Digital Marketing Specialist

Digital Marketing Specialist Job Description Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. About You In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. In this Digital Marketing Specialist role, you will support Kimberly-Clark Professional (KCP) North America's business by planning, executing, and optimizing performance-driven B2B digital marketing campaigns that generate demand, accelerate the sales funnel, and drive revenue growth. A significant focus of this role is paid media strategy and execution, including hands-on campaign management across platforms such as Google Ads, LinkedIn, and Meta. You will leverage KCP's marketing technology ecosystem to manage digital media investments, establish campaign KPIs, analyze performance data, and continuously optimize programs to maximize ROI. Working closely with Integrated Marketing leaders, creative partners, and external platform partners, you will help shape multichannel campaigns that connect paid media, email, lead generation, marketing automation, and analytics into a cohesive customer journey. This is an opportunity for a digital marketing professional with hands-on paid media experience who enjoys a fast-paced, entrepreneurial environment where testing, learning, and continuous improvement are valued. In this role, you will: Partner with Senior Digital Marketing Manager on data, technology, media and execution. Manage day-to-day campaign execution, including needs assessment, creative and content coordination, project management, approvals, and measurement for events, while supporting Integrated Marketing campaigns for top ABP priorities. Analyze trends, performance data, and campaign results to identify areas for improvement. Research keywords, target audiences, and competitors to inform campaign strategy. Optimize campaigns based on data-driven insights and performance metrics. Monitor and report on campaign performance. Manage advertising budgets and devise bid strategies to maximize ROI. Execute, manage, and optimize paid media campaigns across platforms including Google Ads, LinkedIn, and Meta, while supporting email marketing and lead generation initiatives. Collaborate with internal and external partners to develop impactful demand generation, nurture, funnel acceleration, and conversion-focused campaigns. Assist in building flexible end-to-end lead nurturing and sophisticated scoring models that trigger automated sub-campaigns and lead alerts to sales. Work with Marketing Automation manager on multichannel integrated campaigns that incorporate email targeting, lead generation web forms, nurture flows, and automation using the Marketing Cloud Account Engagement platform. Establish marketing KPIs and ROI metrics to benchmark campaign performance goals and identify ongoing improvement opportunities. Coordinate content and collateral development for marketing campaigns. To succeed in this role, you will need the following qualifications: Bachelor’s degree in marketing or related field. 4+ years of experience in marketing with a focus on digital media, email and automation. Experience developing/managing internal and external stakeholder relationships. Proficiency with Marketing Cloud Account Engagement and Salesforce. Direct experience with or similar systems (MS Dynamics etc.) Proficiency in Meta, LinkedIn and YouTube. Hands-on experience with campaign setup and deployment using CRM platforms or email deployment engines. Experience conducting paid media campaigns directly or through media buying platforms. Preferred Qualifications Prior experience with demand generation initiatives through indirect/distribution sales channels. Led by Purpose. Driven by You. Total Benefits We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.​ ​ Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see ​ Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website . And finally, the fine print…. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of local policies. Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role. #LI-Hybrid Salary Range: 79,880 – 94,440 USD At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only. Primary Location Roswell Building 300 Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time