Digital Marketing Specialist

Job description

At Trackforce, we are transforming physical security operations that are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs — all while staying focused on safety and protection. We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact. At Trackforce, we operate in both hybrid and remote models, offering flexibility to balance in‑office collaboration with WFH. This approach allows our teams to stay connected while maintaining autonomy and work‑life balance. We are highly focused on delivering value to our customers, and our recent merger has strengthened our position as the market leader in security workforce management software. Trackforce is the leading security workforce management platform, helping security companies and organizations streamline operations, improve workforce efficiency, and deliver better service through technology. Our platform supports thousands of security professionals and organizations worldwide. We're looking for a Digital Marketing Specialist who can help drive pipeline growth through paid media, marketing automation, email marketing, and digital campaign execution.This role is ideal for a marketer who enjoys combining creativity with analytics and wants to directly impact revenue growth. As a Digital Marketing Specialist, you will be responsible for executing and optimizing digital marketing programs that generate qualified leads and support revenue objectives. You will work closely with Product Marketing, Content Marketing, Sales, and Marketing Operations to drive awareness, engagement, and pipeline creation. **What You'll Do** Demand Generation • Plan, launch, and optimize paid search, paid social, and retargeting campaigns • Manage campaign budgets and performance against lead and pipeline goals • Develop audience targeting strategies across multiple channels • Continuously test and optimize messaging, creative, and landing pages Marketing Automation & Email • Build and execute email campaigns, nurture programs, and customer journeys in HubSpot • Support lead nurturing programs across multiple buyer personas • Assist with lead scoring and segmentation initiatives • Ensure proper campaign tracking and reporting Digital Campaign Execution • Support webinar, event, product launch, and integrated marketing campaigns • Coordinate campaign assets and digital promotions across channels • Manage social media publishing and paid social initiatives • Collaborate with content and design resources to maximize campaign performance Analytics & Reporting • Monitor campaign KPIs including CPL, conversion rates, MQLs, pipeline, and ROI • Create recurring performance reports and dashboards • Identify opportunities to improve marketing efficiency and effectiveness • Provide recommendations based on campaign and funnel performance Qualifications • 3-5 years of digital marketing experience, preferably in B2B SaaS • Hands-on experience managing Google Ads and LinkedIn Ads • Experience with HubSpot or similar marketing automation platforms • Strong understanding of lead generation and demand generation principles • Experience analyzing campaign performance and marketing metrics • Excellent organizational and project management skills Preferred Qualifications • HubSpot certification • Google Ads certification • Salesforce familiarity • Experience supporting webinars and virtual events • Basic SEO and conversion rate optimization knowledge Success Metrics • Growth in marketing-qualified leads (MQLs) • Pipeline sourced and influenced by marketing campaigns • Improved conversion rates across paid and owned channels • Increased campaign ROI and marketing efficiency