Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote | U.S. HoursPosition Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring a hands-on Digital Marketing Specialist to manage and optimize digital marketing initiatives across Google Ads, SEO, and social media.This is an execution-focused role for someone who enjoys:Optimizing Google Ads and paid search campaignsImproving organic traffic and SEO visibilityGrowing social media engagementAnalyzing marketing performance dataTesting campaigns to improve conversionsScaling lead generation efficientlyYou’ll have direct ownership over paid advertising, organic search, social media engagement, analytics, and ongoing campaign optimization.If you enjoy improving CTR, CPC, CPA, ROAS, traffic, engagement, and conversions, this role is a strong fit.What You’ll OwnGoogle Ads & Paid Search – Primary FocusBuild, manage, and optimize Google Ads campaigns across:SearchDisplayRemarketingPerformance Max (PMax)Manage campaign execution, including:Keyword researchAudience targetingCampaign and ad group structureBudget allocationBidding strategiesCampaign scalingWrite and test:HeadlinesAd copyCTAsCreative variationsContinuously monitor and optimize:CPCCTRCPAConversionsROASIdentify performance gaps and implement data-backed improvements to increase campaign efficiency.SEO & Organic GrowthConduct keyword and competitor research using:SEMrushAhrefsGoogle Search ConsoleOptimize:MetadataPage titlesHeadingsInternal linkingWebsite contentOn-page SEOSupport:Technical SEO improvementsContent optimizationOrganic growth initiativesMonitor:Keyword rankingsOrganic trafficSearch visibilityKeyword opportunitiesIdentify content gaps and opportunities to increase qualified organic traffic.Social Media Management & EngagementManage day-to-day engagement across:LinkedInInstagramFacebookSupport:Content schedulingCaption writingPost optimizationComments and DMsAudience interactionsMonitor:EngagementFollower growthAudience activityContent performanceCollaborate with internal teams on content and campaign execution while maintaining a consistent and professional brand presence.Reporting & AnalyticsMonitor performance across:Google AdsSEOOrganic trafficSocial mediaAnalyze data using:Google Analytics 4 (GA4)Google AdsMeta platformsSEMrushAhrefsGoogle Search ConsolePrepare:Performance reportsCampaign summariesOptimization recommendationsActionable marketing insightsMaintain organized documentation of campaign changes, tests, results, and performance updates.Testing & Conversion OptimizationTest new ad copy, headlines, CTAs, and audience segmentsConduct A/B testing where appropriateIdentify landing page and conversion bottlenecksRecommend improvements based on campaign and user dataScale successful campaigns while maintaining efficiencyContinuously improve lead generation and conversion performanceWhat Makes You a Strong FitYou:Combine analytical thinking with hands-on executionEnjoy optimizing campaigns and improving performance metricsUnderstand both paid and organic digital marketingProactively identify growth opportunitiesMake decisions based on data rather than assumptionsCare about leads and conversions, not just impressionsAre organized, detail-oriented, and accountableCan independently manage multiple marketing prioritiesRequired Experience & SkillsMust-Have3+ years of hands-on digital marketing experienceStrong experience managing:Google Ads campaignsSEO initiativesSocial media channelsStrong understanding of:PPCSEODigital marketing analyticsCPCCTRCPAConversion RateROASHands-on experience with:Google AdsGoogle Analytics 4 (GA4)SEMrushAhrefsMeta platformsStrong keyword research and campaign optimization skillsStrong written English and copywriting abilityAbility to analyze performance data and make optimization decisionsStrong attention to detail and organizationAbility to work independently during U.S. business hoursNice to HaveExperience managing multiple client accountsBackground in:SaaSE-commerceB2B marketingExperience with:A/B testingLanding page optimizationConversion Rate Optimization (CRO)Familiarity with:Content marketingMarketing automationEmail marketing workflowsTools & PlatformsGoogle AdsGoogle Analytics 4 (GA4)Google Search ConsoleSEMrushAhrefsMeta platformsLinkedInInstagramFacebookWhat a Typical Day Looks LikeYou might:Review Google Ads dashboards and marketing KPIsOptimize campaigns, budgets, bids, keywords, and targetingTest new headlines, ad copy, and audience segmentsMonitor SEO rankings and organic trafficUpdate keyword targeting and on-page SEORespond to social media comments and DMsReview social engagement and audience growthAnalyze traffic, leads, conversions, and ROASDocument campaign changes and test resultsPrepare performance reports and recommendationsIn short: You continuously improve traffic, engagement, lead generation, and conversions across paid and organic digital channels.Key Metrics for SuccessPaid AdvertisingReturn on Ad Spend (ROAS)Cost Per Acquisition (CPA)Cost Per Click (CPC)Click-Through Rate (CTR)Conversion RateLead generationSEOOrganic traffic growthKeyword ranking improvementsSearch visibilityQualified organic trafficSocial MediaEngagement growthAudience/follower growthResponsiveness to comments and DMsContent performanceOverallAccurate and actionable reportingConsistent campaign optimizationImproved conversion performanceEfficient use of marketing budgetsWhy This Role Stands OutStrong ownership across Google Ads, SEO, and social mediaHands-on role with measurable business impactExposure to both paid and organic acquisitionOpportunity to test and optimize campaigns continuouslyPerformance-focused environment with meaningful autonomyFully remote work environmentGrowth opportunities into:Performance Marketing ManagerGrowth Marketing LeadPaid Media SpecialistDigital Marketing ManagerInterview ProcessInitial Screening CallSpark Hire Intro VideoRecruiter InterviewFinal InterviewOffer & OnboardingApply NowIf you:Enjoy optimizing digital campaignsHave hands-on Google Ads experienceUnderstand SEO and organic growthEnjoy managing social media engagementLove analyzing and improving performance metricsThrive in execution-focused marketing environmentsThis is a strong opportunity to take ownership of paid advertising, SEO, social media, and digital marketing performance in a results-driven remote role.#DigitalMarketing #GoogleAds #SEO #PPC #PaidMedia #SocialMediaMarketing #PerformanceMarketing #GoogleAnalytics #ROAS #LeadGeneration #GrowthMarketing #RemoteJobs #MarketingJobs

Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a hands-on Digital Marketing Specialist to manage and optimize digital marketing initiatives across Google Ads, SEO, and social media.

This is an execution-focused role for someone who enjoys:

• Optimizing Google Ads and paid search campaigns
• Improving organic traffic and SEO visibility
• Growing social media engagement
• Analyzing marketing performance data
• Testing campaigns to improve conversions
• Scaling lead generation efficiently

You’ll have direct ownership over paid advertising, organic search, social media engagement, analytics, and ongoing campaign optimization.

If you enjoy improving CTR, CPC, CPA, ROAS, traffic, engagement, and conversions, this role is a strong fit.

What You’ll Own

Google Ads & Paid Search – Primary Focus

Build, manage, and optimize Google Ads campaigns across:

• Search
• Display
• Remarketing
• Performance Max (PMax)

Manage campaign execution, including:

• Keyword research
• Audience targeting
• Campaign and ad group structure
• Budget allocation
• Bidding strategies
• Campaign scaling

Write and test:

• Headlines
• Ad copy
• CTAs
• Creative variations

Continuously monitor and optimize:

• CPC
• CTR
• CPA
• Conversions
• ROAS

Identify performance gaps and implement data-backed improvements to increase campaign efficiency.

SEO & Organic Growth

Conduct keyword and competitor research using:

• SEMrush
• Ahrefs
• Google Search Console

Optimize:

• Metadata
• Page titles
• Headings
• Internal linking
• Website content
• On-page SEO

Support:

• Technical SEO improvements
• Content optimization
• Organic growth initiatives

Monitor:

• Keyword rankings
• Organic traffic
• Search visibility
• Keyword opportunities

Identify content gaps and opportunities to increase qualified organic traffic.

Social Media Management & Engagement

Manage day-to-day engagement across:

• LinkedIn
• Instagram
• Facebook

Support:

• Content scheduling
• Caption writing
• Post optimization
• Comments and DMs
• Audience interactions

Monitor:

• Engagement
• Follower growth
• Audience activity
• Content performance

Collaborate with internal teams on content and campaign execution while maintaining a consistent and professional brand presence.

Reporting & Analytics

Monitor performance across:

• Google Ads
• SEO
• Organic traffic
• Social media

Analyze data using:

• Google Analytics 4 (GA4)
• Google Ads
• Meta platforms
• SEMrush
• Ahrefs
• Google Search Console

Prepare:

• Performance reports
• Campaign summaries
• Optimization recommendations
• Actionable marketing insights

Maintain organized documentation of campaign changes, tests, results, and performance updates.

