Digital Media Manager

Job description

### Role Summary The Digital Media Manager is responsible for planning, executing, monitoring, and optimizing digital media campaigns across multiple platforms and client accounts. The role works closely with clients and internal teams to deliver effective digital media strategies that drive business growth and campaign performance. The successful candidate will combine strong digital media expertise, analytical thinking, and stakeholder management skills to ensure campaigns are delivered efficiently, on budget, and in line with client objectives. ### Key Responsibilities #### Digital Media Strategy & Campaign Management - Develop and execute digital media strategies aligned to client objectives and campaign goals. - Plan and manage campaigns across digital channels including paid social, search, display, video, programmatic, and influencer platforms. - Monitor campaign performance and optimize campaigns based on agreed KPIs and performance insights. - Identify new digital opportunities, audience trends, and innovative media solutions for clients. - Ensure campaigns are delivered on time, within budget, and to a high standard. #### Reporting & Performance Analysis - Analyze campaign performance data and provide actionable insights and recommendations. - Track key digital metrics including reach, engagement, conversions, ROI, and media efficiency. - Prepare regular campaign reports and presentations for clients and internal stakeholders. - Support data-driven decision-making through performance analysis and reporting. #### Client & Stakeholder Management - Serve as a key point of contact for clients on digital media-related matters. - Build and maintain strong working relationships with clients, media partners, and internal teams. - Present campaign strategies, performance updates, and recommendations to clients. - Collaborate closely with creative, content, strategy, and client service teams to ensure integrated campaign delivery. #### Budget & Process Management - Support the management of campaign budgets, media spend, reconciliations, and invoicing processes. - Ensure financial and operational processes are followed throughout campaign execution. - Monitor campaign pacing to ensure efficient budget utilization and delivery against targets. #### Team Collaboration & Support - Work closely with the wider digital team to ensure effective planning and execution of campaigns. - Support knowledge sharing, collaboration, and continuous improvement within the team. - Provide guidance and support to junior team members where required. ### Required Qualifications & Experience #### Required - Bachelor’s degree in marketing, Communications, Business, or a related field. - Minimum of 3–5 years’ experience in digital media planning and campaign management. - Strong understanding of digital media platforms and campaign optimization. - Experience managing digital campaigns across multiple platforms and client accounts. - Strong analytical, communication, and presentation skills. - Excellent attention to detail and project management skills. ### Preferred - Experience working in a media, advertising, or digital agency environment. - Digital media certifications such as Google Ads or Meta Blueprint are an added advantage. #### Technical Skills & Competencies - Proficiency in digital media planning and buying tools. - Experience with analytics and reporting platforms such as Google Analytics and Meta Business Suite. - Strong understanding of campaign performance metrics and optimization techniques. - Good budget management and reporting capability. - Ability to manage multiple projects in a fast-paced environment. #### Behavioral Competencies - Strong interpersonal and relationship management skills. - Solution-oriented with strong problem-solving abilities. - Highly organized and accountable. - Collaborative team player with a proactive attitude. - Ability to work effectively under pressure and manage competing priorities. #### Success in This Role Will Include - Delivering effective and well-optimized digital campaigns for clients. - Building strong client relationships and providing excellent service delivery. - Ensuring campaigns achieve agreed performance objectives and KPIs. - Supporting the growth of digital capabilities and best practices within the team. #### **MEDIACOM – COMPANY OVERVIEW** Mediacom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Breakthrough’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future. As part of WPP, the world's largest marketing communications services group and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all business and marketing challenges. Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. In 2023 this approach has led Mediacom to be crowned the World’s Most Effective Communications Group by Effie Awards, World’s Most Successful Media Network by WARC Awards for Effectiveness and Agency Network of the Year by Festival of Media. Mediacom is one of the world’s leading media communications specialists, with global annual billings of £53 Billion. The Mediacom network comprises of over 6,500 people working in 125 offices in 100 markets around the world. We are proud to call some of the world's most successful brands as clients, including Sony, P&G, DLG, the Volkswagen Group and The Coca-Cola Company. In Kenya, Mediacom as part of GroupM is the largest Media Buyer. We celebrate difference and have built in flexibility that reflects the many different ways in which people work and succeed, which is why we actively encourage participation in our Global Mobility programme with opportunities to live and work around the world. Do you want to work with smart, creative, connected and enthusiastic people in a stable and rewarding environment? So do we. Welcome to Mediacom.