Digital Marketing Sr. Coordinator

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Sr. Coordinator based in India.** As a Digital Marketing Sr. Coordinator, you will support the execution of integrated digital marketing initiatives across content marketing, website management, SEO, social media, email campaigns, and paid advertising. You will turn marketing priorities into engaging content and polished deliverables that strengthen brand visibility, improve audience engagement, and support business growth. From writing blog posts and developing customer success stories to optimizing web pages and coordinating social campaigns, you will contribute across multiple stages of the marketing funnel. You will also monitor campaign performance, analyze digital metrics, and identify opportunities to improve content effectiveness and conversion rates. Working closely with a collaborative marketing team, you will take ownership of projects, coordinate stakeholder feedback, and ensure high-quality execution across channels. This remote opportunity is ideal for a proactive, organized, and creative marketer who enjoys learning new tools and working across diverse digital disciplines. ### Accountabilities - Content Marketing and SEO: Research, write, edit, and publish approximately one blog post per week to support organic search visibility, thought leadership, and broader marketing goals. - Keyword Research and Optimization: Conduct keyword research using tools such as Ubersuggest, apply SEO best practices, and support answer engine optimization (AEO) and generative engine optimization (GEO) to improve discoverability across traditional and AI-powered search platforms. - Content Refresh and Repurposing: Identify opportunities to update, repurpose, and optimize existing content based on performance data, keyword insights, and changing marketing priorities. - Customer Success Stories: Develop internal sales win stories and concise, engaging slide presentations that communicate customer outcomes and demonstrate business value. - Website Management: Maintain and update website pages using WordPress, publish new content, implement improvements, and ensure website messaging aligns with marketing objectives and customer needs. - Website Experience Optimization: Translate project briefs into proposed page structures, copy, and execution plans; gather stakeholder feedback, secure approvals, and identify opportunities to improve usability, content quality, search visibility, and conversions. - Social Media Coordination: Manage day-to-day social content planning and publishing, draft captions, promote blogs and videos, and coordinate posts about customer stories, company news, thought leadership, and employee culture. - Creative Content Development: Brainstorm social media concepts, develop recurring content series such as customer quote highlights and employee spotlights, and assist with social graphics, video slides, and other visual assets. - Email Marketing Execution: Support prospect email campaigns through content coordination, campaign setup, quality assurance, performance tracking, audience list maintenance, and segmentation. - Internal and Executive Communications: Coordinate communications related to company standups and organization-wide updates, and help manage the CEO's LinkedIn content calendar, including content development, scheduling, and follow-through. - Paid Campaign Support: Assist with LinkedIn and Google Ads campaigns, including setup, copywriting, creative development, audience testing, landing page coordination, and performance monitoring. - Digital Analytics and Reporting: Analyze website, SEO, search engine marketing (SEM), email, and paid campaign performance using tools such as Google Analytics, Ubersuggest, Qualified, and relevant channel reporting platforms. - Continuous Improvement: Prepare performance reports, translate findings into actionable recommendations, and identify opportunities to test messaging, audiences, content formats, and landing page experiences. - Cross-Functional Collaboration: Work with marketing colleagues and internal stakeholders to clarify requirements, coordinate approvals, incorporate feedback, and deliver projects on schedule. ## Requirements: - Writing and Editing: Strong writing and editing skills, with the ability to create clear, engaging, and accurate website copy, blog posts, customer stories, social media content, and internal communications. - Digital Marketing Versatility: An execution-oriented mindset and interest in working across content marketing, website management, SEO, social media, email marketing, and paid campaigns. - Website Management: Experience with website content management and page building; familiarity with WordPress is preferred. - SEO Knowledge: Understanding of SEO fundamentals, keyword research, content optimization, and strategies for improving organic visibility. - Social Media Skills: Familiarity with social media content creation, publishing, and adapting messaging for different audiences and platforms. - Email and Campaign Coordination: Ability to support email marketing activities, organize campaign assets, maintain audience data, and coordinate campaign execution. - Analytical Thinking: Curiosity about marketing performance metrics and the ability to interpret data, identify trends, and recommend practical improvements. - Project Management: Strong organizational skills and the ability to manage multiple deliverables, coordinate stakeholder feedback, prioritize tasks, and meet deadlines. - Communication and Collaboration: Effective communication skills and the ability to work productively with cross-functional teams and stakeholders. - Problem-Solving and Ownership: Ability to ask thoughtful discovery questions, clarify project requirements, propose solutions, incorporate feedback, and manage tasks through completion. - Attention to Detail: Commitment to producing accurate, polished, high-quality deliverables and maintaining consistent brand voice and messaging. - Adaptability and Learning: Willingness to learn new platforms, experiment with emerging marketing approaches, and develop expertise across multiple digital channels. - Preferred Tools and Platforms: Familiarity with some or all of the following is beneficial: WordPress, Google Analytics, Ubersuggest, LinkedIn Ads, Google Ads, Salesforce, Qualified, and email marketing platforms. ## Benefits: - Remote work: Remote opportunity available to candidates based in Bengaluru, Chennai, Gurugram, Hyderabad, Noida, or Pune, India. - Flexible working arrangements: A trust-based work culture that recognizes individual needs and values results over rigid working hours. - Collaborative environment: Opportunities to work with knowledgeable colleagues, contribute ideas, and participate in team discussions and company-wide meetings. - Team connection: Opportunities to stay connected with colleagues through remote and in-person collaboration. - Company culture and events: Team celebrations, social activities, and events that encourage connection and recognize shared achievements. - Inclusive workplace: Commitment to equal employment opportunities and a culture that values diverse backgrounds, perspectives, and contributions.