Testing & Conversion Optimization

• Test new ad copy, headlines, CTAs, and audience segments
• Conduct A/B testing where appropriate
• Identify landing page and conversion bottlenecks
• Recommend improvements based on campaign and user data
• Scale successful campaigns while maintaining efficiency
• Continuously improve lead generation and conversion performance

What Makes You a Strong Fit

You:

• Combine analytical thinking with hands-on execution
• Enjoy optimizing campaigns and improving performance metrics
• Understand both paid and organic digital marketing
• Proactively identify growth opportunities
• Make decisions based on data rather than assumptions
• Care about leads and conversions, not just impressions
• Are organized, detail-oriented, and accountable
• Can independently manage multiple marketing priorities

Required Experience & Skills

Must-Have

• 3+ years of hands-on digital marketing experience
• Strong experience managing:
• Google Ads campaigns
• SEO initiatives
• Social media channels
• Strong understanding of:
• PPC
• SEO
• Digital marketing analytics
• CPC
• CTR
• CPA
• Conversion Rate
• ROAS
• Hands-on experience with:
• Google Ads
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs
• Meta platforms
• Strong keyword research and campaign optimization skills
• Strong written English and copywriting ability
• Ability to analyze performance data and make optimization decisions
• Strong attention to detail and organization
• Ability to work independently during U.S. business hours

Nice to Have

• Experience managing multiple client accounts
• Background in:
• SaaS
• E-commerce
• B2B marketing
• Experience with:
• A/B testing
• Landing page optimization
• Conversion Rate Optimization (CRO)
• Familiarity with:
• Content marketing
• Marketing automation
• Email marketing workflows

Tools & Platforms

• Google Ads
• Google Analytics 4 (GA4)
• Google Search Console
• SEMrush
• Ahrefs
• Meta platforms
• LinkedIn
• Instagram
• Facebook

What a Typical Day Looks Like

You might:

• Review Google Ads dashboards and marketing KPIs
• Optimize campaigns, budgets, bids, keywords, and targeting
• Test new headlines, ad copy, and audience segments
• Monitor SEO rankings and organic traffic
• Update keyword targeting and on-page SEO
• Respond to social media comments and DMs
• Review social engagement and audience growth
• Analyze traffic, leads, conversions, and ROAS
• Document campaign changes and test results
• Prepare performance reports and recommendations

In short: You continuously improve traffic, engagement, lead generation, and conversions across paid and organic digital channels.

Key Metrics for Success

Paid Advertising

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Cost Per Click (CPC)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead generation

SEO

• Organic traffic growth
• Keyword ranking improvements
• Search visibility
• Qualified organic traffic

Social Media

• Engagement growth
• Audience/follower growth
• Responsiveness to comments and DMs
• Content performance

Overall

• Accurate and actionable reporting
• Consistent campaign optimization
• Improved conversion performance
• Efficient use of marketing budgets

Why This Role Stands Out

• Strong ownership across Google Ads, SEO, and social media
• Hands-on role with measurable business impact
• Exposure to both paid and organic acquisition
• Opportunity to test and optimize campaigns continuously
• Performance-focused environment with meaningful autonomy
• Fully remote work environment
• Growth opportunities into:
• Performance Marketing Manager
• Growth Marketing Lead
• Paid Media Specialist
• Digital Marketing Manager

Interview Process

1. Initial Screening Call
2. Spark Hire Intro Video
3. Recruiter Interview
4. Final Interview
5. Offer & Onboarding

Apply Now

If you:

• Enjoy optimizing digital campaigns
• Have hands-on Google Ads experience
• Understand SEO and organic growth
• Enjoy managing social media engagement
• Love analyzing and improving performance metrics
• Thrive in execution-focused marketing environments

This is a strong opportunity to take ownership of paid advertising, SEO, social media, and digital marketing performance in a results-driven remote role.

#DigitalMarketing #GoogleAds #SEO #PPC #PaidMedia #SocialMediaMarketing #PerformanceMarketing #GoogleAnalytics #ROAS #LeadGeneration #GrowthMarketing #RemoteJobs #MarketingJobs

Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"

Pavago - Connecting You to Global Remote Opportunities 🌍

At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.

🌟 Why Consider Opportunities Through Pavago?

Competitive Pay: Command the salary you deserve, regardless of where you reside.

Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.

Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.

Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.

Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀

Explore global opportunities with us today!"