Digital Marketing Specialist

Job description

Feel Good About Doing Good The Knights of Columbus is a tax-exempt Catholic fraternal benefit society that provides financial security to members and their families through our life insurance, long-term care insurance, disability income insurance, investment and annuity products. Charity is at the core of our missions: our profits are donated to help those in need and to support our faith - $1.73B over the past ten years. While we have many employees who are not Catholic, we follow the Church’s teachings in our investment strategies and our employee benefits. As part of our religious mission, we support the pro-life cause by contributing to the March for Life and pregnancy resource centers, we oppose assisted suicide and euthanasia, we are evangelists for the Catholic faith, and we help Christians who are facing religious persecution in the Middle East. We all work together to support our two million members as they volunteer to help others in their parishes and communities around the world. Share Your Talent. Live Your Purpose. We are a growing and purpose-driven community of professionals. Join us to discover how you can meet your goals and ours! Short Description #LI-Hybrid Overview The Digital Marketing Specialist will be responsible for assisting the Digital Marketing department in developing, deploying, and optimizing organic social media and paid digital advertising campaigns as well as reporting on them. The position will be expected to understand business goals and objectives and must be able to analyze and clearly explain campaign performance and improvement recommendations. The ideal candidate will have a passion for staying on the cutting edge of evolving digital advertising tactics and will be encouraged to bring forward suggestions for new digital advertising channels and platforms. Core Responsibilities Assist in the development, deployment, and optimization of paid search, display, video, and social media campaigns in support of business marketing goals, including: Identifying the best digital channels and targeting techniques to reach a target audience Keyword research, selection, testing, and optimization Ad copy creation, testing, and optimization Testing of landing pages and recommending improvements Analyzing, optimizing, and managing existing channels as well as developing/testing new channels for future growth Reporting and analysis of campaign performance for internal and client use Own and manage the Yext solution and relationships Other digital marketing duties as assigned Skills Qualifications Required: 3-5 years of Organic Social media experience Experience working with YouTube, Facebook, Instagram, and LinkedIn, and other similar platforms is a must Experience with Marketo or similar solutions Understanding of the marketing funnel Strong analytical skills and experience with data analysis Excellent verbal and written communication skills Ability to work independently and as a member of the Marketing and Customer Experience team Ability to multitask, meet deadlines, and manage priorities Positive attitude, driven, and an energetic team player Preferred: Experience in creating content for Catholic organizations, for example, a church, diocese, or school 2-3 years Paid Search/SEM campaign management experience Authorization to work in the United States is required This position is not eligible for visa sponsorship Education Preferred: BA/BS degree or equivalent practical experience Compensation The wage range for this role takes into account a broad array of factors that are considered in making compensation decisions, including but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The range below applies as long as the work is performed in Connecticut; the Knights of Columbus reserves the right to adjust the wage range if the position is performed in another location. At the Knights of Columbus, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $88,000-$149,500. Physical Demands Must be able to remain in a stationary position for a majority of the workday. KofC Cares Our mission is focused on family and faith, and we support our employees in seeking a balanced life. Employee benefits include: Time Away: 13 paid holidays per year in addition to vacation and paid sick leave, and flexible workweek schedules. Professional Development: Certifications, designation, and tuition reimbursement. Retirement Benefits: 401(k) retirement savings plan with matching company contributions, and cash balance retirement plans fully funded by the company. Health and Wellness: Short-term disability and term life insurance fully paid for by the company; Up to 12 weeks of childbirth leave under STD policy. One week of fully paid parental leave for all new parents, including adoptive and foster parents. A variety of health insurance options, including premium-level family coverage and a pre-tax Health Savings Account with employer contributions. The Order's health plans do not cover abortion, sterilization, or contraception, and the Order has helped advocate for other employers who do not want to provide coverage. Long-term disability insurance; Dental insurance; Vision insurance; Health club membership reimbursement; Employee Assistance Program