Digital Marketing Specialist

Job description

Job Description: Digital Marketing Specialist Location: Cape Town CBD, (Office-based) UK-aligned Working Hours: 10am-7pm (winter) and 11am-8pm (summer) Reports to: Head of Marketing (UK) Department: Marketing Type: Full-time Role Overview This role will focus on SEO, content optimisation, and website performance , with responsibility for managing updates in WordPress and coordinating with the internal IT/development team on technical requirements. You will also support CRM/email campaigns and assist with paid media activity. The right candidate will have at least 3 years’ hands-on experience in SEO, content optimisation, and website management, with strong WordPress skills and the ability to work closely with technical teams. Key Responsibilities SEO Conduct keyword research and optimise web pages, blogs, and landing pages. Monitor rankings, site health, crawl errors, and Core Web Vitals. Implement on-page SEO updates directly in WordPress . Work with IT/development on technical SEO (schema, redirects, site speed, indexing). Content Optimisation Collaborate with the content executive to brief, edit, and optimise content for SEO. Refresh older articles and landing pages to improve performance. Website Management (WordPress) Publish and update content in WordPress with correct formatting, metadata, and tagging. Manage plugins, monitor performance issues, and escalate to IT when required. CRM & Marketing Automation Build and send campaigns in HubSpot and Brevo , integrated with Microsoft Dynamics. Manage workflows, lists, and segmentation. Paid Media (Support Role) Assist with Google Ads and Meta campaigns. Optimise landing pages to improve conversion rates. Analytics & Reporting Track organic traffic, rankings, and content engagement. Report on KPIs (traffic, CPL, CTR, conversions) using Google Analytics, HubSpot, and SEO tools. Recommend improvements based on data insights. Skills & Experience Minimum 3 years’ experience in SEO, digital marketing, and website management. Hands-on WordPress skills (publishing, plugins, on-page SEO). Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, or similar). Strong knowledge of content optimisation for organic visibility and conversions. Familiarity with technical SEO (schema, redirects, site speed, indexing). Experience with HubSpot plus exposure to Brevo/Dynamics. Analytical mindset with ability to build clear reports. Excellent English (written and spoken). Nice to Have Experience working with IT/development teams on technical site enhancements. Familiarity with Power BI or other advanced reporting dashboards. Industry experience in property, financial services, or fintech. About OneDome OneDome is a fast-growing property and fintech group in the UK, bringing together mortgage, protection, conveyancing, and wealth services into a single seamless home-buying and financial journey. With brands including OneDome, CMME, Coreco, Albany Park Finance, and Trussle , we are transforming how people move home and manage their money. We are building a world-class marketing team to drive growth across B2C and B2B channels, and are now looking for a Digital & SEO Marketing Executive to join our Cape Town office. What We Offer Competitive salary Office-based position in London , working closely with our South Africa and UK teams. Ownership of SEO, content optimisation, and WordPress management across multiple brands. Hands-on experience across leading CRM/marketing automation platforms (HubSpot, Dynamics, Brevo) Career progression into SEO Manager, Digital Marketing Manager, or Marketing Ops