maintaining cost efficiencyUse performance data to prioritize optimization opportunitiesWhat Makes You a Strong FitYou:Think in terms of measurable marketing performanceEnjoy optimizing campaigns rather than simply launching themCombine analytical thinking with hands-on executionUnderstand both paid and organic acquisitionProactively identify performance gaps and growth opportunitiesAre comfortable testing new ideas and learning from dataCare about leads, conversions, and revenue — not just trafficCan independently manage multiple marketing prioritiesRequired Experience & SkillsMust-Have3+ years of hands-on digital or performance marketing experienceStrong practical experience with:Google AdsPPC / Paid SearchSEOSocial media managementStrong understanding of:CPCCTRCPAConversion RateROASPaid media optimizationExperience using:Google AdsGoogle Analytics 4 (GA4)Google Search ConsoleSEMrush and/or AhrefsMeta Ads platformsStrong keyword research and campaign optimization skillsStrong copywriting and written communication skillsAbility to interpret marketing data and make optimization decisionsStrong organizational and reporting skillsAbility to work independently in a remote environment during U.S. business hoursNice to HaveExperience managing multiple client accountsExperience with Meta AdsBackground in:SaaSE-commerceB2B marketingExperience with:A/B testingLanding page optimizationConversion Rate Optimization (CRO)Familiarity with:Marketing automationContent marketingEmail marketing systemsExperience building marketing dashboards or automated reportsTools & PlatformsGoogle AdsGoogle Analytics 4 (GA4)Google Search ConsoleSEMrushAhrefsMeta Ads ManagerLinkedInInstagramFacebookSEO and reporting toolsWhat a Typical Day Looks LikeYou might:Review Google Ads dashboards and marketing KPIsAdjust campaign budgets, bids, keywords, and targetingTest new ad copy, headlines, CTAs, and creativesAnalyze CPC, CTR, CPA, conversions, and ROASMonitor keyword rankings and organic trafficIdentify new SEO and content opportunitiesReview social media engagement and audience activityAnalyze conversion performanceDocument campaign tests and resultsPrepare performance reports and recommendations for leadershipIn short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels.Key Metrics for SuccessPaid MediaReturn on Ad Spend (ROAS)Cost Per Acquisition (CPA)Cost Per Click (CPC)Click-Through Rate (CTR)Conversion RateLead volume and qualitySEO & Organic GrowthOrganic traffic growthKeyword ranking improvementsSearch visibilityQualified organic leadsSocial & Overall PerformanceSocial engagement and audience growthLead generationCampaign conversion performanceReporting accuracyConsistent testing and optimizationOverall marketing ROIWhy This Role Stands OutDirect ownership of Google Ads, PPC, SEO, and digital growthHands-on role with measurable business impactOpportunity to work across paid and organic acquisition channelsStrong autonomy over campaign testing and optimizationExposure to performance analytics and conversion strategyFully remote work environmentGrowth opportunities into:Performance Marketing ManagerGrowth Marketing ManagerPaid Media ManagerDigital Marketing LeadInterview ProcessInitial Screening CallSpark Hire Intro VideoRecruiter InterviewFinal InterviewOffer & OnboardingApply NowIf you:Love performance marketing and paid mediaHave hands-on Google Ads and PPC experienceUnderstand how to grow organic traffic through SEOEnjoy analyzing data and improving ROASConstantly test campaigns to improve conversionsWant ownership over multiple digital growth channelsThis is a strong opportunity to take ownership of paid media, SEO, social engagement, and performance optimization in a results-driven remote environment.#PerformanceMarketing #GoogleAds #PPC #SEO #PaidMedia #DigitalMarketing #GoogleAnalytics #ROAS #LeadGeneration #GrowthMarketing #RemoteJobs #MarketingJobs
Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media.
This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition.
You’ll have direct ownership over:
- Google Ads and PPC campaigns
- SEO and organic search growth
- Paid media optimization
- Social media engagement
- Conversion and lead generation performance
- Campaign analytics, testing, and reporting
If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions, this role is a strong fit.
What You’ll Own
Google Ads, PPC & Paid Media – Primary Focus
Build, manage, and optimize campaigns across:
- Google Search Ads
- Google Display Ads
- Remarketing
- Performance Max (PMax)
Own campaign execution from setup through optimization, including:
- Keyword research
- Audience targeting
- Campaign and ad group structure
- Budget allocation
- Bidding strategies
- Conversion-focused campaign scaling
Write and test:
- Ad copy
- Headlines
- CTAs
- Creative variations
Continuously monitor and optimize:
Identify underperforming campaigns quickly and implement data-backed improvements.
SEO & Organic Growth
Conduct keyword and competitor research using tools such as:
- SEMrush
- Ahrefs
- Google Search Console
Optimize:
- Metadata
- Page titles and headings
- Internal linking
- Website content
- On-page SEO
Support:
- Technical SEO
- Content optimization
- Organic growth initiatives
- Keyword and content-gap strategies
Monitor:
- Keyword rankings
- Organic traffic
- Search visibility
- Website performance
Identify opportunities to improve rankings and increase qualified organic traffic.
