Digital Marketing Specialist

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing! Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients. We are seeking a results-driven Digital Marketing Specialist to strategize, execute, and optimize paid advertising campaigns across major digital platforms, including Facebook, Instagram, Google, TikTok, and other emerging channels. This role is pivotal in driving brand awareness, lead generation, and revenue growth through data‑informed digital marketing initiatives. The ideal candidate is highly organized, creative, and analytical bringing a broad skill set across PPC, SEM, and social media advertising, with a strong passion for performance marketing and continuous optimization. Preferred candidate will be Texas-based, with availability for monthly to quarterly meetings in Austin. Key Responsibilities Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance Collaborate with creative, content, and product teams to align marketing objectives and messaging Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, ad platform dashboards) Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising Manage advertising budgets efficiently while meeting performance targets Ensure campaigns align with brand guidelines and broader marketing strategies Required Qualifications Skills & Competencies: Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio. A collaborative team player who thrives in fast-paced environments and can adapt to rapidly changing priorities. Bachelor's degree in Marketing, Business, or a related field is preferred. 2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads) Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.) Excellent organizational skills with the ability to manage multiple campaigns simultaneously Strong attention to detail and a data‑driven mindset Preferred Qualifications Experience marketing SaaS products or B2B offerings Familiarity with marketing automation tools and CRM platforms Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO) Experience collaborating with designers and copywriters on ad creative development Salary range: $50,000 - $60,000 Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.