Digital Marketing Specialist

Job description

DIGITAL MARKETING SPECIALIST Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. We’re looking for a Digital Marketing specialist to join our Dubai team. In this role, you will be responsible for managing and executing full-funnel digital marketing campaigns driven by data insights. You will collaborate with multiple teams and stakeholders daily to ensure campaign success and drive growth. Your role requires an in-depth knowledge of various digital marketing tools, platforms, and analytics stacks, including the full digital suite by Meta, Google, TikTok, Snapchat & local publishers.Your role will also involve doing post-camp analysis and sharing insights with stakeholders. WHAT YOU’LL BE DOING Main responsibilities: - Campaign Management: Oversee the day-to-day management of digital marketing campaigns, ensuring brand consistency across all channels, including YouTube, Meta, Snapchat, TikTok & programmatic. - Media Planning & Scheduling: Develop and execute media plans, scheduling campaigns on various platforms to ensure creative and performance efficiency in meeting marketing objectives. - Collaboration & Innovation: Work closely with the brand team and platform teams to bring new ideas for social media, sharing best practices and innovative strategies. - Performance Reporting: Build comprehensive reports to track overall performance, including ROI and KPI metrics, to inform strategic decisions. - Trend Monitoring: Stay updated on emerging digital tools, platforms, and trends to ensure Deliveroo remains at the forefront of digital marketing innovation. WHAT YOU’LL NEED TO THRIVE Qualifications Education & Experience: - 3-5 years of experience in Digital Marketing or Media. - Bachelor’s Degree in Marketing or a related field. - Strong understanding of the local media landscape. - Proven experience in media planning, media management, and campaign implementation. - Good to have agency experience. Skills & Competencies: - Ability to adopt a consumer-centric approach, leveraging data to drive marketing strategies. - Stay informed about market trends and competition to maintain a competitive edge. - Embrace a test-and-learn mindset to continuously improve campaign effectiveness. - Demonstrate flexibility and the ability to thrive in a fast-paced, dynamic environment. - Exhibit meticulous attention to detail in both copywriting and visual design aspects of digital marketing. - Eager to learn and grow, with the ability to quickly adapt to new tools and platforms. WHY JOIN US? At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: 🔧 Make a visible impact every day Your work directly improves experiences for customers, partners and riders. 🌱 Learn fast in an entrepreneurial environment Work close to the market with autonomy, pace and real responsibility. 🧠 Build a career, not just a role Stretch yourself, develop new skills and grow as the business evolves. 🌎 Deliver together in an inclusive culture Collaborative, values-driven teams that support how you work best. We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here https://careers.deliveroo.co.uk/how-we-hire/. OUR GLOBAL STRUCTURE Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team. DIVERSITY, EQUITY AND INCLUSION At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong. We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief. If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience. If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!