Digital Marketing Specialist

Job description

***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.*** Our client is a fast-growing DTC brand focused on delivering premium products with a strong emphasis on customer experience. With an expanding eCommerce presence and frequent product launches, they are building a high-performance marketing engine to drive retention, engagement, and revenue across digital channels. ## **Location** Fully Remote (Work from Home) | 9 AM – 5 PM CST ## **Role Overview** The **Digital Marketing Specialist** will own lifecycle marketing execution across email, SMS, and campaign coordination while helping drive retention, engagement, and product launch performance. This role is highly execution-focused and requires strong organization, cross-functional communication, and strategic thinking around customer journeys and marketing operations. Candidates with experience in apparel, fashion, or streetwear brands are highly preferred due to the fast-paced nature of product launches and customer engagement within the industry. ## **Key Responsibilities** ### Lifecycle Marketing (Email & SMS) - Execute and optimize email campaigns through Klaviyo and SMS campaigns through Attentive. - Build and manage campaign calendars, flows, and segmentation strategies. - Run A/B tests on subject lines, messaging, and timing to improve campaign performance. ### Marketing Calendar & Campaign Coordination - Own and maintain the marketing calendar, ensuring alignment with product launches and campaigns. - Coordinate closely with product development, PR, and creative teams. - Ensure campaigns are executed on time and aligned across all channels. ### Product Launch Execution - Support product drops, ensuring all marketing assets, messaging, and campaigns are aligned. ### SEO & Digital Presence - Support SEO execution and optimization across website and digital platforms. - Ensure platforms like Google and LinkedIn are properly set up and maintained. - Support basic Shopify updates and website management tasks related to product launches and campaign execution. ### Reporting & Performance Tracking - Monitor and report on campaign performance, providing actionable insights. - Track KPIs across lifecycle channels and identify opportunities for optimization. ### Cross-Functional Coordination - Act as the day-to-day coordinator for marketing and eCommerce execution. - Ensure alignment with the social media team for omni-channel consistency. - Communicate proactively with leadership on performance and priorities. ### Meta Paid Ads Maintenance & Execution - Maintain and monitor paid campaigns through Meta Business Manager and Google Ads using existing funnels, SOPs, and playbooks. - Support ongoing optimization, performance monitoring, and smooth day-to-day execution of paid campaigns. ## **Qualifications** ### Experience - 3+ years of experience in eCommerce or DTC marketing. - Strong experience with Klaviyo, Attentive, or similar lifecycle marketing platforms. - Experience managing marketing calendars and campaign execution. - Familiarity with SEO fundamentals and digital analytics. - Experience collaborating with creative and product teams. - Experience working with apparel, fashion, or streetwear brands is preferred. - Experience supporting Shopify-based eCommerce stores or handling basic Shopify updates is preferred. ### Skills - Strong organizational skills with the ability to manage multiple campaigns simultaneously. - Ability to execute lifecycle marketing campaigns with attention to detail and performance optimization. - Strong understanding of customer journeys, retention marketing, and campaign coordination. - Excellent written and verbal communication skills in English. - Spanish fluency or conversational proficiency is preferred. - Proactive, highly organized, and comfortable owning marketing execution end-to-end. - Ability to collaborate cross-functionally in a fast-paced eCommerce environment. - Basic Shopify knowledge, including product updates, landing page coordination, or content management. ## **What Success Looks Like** - Consistent execution of high-performing email and SMS campaigns. - Well-managed marketing calendar with no missed launches or delays. - Strong alignment across product, creative, and marketing teams. - Improved retention, engagement, and repeat purchase behavior. - Clear, consistent reporting that drives better decision-making. ## **Opportunity** This is a high-impact opportunity for a marketing professional who enjoys owning lifecycle marketing in a fast-growing DTC environment. The **Performance & Lifecycle Marketing Specialist** will work cross-functionally to bring product launches to life, improve retention and engagement, and help drive measurable growth across the company’s eCommerce channels. ### **Application Process:** ### To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets