Digital Marketing Specialist (Multi-Industry)

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Specialist (Multi-Industry) based in United Kingdom.** This role is responsible for managing digital campaigns from launch through ongoing optimization across multiple industries. You will monitor campaign performance, identify opportunities, and make data-driven adjustments to improve results. The position combines paid advertising, email and SMS marketing, creative coordination, and performance analysis. You will work closely with writers, designers, content specialists, and project managers to keep campaigns moving efficiently. You will also use artificial intelligence tools to accelerate execution while applying your own marketing judgment to campaign decisions. The role is well suited to a hands-on marketer who takes ownership, communicates clearly, and responds quickly when performance changes. Success will come from turning campaign data into practical actions that improve engagement, conversions, and overall marketing effectiveness. ### Accountabilities - Plan, launch, monitor, and optimize paid advertising campaigns across Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager, adjusting budgets, targeting, and campaign settings based on performance. - Collaborate with writers and designers to develop advertising copy and creative assets, then evaluate their effectiveness against campaign results and conversion performance. - Build, schedule, and manage email and SMS campaigns using platforms such as Klaviyo or Mailchimp, testing subject lines, timing, messaging, and other variables to improve engagement. - Use ChatGPT and similar artificial intelligence tools to accelerate campaign execution, generate creative variations, and support day-to-day marketing tasks while maintaining independent professional judgment. - Regularly collect and analyze campaign performance data, identify trends and issues, and translate findings into a concise set of recommended actions and improvements. - Coordinate with design, content, and project management teams to ensure campaigns are prepared accurately, delivered on schedule, and aligned with broader account objectives. - Monitor campaign performance after launch and proactively identify underperformance, inconsistencies, or opportunities for optimization rather than waiting for issues to escalate. - Maintain clear communication around campaign progress, deadlines, results, and required actions to ensure stakeholders remain informed and aligned. ### **Requirements** - 2–5 years of hands-on experience managing digital marketing campaigns from planning and execution through optimization and performance analysis. - Proven experience running paid advertising campaigns across Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager. - Practical proficiency with Adobe Photoshop and Adobe Premiere for basic creative editing, asset preparation, and campaign support. - Experience creating and managing email or SMS marketing campaigns using Klaviyo, Mailchimp, or comparable platforms. - Fluent written English with the ability to produce clear, persuasive, and customer-facing marketing copy. - Strong analytical skills and the ability to interpret campaign performance data and turn insights into specific optimization actions. - Experience with ChatGPT or similar artificial intelligence tools is a plus, particularly for accelerating marketing workflows and developing content variations. - Familiarity with search engine optimization, Google Analytics, or Semrush is advantageous. - Basic knowledge of HTML and CSS for email templates is a plus. - Additional video editing capabilities are also considered an advantage. - Reliable internet connectivity and a professional setup suitable for client communication and campaign launches. - Strong punctuality, ownership, accountability, and follow-through, with the ability to flag issues early and take action without constant supervision. ### **Benefits** - Compensation of $1,250 per month during the first 90 days, increasing to $1,500 per month thereafter. - Monday–Friday schedule aligned with a Pacific, Central, or Eastern time zone working window. - Full-time opportunity with exposure to digital marketing campaigns across multiple industries. - Hands-on ownership of campaigns, with the opportunity to influence strategy and results through ongoing optimization. - Collaborative environment involving marketing, creative, content, and project management professionals. - Opportunity to work with modern marketing platforms and artificial intelligence tools to improve campaign execution and efficiency. - A structured selection process designed to evaluate practical skills, communication, and real-world marketing experience.