Digital Marketing Specialist (Onsite - Official Website Manager))

Job description

Job Description: This role of Royal Canin Korea provides a 360-degree exposure to on-site marketing functions, offering hands-on experience across every touchpoint of the consumer’s digital journey. This is a fixed-term contract position to cover an associate on parental leave through the end of 2027. [Key Responsibilities] ON-SITE (Official Website) MANAGEMENT & OPERATION Onsite Content Optimization & Creation : Drive the end-to-end management of digital assets, including product displays, promotional banners and onsite content to maximize user engagement. Recruitment Program Management : Manage existing sampling program, including portfolio management, service optimization, inventory forecasting and logistics support. Onsite Activity Administration: Streamline daily operational workflows and administrative governance for seamless on-site execution. UTM MANAGEMENT & TRAFFIC MONITORING Serve UTM parameter management as the gatekeeper for traffic tracking and ensuring data accuracy. Monitor on-site traffic performance and provide timely notifications regarding any significant fluctuations or anomalies in key metrics. BUDGET MANAGEMENT Oversee BAPO (Marketing) team budget processing to ensure efficient financial governance progress, and escalates issues when needed. STAKEHOLDER COLLABORATION & AGENCY MANAGEMENT Cross-Functional Liaison: Align with Sales, E-com Marketing, and other units to ensure consistent business and user journey objectives. Agency Partnership: Manage external agencies to ensure premium output and on-time delivery. [Job Specifications/Qualifications] Bachelor’s degree in marketing, business related discipline +2~3 years working experience in digital marketing FMCG marketing, agency experience is preferred with knowledge of onsite Fluence English skill : written [Key Supporting Competencies] Curious, resourceful and a creative problem-solver Effective relationship builder, collaborative capability Positive attitude and flexible of thought and drive result