Digital Media Strategist

Job Title: Digital Media Strategist

Compensation: $90,000 to $110,000

Location: Arizona, California, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

As a Digital Media Strategist, you will act as the strategic advisor for key clients. You will drive overall account strategy, media planning, and forecasting for omnichannel media teams. By bridging the gap between sales, technical services/analytics, and media execution, you will architect campaigns that accelerate growth, drive pipeline generation, and deliver measurable revenue impact.

Responsibilities

• Partner with the Client Success Growth Leads to help serve as a strategic advisor to clients, presenting insights, performance narratives, and forward‑looking recommendations in Quarterly Business Reviews (QBRs).
• Actively identify opportunities for channel expansion and creative testing to keep clients ahead of industry shifts.
• Translate complex performance data into narratives that executive audiences can understand and act upon.
• Lead day-to-day strategy for integrated media plans across Paid Search (SA360), Paid Social (Meta, TikTok, LinkedIn), and Programmatic (DV360, CM360, Amazon, TTD).
• Drive media forecasting, annual planning, and budget allocation with a focus on funnel-stage attribution, lead quality, and business outcomes.
• Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments.
• Partner with the Solutions and Sales Enablement teams to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes.
• Create executive-ready performance narratives that connect media inputs to consumer journey impact and present insights to CMOs, VPs of Marketing, and revenue leaders.
• Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey.
• Work with measurement and research teams to deliver industry insights and relevant performance-based updates.

Experience

• 3+ years of digital marketing experience with a strong focus on multichannel and performance strategy
• Strategic fluency in major advertising platforms (CM360, Google Ads, Meta, LinkedIn, TikTok, leading DSPs) and planning tools (MRI Simmons, Nielsen Media Impact).
• Skilled in media forecasting, multi-touch attribution, MMM, and translating CRM data/sales metrics into actionable media insights.
• Experience developing personas, segmentation models, first-party data activation, and full-funnel journey mapping.
• A "communication guru" known for driving clarity and storytelling in complex environments, comfortable presenting to executive audiences.
• 4-year college degree

This position pays a base salary of $90,000 to $110,000 per year. Wage differential is based on training and experience.

Our team of 250+ employees is spread out across 26 states and six countries. We keep everyone connected remotely with a team-oriented culture where everyone contributes and feels valued for their skills and unique perspectives.

If you want to work alongside the best and brightest analytics minds, we’d love to hear from you. You can get hands-on with the latest ad tech, work with exciting clients and pave the way for new industry processes and advancements. All while working for a company that prioritizes your work-life balance. Plus, we offer full-time Adswerve employees benefits you’ll love:

• Medical, dental and vision available for employees
• Paid time off including vacation, sick leave & company holidays
• Paid volunteer time
• Flexible working hours
• Summer Fridays
• “Work From Home Light” days between Christmas and New Year’s Day
• 401(k) Plan with 5% company match and no vesting period
• Employer Paid Parental Leave
• Health-care Spending Accounts
• Dependent-care Spending Accounts
• Employer Paid Basic Life Insurance
• Voluntary Life Insurance (Employee/Spouse/Child)
• Employer Paid Short & Long Term Disability
• Employee Assistance Program (EAP)
• Continuing Education Reimbursement
• Employee Referral Bonus Program
• Monthly Remote Work Stipend
• New Hire Office Equipment Reimbursement

Adswerve is an Equal Opportunity and E-Verify Employer. All qualified applicants will receive consideration without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, physical or mental disability, medical condition, gender identity, gender expression, results of genetic testing, service in the military, or on any other basis that would be in violation of any applicable federal, state, or local law. Adswerve will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization.

If you require assistance with your application, please reach out to careers@adswerve.com

Screening of Applications Begins: Immediately and will continue until the position is filled. For best consideration, please apply by 08/31/2026

Recruitment Agencies: We are not utilizing external 3rd party recruitment agencies for this search. Should those needs change, we will seek your assistance directly.