Digital Marketing Specialist - Account Manager

Job description

## **About the Role** WebFX is seeking a candidate for our Marketing Account Management team! Our ideal candidate has a bachelor's degree, 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job. ## **The Qualifications: Who You Are** **Education:** - A Bachelor's Degree: All majors welcome! - GPA: 3.4 or above **Related Experience and Skills:** - Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing role - Outstanding customer service skills - Strong verbal and written communication skills - Presentation skills - Experience at a marketing/advertising agency (a bonus!) **Tools/Technical Skills:** - Excel/Google Suite - Confident familiarity with using AI tools - General knowledge of SEO and AI search visibility - General knowledge of Google Ads and Analytics - General knowledge of HTML **Qualities and Traits:** - You're interested in the web, and like keeping up with new technology - You're professional, dependable, and self-motivated - You take pride in your work and always strive for high-quality results - You work with urgency and enjoy getting things done - You're proactive when it comes to solving problems - You're a lifelong learner, and are always looking to stretch and grow your skills - You love thinking both creatively and analytically, and love using data to make decisions *If this sounds like you, then we want to hear from you! We are committed to growing 1% better every day, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!* ## **The Job Responsibilities: What You'll Do** **Client Relationship Management** *(About 40% of your day)* - Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success - Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate **Marketing Campaign Strategy & Execution** *(About 35% of your day)* - Develop and execute data-driven digital marketing strategies, including SEO, AI Search Visibility, and PPC, aligned with client business objectives - Manage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targets - Optimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified traffic - Direct the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-date **Performance Analysis & Reporting** *(About 15% of your day)* - Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimization - Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings - Calculate ROI, and prepare and present regular reports that translate findings into actionable recommendations **Marketing Research & Testing** *(About 10% of your day)* - Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision-making - Spearhead A/B and usability testing, leveraging data-driven insights to improve conversion rates and enhance user experience ## **The Benefits: What You'll Get** **Comprehensive, On-the-Job Training and Career Development** - Initial training to learn foundational hard skills over the first few months on the job - Ongoing advanced training sessions from industry experts as you progress further in your role - Regular team Lunch-and-Learns in our on-site training amenities **Career Growth and Upward Progression Paths** - All our roles include a built-in, upward promotional path within WebFX - Merit-based promotions are abundant for new team members who meet or exceed performance metrics - Regular 1-on-1 check-ins with a manager to support career growth **Potential promotional path for Digital Marketing Specialist - Account Manager:** - *Digital Marketing Analyst* - *Digital Marketing Consultant* - *Lead Internet Marketing Consultant* - *Sr. Internet Marketing Consultant* **In-Person Experience Alongside Our Team of Industry Experts** - This position is based fully in-office at [our riverside campus](https://www.webfx.com/about/offices/harrisburg/mansionfx/) in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure. **Compensation** - Negotiable