Digital Marketing Specialist

Job description

Join The Studio, MANN+HUMMEL's internal marketing agency, and help drive global digital marketing initiatives across our brands and business units. As a Digital Marketing Specialist, you will plan, execute, and optimize integrated campaigns across paid media, social media, email marketing, websites, and marketing automation platforms. Leveraging data-driven insights and performance metrics, you will play a key role in generating demand, increasing engagement, and delivering measurable business results. YOUR RESPONSIBILITIES: Partner with marketing, sales, product management, and agency teams to develop and execute digital marketing initiatives. Plan, launch, and optimize multi-channel demand generation campaigns across email, social media, paid media, and digital advertising platforms. Own the end-to-end execution of paid media campaigns across Google Ads (Search, Display, YouTube), LinkedIn, Meta (Facebook & Instagram), and other relevant platforms, including campaign setup, audience targeting, budget management, bidding strategies, A/B testing, performance monitoring, and continuous optimization. Manage paid media performance, including targeting, budgets, testing, analytics, and continuous optimization. Oversee marketing platforms, websites, digital assets, marketing automation, and SEO to ensure effective digital presence and engagement. Create and coordinate digital content, including campaign copy, social media posts, emails, webinars, presentations, and multimedia assets. Analyze campaign performance metrics such as CTR, CPC, CPL, CPA, conversion rate, and ROAS, and implement data-driven optimizations to improve campaign effectiveness. Monitor campaign results, market trends, audience engagement, and brand sentiment, providing insights and recommendations to improve marketing effectiveness. YOUR PROFILE: Fluent in English; knowledge of German would be an advantage. Hands-on experience managing paid media campaigns across Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, Meta Ads Manager, and other digital advertising platforms. Knowledge of Salesforce Marketing Cloud and marketing automation principles. Experience with web analytics and reporting tools such as Google Analytics and Sprinklr. Strong understanding of campaign KPIs and performance metrics, including CTR, CPC, CPL, CPA, conversion rate, and ROAS, with the ability to translate data into actionable insights. Understanding of audience segmentation, retargeting, conversion tracking, and A/B testing methodologies. Knowledge of SEO and digital content optimization. Experience with budget management, bidding strategies, campaign optimization, and performance-driven decision-making. Strong analytical and data interpretation skills. Knowledge of CMS and DAM systems (Adobe Experience Manager in particular). WE OFFER: Work that is meaningful and has a real, positive impact on the sustainability of the planet through products we develop and manufacture Salary starting from 60 000 CZK based on your experience plus yearly bonus 6 weeks of vacation 14 400 CZK net per year for Cafeteria Meal vouchers of 150 CZK/months (Brno) or canteen (Nová Ves) Pension Insurance contribution 2,6 % Other interesting benefits (up to 4.750 CZK per year as contribution for public transportation in Brno, etc.) Pleasant working environment: coffee and a wide range of tea, relax room / work out zone Healthy company culture – we employ smart people who are responsible, trustworthy and make use of our support to do their job well A real opportunity for career growth and possibility to learn from experienced colleagues Internal and external trainings, LinkedIn Learning Are you interested in this opportunity? Please send us your current CV as soon as possible. We would also welcome a few words about what resonates with you in this job opportunity. We will carefully review every CV. If it meets the specified requirements, we will contact you by phone to discuss further details. Otherwise, you will receive a written notification from us. Please note that this role does not include relocation support. Candidates must be able to work from the stated location using their own arrangements.