Digital Marketing Strategist

Job description

About Trevor: The Trevor Project is the leading suicide prevention and crisis intervention organization for LGBTQ+ young people. Trevor offers 24/7 crisis services, connecting highly trained counselors with LGBTQ+ young people whenever they need support. To drive prevention efforts, The Trevor Project also operates robust research, advocacy, education, and peer support programs. We’ve been saving lives every day for over 25 years. Every day, and in every role, our staff contribute to our critical mission of ending suicide among lesbian, gay, bisexual, transgender, queer & questioning young people by embodying our values: Heart - We care deeply and commit to do what matters Integrity - We build trust through our words and actions Community - Together, we are an unstoppable force for good Belonging - We serve as allies to the mission, and to each other Progress - We continually move onward and upward Applicants and staff must be authorized to work for any employer in the United States. The Trevor Project will not sponsor an employment visa for this position. **Role:** Digital Marketing Strategist **Location:** This role will be remote in the continental United States, Alaska, or Hawaii **Reports to:** Director of Marketing Operations **Eligibility:** Authorization to work for any employer in the United States is required. The Trevor Project will not sponsor a work visa for this role. **Classification:** Exempt Full Time **Union Role?** Yes **Starting Salary Range:** $79,040 - $87,360 per year **Summary:** Every day, and in every role, our staff contribute to our critical mission of ending suicide among lesbian, gay, bisexual, transgender, queer & questioning young people, while fostering an inclusive approach to our direct work and engagement with Trevor colleagues across the organization and continually growing our LGBTQ+ competency and awareness. The Digital Strategist will support high-impact integrated marketing campaigns and activations with the aim of reaching and engaging our audiences. They will work closely with Marketing & Content, Development, Communications, and other stakeholders to support key priorities and goals, understand marketing data and performance trends, implement changes and recommend testing based on that data, and bring deliverables to life across channels. The role reports to the Director of Marketing Operations. ### Roles and Responsibilities: - Assist in coordinating multi-channel strategy across teams via our Quarterly Planning process to create distribution plans and activate across all Trevor channels. - Leverage data to optimize activations and campaigns per-channel in coordination with channel owners to meet key awareness, engagement, and fundraising goals. - Investigate all reported data during monthly and quarterly reporting to assist channel stakeholders with key insights and relevant narratives that enable actionable strategies. - Utilize third-party platforms like MailChimp, Asana, WordPress, and SproutSocial for project implementation and reporting. - Utilize available audience research to deeply understand our audiences, who they are, their motivators/demotivators, and their online and offline behaviors, and apply those learnings to our marketing activations and campaigns. - Lead SEO, AEO, and GEO optimization efforts and implementation strategies. - Provide marketing and content strategy consultation to internal teams and external partners as needed. - Support cross-department communications related to project plans, reporting, and as needed. - Demonstrate fair, ethical, and equitable business practices - Learn eagerly, share knowledge appropriately, and improve continuously - Demonstrate successful planning and problem-solving skills, including multitasking and working well within tight timelines - Work, communicate, and collaborate effectively with others - Demonstrate attention to detail and accuracy in all work - Demonstrate a commitment to fostering and maintaining an environment of belonging - Other relevant duties and responsibilities as assigned ### Minimum Qualifications: - Demonstrated experience developing integrated marketing strategies informed by a deep understanding of data analytics - Experience developing and implementing SEO, AEO, and GEO strategies - Non-profit experience preferred, but not required - Ability to quickly react and adjust to changing conditions, identifying risks, and developing solutions - **Proficiency in:** - Asana or other project management software - Google Suite - Google Analytics (GA4) - Wordpress at a basic level - Ideally would also have experience with social media management platforms and/or email management (e.g. Sprout Social, Mailchimp, etc.) - Proficiency in spoken and written English