Digital Marketing Specialist

Job description

At Levitate, we’re on a mission to make a real impact - for our customers, our team, and the world around us. We believe the best work comes from people who are curious, driven, and excited to grow. Our five core values guide everything we do, and we look for teammates who embody the traits that make those values come to life: - Creating Magic ✨ You have the *persistence* and *grit* to turn ambitious ideas into remarkable outcomes. - Showing Customer Empathy ❤️ You bring *humble confidence*, listening deeply, and putting customers first. - Making Data-Driven Decisions 📊 You pair *creativity* with insights to make smarter, faster choices. - Focusing on Solutions, Not Problems 🔍 You approach challenges with *positivity* and *critical thinking*, always looking for the way forward. - Making Small Improvements Every Day 🌱 You embrace *coachability* and *lean into discomfort* to grow, improve, and drive lasting change. Here, you won’t just do a job, you’ll help create meaningful experiences, solve real problems, and shape the future of our company. We’re looking for a detail-oriented, results-driven Ads Specialist to own the full Google PPC process for our clients. This includes strategy and campaign setup, landing page creation, conversion tracking, launch, and ongoing optimization. This role is primarily focused on Google Search Ads campaigns. You’ll work directly with clients to understand their goals, develop campaign strategies, build campaigns, create PPC-specific landing pages, set up and verify conversion tracking, launch campaigns, and use performance data to continuously improve results. The ideal candidate is comfortable owning projects from start to finish, communicating directly with clients, troubleshooting technical issues, and balancing strategic thinking with hands-on execution. **Key Responsibilities** *Google Ads Strategy & Campaign Setup* - Build, launch, and manage Google Ads campaigns, primarily focused on Search and lead generation. - Develop campaign strategies based on each client’s services, goals, target audience, location, and budget. - Conduct keyword research and identify relevant search terms, match types, negative keywords, and opportunities for campaign expansion. - Build well-structured campaigns and ad groups based on search intent and the client’s services. - Write and test search ad copy, including headlines and descriptions. - Configure targeting, locations, bidding strategies, budgets, schedules, audiences, and other campaign settings. - Review and QA campaign setups before launch to ensure all components are configured correctly. - Make strategic recommendations when a client’s goals, budget, website, or service offering may impact campaign performance. *PPC Landing Page Creation* - Create PPC-specific landing pages from the ground up based on campaign strategy, target audience, services, and conversion goals. - Develop landing page content, structure, headlines, calls to action, forms, and other conversion-focused elements. - Create landing page mockups for client review and approval. - Meet with clients to walk through landing page concepts, answer questions, and collect feedback. - Incorporate client feedback and make revisions before finalizing the page. - Build and publish approved landing pages. - QA landing pages before launch to ensure forms, links, calls to action, mobile responsiveness, and other key elements are working correctly. - Ensure landing page messaging is aligned with the campaign keywords, ads, and services being promoted. - Continuously identify landing page opportunities that could improve conversion rates and lead quality. *Conversion Tracking & Measurement* - Set up and verify Google Ads conversion tracking for key lead actions, including phone calls, form submissions, and other relevant conversions. - Ensure conversion actions are configured correctly and attributed to the appropriate campaigns. - Test conversions before campaigns launch and after major changes. - Troubleshoot tracking issues and investigate discrepancies between Google Ads data and actual client activity. - Monitor conversion data and identify potential tracking issues when performance data looks incorrect. **Our commitment to our staff is showcased not only through our strong company culture, but also through our employee-centric benefits and programs including:** - Paid time off and paid provincial holidays to facilitate strong work-life balance - Paid parental leave that provides employees with support and flexibility as they grow their families - Extensive benefit options including healthy lifestyle reimbursement, private pension matching, healthcare benefits, etc. Culture Crew and Emerging Leader programs to foster employee leadership development, inclusivity, and connection through year-round trainings and events **Notices**: - **AI**: Levitate will use Artificial Intelligence-supported tools to screen, assess or select applicants at one or more stages of the recruitment process for this position. - **Compensation**: Compensation for this position is $65,000 CAD. - **Vacancy Status:**This position is being publicly advertised to support anticipated team growth, and is a new headcount.