Digital Marketing Specialist- Email & CRM

Job description

NOTE TO APPLICANTS: When applying, please provide a brief cover letter demonstrating 1) your writing skills; 2) your familiarity with Glenn Beck and his brand; and 3) why you are a good fit for this role. Candidates that do not provide this will not be considered. About Mercury Radio Arts & Torch Mercury Radio Arts is the media company founded by Glenn Beck, home to his national radio show and a growing portfolio of content, platforms, and initiatives. Our newest venture, Torch, is a direct-to-audience platform built for people who want more than headlines and noise. It’s focused on truth, history, faith, and the ideas that shape a free society. Through original programming, deep-dive investigations, and immersive storytelling, Torch is designed to inform, challenge, and equip people to better understand the world around them. We’re building something intentional. And we’re looking for people who want to be part of it. About the Role This isn’t just an email marketing job. We’re building a direct relationship with an audience that cares deeply about truth, history, faith, and the future of the country. And how we communicate with that audience matters. We’re looking for someone to own that responsibility. What You’ll Do Email & Messaging (Core Responsibility) Write and execute daily, weekly, and campaign-based emails Develop compelling, on-brand copy that reflects our voice and mission Build and deploy campaigns in our ESP Manage segmentation, targeting, and personalization Own the messaging calendar tied to our biggest moments (special releases, live events, etc) Work closely with our content and production teams to amplify what matters most Lifecycle & Journey Management Design and optimize the journeys that shape how people experience Torch: First impression (welcome/onboarding) Ongoing engagement Re-engagement when people drift away Make every touchpoint feel intentional, not automated Analytics & Optimization Track and report on performance (open rates, CTR, conversions, revenue) Run A/B tests on subject lines, messaging, and offers Identify trends and provide actionable insights to improve performance Help define and measure lifecycle KPIs (engagement, retention, LTV) Take Ownership of the Audience Build smart segmentation and targeting strategies Maintain list health and data integrity Help us better understand who our audience is and what they need What We’re Looking For 2-4 years of experience in email or lifecycle marketing A strong writer who knows how to hold attention and communicate clearly Experience with email platforms (bonus points if you have used Iterable) Someone who understands both storytelling and performance Familiarity with segmentation, personalization, and automation Someone who cares about the mission—not just the mechanics What Success Looks Like Our emails get opened, read, and shared Our audience feels more connected, informed, and engaged We are acquiring and retaining more subscribers to Torch We build a stronger, more resilient direct relationship with our audience If you’re just looking to manage campaigns, this probably isn’t the right fit. But if you want to help build something truly meaningful we’d love to talk. Only candidates that submit a cover letter explaining why they are a good fit for this role will be considered.