Digital Marketing Strategist

Digital Marketing Strategist The Digital Marketing Strategist leads and coordinates integrated digital marketing initiatives for Insurance Marketing, supporting performance and brand objectives across Auto, Home, and Life Insurance. The role is centered on three core pillars: strategic testing, user experience, and advertising operations and technology. This individual connects marketing, creative, media, analytics, technology, and agency partners to move initiatives from strategy through execution. The ideal candidate is a proactive self-starter who takes ownership, manages projects from beginning to end, and adapts effectively in a rapidly changing environment. Key Responsibilities Strategic Testing Develop and manage a strategic testing roadmap aligned with marketing and business priorities. Identify A/B and multivariate testing opportunities across digital campaigns, audiences, creative, landing pages, and customer journeys. Partner with marketing, creative, media, analytics, and technology teams to define test objectives, hypotheses, success metrics, and implementation requirements. Coordinate tests from initial concept and setup through launch, analysis, and recommendations. Translate test results into actionable insights that inform future campaigns and digital experiences. Maintain visibility into testing priorities, results, learnings, and next steps. User Experience Evaluate digital customer journeys, landing pages, forms, and online experiences to improve usability, engagement, and conversion. Identify customer pain points and opportunities to strengthen the end-to-end digital experience. Coordinate web and UX initiatives, including requirements, content updates, testing, quality assurance, and launch readiness. Partner with creative, analytics, product, and technology teams to translate business and customer needs into digital solutions. Ensure digital experiences align with campaign objectives, brand standards, and measurement requirements. Ad Operations & Technology Coordinate paid media execution across search, social, programmatic, display, and video. Manage ad operations, including campaign setup, trafficking, tracking, creative delivery, quality assurance, and launch readiness. Partner with internal teams and agencies to align audiences, creative, budgets, timelines, landing pages, and measurement. Support the implementation and validation of pixels, tags, URLs, and conversion tracking. Troubleshoot campaign delivery, tracking, creative, and landing-page issues. Support new digital marketing tools, vendors, integrations, pilots, and technology capabilities. Identify opportunities to improve campaign workflows, operational processes, and marketing technology utilization. Digital Initiative Leadership Lead cross-functional digital initiatives by defining requirements, establishing ownership, coordinating stakeholders, and resolving roadblocks. Manage project plans, workflows, deliverables, dependencies, and status updates in . Establish repeatable processes and documentation that improve visibility, accountability, and execution. Monitor campaign and digital performance and translate results into actionable recommendations. Manage multiple priorities while maintaining momentum as business needs evolve. Qualifications Bachelor’s degree in marketing, business, communications, digital media, or a related field. 3+ years of experience in digital marketing, strategic testing, UX, web, paid media, ad operations, marketing technology, or campaign management. Experience developing or supporting A/B and multivariate testing programs. Experience coordinating integrated campaigns and cross-functional projects. Working knowledge of digital customer journeys, website optimization, paid media, campaign tracking, and performance measurement. Experience with or a similar work management platform. Strong organizational, communication, analytical, and problem-solving skills. Proactive self-starter with the ability to take ownership and manage projects from concept through completion. Ability to manage competing priorities, navigate ambiguity, and adjust quickly in a rapidly changing environment. What Success Looks Like A strategic testing roadmap is established and produces actionable learnings. Testing insights improve campaigns, customer journeys, and digital experiences. UX initiatives reduce friction and improve engagement and conversion. Paid media campaigns launch accurately, on time, and with appropriate tracking. provides a clear, reliable view of project priorities, ownership, timelines, dependencies, and progress. Projects have clear ownership and are managed from initial planning through completion. Stakeholders have visibility into priorities, timelines, results, and next steps. Digital initiatives maintain momentum as priorities and business needs evolve. The starting pay range for this position is: $99,500.00 - $132,900.00 Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance. . Remarkable benefits: • Health coverage for medical, dental, vision • 401(K) saving plans with company match AND Pension • Tuition assistance • Floating holidays and PTO for community volunteer programs • Paid parental leave • Wellness programs • Employee discounts (membership, insurance, travel, entertainment, services and more!) Auto Club Enterprises is the largest club within the national AAA federation. We have nearly 17,000 employees in 24 states helping more than 18 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1900, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team. “Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.” AAA is an Equal Opportunity Employer Our organization participates in E-Verify The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).