Digital Marketing Specialist (Social Media) in Sofia

Job description

Your Role Plan, create and publish engaging social media content across platforms (Facebook, Instagram, X, TikTok, LinkedIn) tailored to local Bulgarian and wider regional audiences Manage day-to-day community interactions: monitor comments and messages, respond promptly and professionally, and escalate issues to relevant teams Develop and execute social-first campaigns to drive brand awareness, user acquisition and retention in line with marketing objectives Work with design, copy and localisation partners to produce on-brand creative assets and short-form video content optimised for each channel Schedule and publish posts using social media management tools; maintain content calendars and ensure timely delivery Monitor social performance and provide regular reports with actionable insights and recommendations to improve engagement and ROI Collaborate with paid media, CRM and product teams to align organic activity with promotional plans and product launches Support influencer and creator partnerships, including briefing, relationship management and performance tracking Keep up-to-date with social trends, platform features and best practice; propose new approaches and experiments Your Qualifications Proven experience (2+ years) in social media management, content creation or digital marketing, preferably in consumer-facing or tech sectors Excellent written and spoken English; good command of Bulgarian is required for local audience engagement Strong understanding of platform mechanics, content formats and audience behaviours across major social networks Experience creating short-form video content and basic editing skills (mobile-first production) Familiarity with social management and analytics tools (e.g., Meta Business Suite, Sprout, Hootsuite, Later, Google Analytics) Data-driven mindset with the ability to translate metrics into practical optimisations Creative thinker with excellent communication skills, attention to detail and ability to manage multiple projects Comfortable working in a fast-paced, collaborative environment and adapting to changing priorities On-site presence in Sofia required; willingness to work occasional evenings for campaign launches or events The Offer Full-time on-site role based in Sofia, Bulgaria Competitive salary with performance-related bonuses and benefits in line with company policy Structured onboarding, training and opportunities for professional development Collaborative, multicultural team and modern office facilities Chance to shape social strategy for a fast-growing international company and progress into senior marketing roles Flexible leave policy and employee benefits in accordance with local regulations Workster is recruiting a Digital Marketing Specialist (Social Media) to join our Sofia marketing team. In this role, you will own organic social activity, create compelling content, and build strong community relationships to support brand growth and user engagement across key markets. If you are a creative and results-oriented social media specialist with a passion for storytelling and audience engagement, we would like to hear from you.