Social Media Management & Engagement
Support social media growth and engagement across:
- LinkedIn
- Instagram
- Facebook
Manage and support:
- Post scheduling
- Captions
- Comments and DMs
- Audience interactions
- Social content optimization
Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement.
Analytics, Reporting & Optimization
Track marketing performance across:
- Paid advertising
- SEO
- Organic traffic
- Social media
Analyze performance using:
- Google Analytics 4 (GA4)
- Google Ads
- Meta Ads Manager
- SEMrush
- Ahrefs
- Google Search Console
Prepare clear reports covering:
- Campaign performance
- Marketing KPIs
- Tests and experiments
- Performance trends
- Optimization opportunities
- Recommended next steps
Maintain organized documentation of campaign changes, tests, results, and learnings.
Conversion & Performance Optimization
- Run structured A/B tests across ads, messaging, targeting, and landing pages
- Identify conversion bottlenecks across acquisition funnels
- Recommend improvements to landing pages and campaign experiences
- Test new audiences, keywords, messaging, and creative approaches
- Scale successful campaigns while maintaining cost efficiency
- Use performance data to prioritize optimization opportunities
What Makes You a Strong Fit
You:
- Think in terms of measurable marketing performance
- Enjoy optimizing campaigns rather than simply launching them
- Combine analytical thinking with hands-on execution
- Understand both paid and organic acquisition
- Proactively identify performance gaps and growth opportunities
- Are comfortable testing new ideas and learning from data
- Care about leads, conversions, and revenue — not just traffic
- Can independently manage multiple marketing priorities
Required Experience & Skills
Must-Have
- 3+ years of hands-on digital or performance marketing experience
- Strong practical experience with:
- Google Ads
- PPC / Paid Search
- SEO
- Social media management
- Strong understanding of:
- CPC
- CTR
- CPA
- Conversion Rate
- ROAS
- Paid media optimization
- Experience using:
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- SEMrush and/or Ahrefs
- Meta Ads platforms
- Strong keyword research and campaign optimization skills
- Strong copywriting and written communication skills
- Ability to interpret marketing data and make optimization decisions
- Strong organizational and reporting skills
- Ability to work independently in a remote environment during U.S. business hours
Nice to Have
- Experience managing multiple client accounts
- Experience with Meta Ads
- Background in:
- SaaS
- E-commerce
- B2B marketing
- Experience with:
- A/B testing
- Landing page optimization
- Conversion Rate Optimization (CRO)
- Familiarity with:
- Marketing automation
- Content marketing
- Email marketing systems
- Experience building marketing dashboards or automated reports
Tools & Platforms
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- SEMrush
- Ahrefs
- Meta Ads Manager
- LinkedIn
- Instagram
- Facebook
- SEO and reporting tools
What a Typical Day Looks Like
You might:
- Review Google Ads dashboards and marketing KPIs
- Adjust campaign budgets, bids, keywords, and targeting
- Test new ad copy, headlines, CTAs, and creatives
- Analyze CPC, CTR, CPA, conversions, and ROAS
- Monitor keyword rankings and organic traffic
- Identify new SEO and content opportunities
- Review social media engagement and audience activity
- Analyze conversion performance
- Document campaign tests and results
- Prepare performance reports and recommendations for leadership
In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels.
Key Metrics for Success
Paid Media
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead volume and quality
SEO & Organic Growth
- Organic traffic growth
- Keyword ranking improvements
- Search visibility
- Qualified organic leads
Social & Overall Performance
- Social engagement and audience growth
- Lead generation
- Campaign conversion performance
- Reporting accuracy
- Consistent testing and optimization
- Overall marketing ROI
Why This Role Stands Out
- Direct ownership of Google Ads, PPC, SEO, and digital growth
- Hands-on role with measurable business impact
- Opportunity to work across paid and organic acquisition channels
- Strong autonomy over campaign testing and optimization
- Exposure to performance analytics and conversion strategy
- Fully remote work environment
- Growth opportunities into:
- Performance Marketing Manager
- Growth Marketing Manager
- Paid Media Manager
- Digital Marketing Lead
Interview Process
- Initial Screening Call
- Spark Hire Intro Video
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- Love performance marketing and paid media
- Have hands-on Google Ads and PPC experience
- Understand how to grow organic traffic through SEO
- Enjoy analyzing data and improving ROAS
- Constantly test campaigns to improve conversions
- Want ownership over multiple digital growth channels
This is a strong opportunity to take ownership of paid media, SEO, social engagement, and performance optimization in a results-driven remote environment.
#PerformanceMarketing #GoogleAds #PPC #SEO #PaidMedia #DigitalMarketing #GoogleAnalytics #ROAS #LeadGeneration #GrowthMarketing #RemoteJobs #MarketingJobs
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
