Digital Marketing Specialist

Job description

Red Badge Group is looking for a commercially minded Digital Marketing Specialist to help drive growth across Red Badge, Code 9 and RISQ. This is not a traditional marketing support role. We are looking for someone who understands how marketing contributes to revenue growth and enjoys turning ideas into measurable results. This is a newly created role, reflecting the continued growth of our business and our investment in marketing as a key driver of commercial success. Working across multiple brands and growth initiatives, you'll have the opportunity to build broad capability, take ownership of meaningful projects and help shape the future direction of our marketing function. You'll play a key role in generating leads, improving website performance, supporting sales activity, optimising our sales tool HubSpot, and executing digital marketing activity that creates real commercial impact. You'll own portions of the marketing budget and be accountable for delivering and reporting on ROI. You'll also have the opportunity to support the launch and growth of SkyGuard, New Zealand's only aerial drone security service, helping bring innovative technology solutions to market and creating campaigns that stand out in a traditionally conservative industry. You can read more about it here: Aerial Security | SkyGuard As our marketing capability continues to evolve, we anticipate opportunities for increased responsibility, specialisation and professional growth. We support hybrid working arrangements that balance collaboration, accountability and personal productivity. This role reports to and works closely with our Communications and Bids Manager, taking ownership of digital execution, lead generation systems and marketing performance. You will also work closely with our GM Sales and Marketing, generating initiatives, providing advice and reporting on marketing's overall impact on sales. About Red Badge Group Red Badge Group is a proudly 100% Kiwi-owned and operated organisation providing a full suite of security services, including security guarding, alarm monitoring, mobile patrols, event security, training and advisory services. We are also the only provider of remote aerial drone security in New Zealand through SkyGuard, an innovative new service helping redefine how organisations approach security and surveillance. Our ambition is simple: to redefine security services in Aotearoa by consistently delivering reliability, innovation and service excellence. We are commercially ambitious, people-focused and committed to continual improvement. The Opportunity This is a newly created role that reflects the continued growth of our business and our ambition to build a best-in-class sales and marketing function. Sitting at the centre of our growth strategy, you will help drive marketing-generated leads, improve digital performance and ensure our sales teams have the tools, systems and insights they need to succeed. Working across Red Badge, Code 9 and RISQ Australasia, you will take ownership of key digital platforms, help optimise our websites and landing pages, support digital activity across multiple brands and provide meaningful reporting that helps the business understand what is working and where we should invest next. You will also have the opportunity to support the launch and growth of SkyGuard, helping take an innovative new service to market and creating campaigns that stand out in a traditionally conservative industry. As our business continues to grow, we anticipate expanding our marketing capability, creating opportunities for increased responsibility, specialisation and professional development over time. What You Will Do • Drive lead generation initiatives across multiple digital channels. • Own and optimise HubSpot from a sales and marketing perspective, including designing lead-generation processes and flows and training BDMs on best practice. • Support delivery and optimisation of Google Ads activity with specialist partners. • Build and maintain landing pages and campaign assets. • Coordinate content development and deployment across LinkedIn, Facebook and Instagram. • Support sector-focused marketing activity and improve how priority markets are targeted. • Monitor and improve website performance and customer experience. • Drive SEO improvements, retargeting and nurture activity to increase digital visibility, lead quality and conversion. • Produce meaningful marketing and funnel performance reporting. • Identify opportunities to improve lead quality, conversion and marketing ROI. • Support the sales team with presentations, collateral and marketing assets. • Work with internal stakeholders and external partners to deliver marketing initiatives successfully. About You You are detail orientated, practical, commercially minded and confident taking ownership of marketing execution. You enjoy working across a variety of priorities, measuring results and finding ways to improve performance. You are comfortable balancing creativity with commercial outcomes and enjoy seeing the direct impact of your work on business growth. Most importantly, you are excited by the opportunity to help build, improve and grow rather than simply maintain what's already there. What You Will Bring • 5+ years experience in digital marketing, campaign management or lead generation. • Experience managing websites, landing pages and digital marketing channels. • Strong understanding of lead generation and marketing performance measurement. • Experience using HubSpot or a similar CRM/marketing platform is required. • Practical design capability and creative flair, with confidence creating and updating branded assets for digital campaigns, social media and marketing collateral. • Confidence interpreting marketing data and making practical recommendations. • Excellent organisational and project management skills. • Strong written and verbal communication skills, with the ability to write clear, engaging content. • Strong stakeholder management skills. • A proactive, hands-on approach with a willingness to roll up your sleeves and get things done. • A commercial mindset and confidence working alongside sales teams. Why Join Us? • Join a fast-growing New Zealand business with ambitious growth plans. • Play a key role in a newly created position with genuine ownership and influence. • Help launch and grow innovative services, including SkyGuard, New Zealand's aerial drone security solution. • Work across multiple brands, industries and customer sectors. • Develop your skills across digital marketing, lead generation, automation, analytics and CRM optimisation. • Hybrid working arrangements that balance collaboration, accountability and personal productivity. • Be part of a team where marketing is viewed as a growth engine, not a support function. • Work in an environment where good ideas are valued and initiative is rewarded. Ready to Make an Impact? If you are a digital marketing professional who wants to do meaningful, measurable work in a growing New Zealand business, we would love to hear from you. Apply now and help Red Badge Group turn marketing activity into real commercial momentum.