Digital Marketing Specialist (Performance Marketing & SEO)

Job description

We’re looking for a results-driven Digital Marketing, Performance & SEO Specialist to help grow the digital presence and performance of a portfolio of brands across Australia and international markets. This role combines strategy with hands-on execution across paid advertising, search engine optimisation (SEO), website optimisation, analytics, and conversion rate optimisation (CRO). You’ll be responsible for improving online visibility, attracting quality traffic, generating leads and sales, and maximising the return on digital marketing investment. If you enjoy working across multiple digital channels, making data-driven decisions, and turning campaign insights into measurable business results, we’d love to hear from you. Key Responsibilities Performance Marketing & Paid Advertising Plan, execute, and optimise paid campaigns across Google Ads, Meta Ads, and TikTok Ads. Manage campaign budgets, audience targeting, retargeting, and A/B testing to improve performance. Monitor key metrics, including CPC, CPA, CTR, conversions, revenue, and ROAS. Identify opportunities to improve campaign efficiency and maximise return on advertising spend. Search Engine Optimisation (SEO) Develop and implement SEO strategies to improve organic visibility, rankings, and website traffic. Conduct keyword research, competitor analysis, and technical and on-page SEO audits. Optimise website content, metadata, internal linking, and other SEO elements. Work with external developers or agencies to address technical SEO issues and website improvements. Website Management & Conversion Optimisation Manage website content and ongoing optimisation across multiple brand websites. Identify opportunities to improve user experience, customer journeys, and conversion rates. Support website performance improvements through landing page optimisation and A/B testing. Collaborate with external developers and agencies on website enhancements when required. Analytics, Reporting & Insights Use Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and advertising platform analytics to track performance. Monitor pixels, conversion tracking, and campaign attribution to support accurate reporting. Prepare performance reports and dashboards, translating data into actionable recommendations. Track digital marketing KPIs and identify opportunities to improve traffic, engagement, leads, sales, and overall ROI. Multi-Brand Digital Marketing Coordinate digital marketing activities across multiple brands, websites, and markets. Monitor social channel and e-commerce performance and identify opportunities for growth. Stay up to date with digital marketing trends, platform updates, and emerging optimisation techniques. What We’re Looking For 4–6+ years of experience in digital marketing, performance marketing, SEO, or a related role. Hands-on experience managing Google Ads and Meta advertising campaigns. Strong knowledge of SEO strategy, keyword research, technical SEO, and on-page optimisation. Experience using GA4, Google Search Console, Google Tag Manager, and conversion tracking tools. Understanding of CRO, customer journeys, landing page optimisation, and A/B testing. Strong analytical skills, with the ability to interpret campaign data and make performance-driven recommendations. Experience managing multiple campaigns, websites, or brands independently. Good communication, organisation, and stakeholder collaboration skills. A proactive, commercially minded approach with a focus on measurable results. Nice to Have Experience with TikTok Ads and e-commerce or direct-to-consumer (DTC) brands. Familiarity with platforms such as Shopify, WordPress, WooCommerce, or Magento. Experience with SEO tools such as Ahrefs, SEMrush, or similar platforms. Exposure to email marketing, CRM platforms, or marketing automation tools. Experience supporting international markets or working with external agencies. Background in retail, FMCG, consumer products, food, or wellness brands. Why Join Us? Work across a diverse portfolio of brands and international markets. Take ownership of digital marketing performance and contribute directly to business growth. Combine creativity, technical expertise, and data-driven decision-making. Collaborate with stakeholders and external partners to deliver measurable results.