Digital Merchandiser (Hybrid)

Job description

The Digital Merchandiser is responsible for creating a best in class customer experience through effective site merchandising strategies for assigned family of business. Essential Functions: • Utilize applied knowledge of Digital Merchandising to develop and execute improvements in the customer shopping experience to increase revenue and conversion. • Manage all aspects of item setup workflow for assigned family of business. Partner with internal and external contacts to ensure accuracy of product set up and on time site launches. • Assist with product onsite reporting and take action accordingly. • Assist Digital Manager to provide weekly and as needed reporting on business status, risks, and opportunities. • Assist Digital Manager to execute visual merchandising strategies by leveraging analytics to drive increases in engagement and conversion. • Create and manage category page content/linking strategies. • Performs insightful category analysis to determine optimization opportunities in assortment or online customer experience. • Performs daily site review to ensure accurate online product presentation. Assist in making any corrections and necessary updates. • Assist with customer service issues and questions. • Assist Digital Merchandise Manager with executing and refining the strategy based on results of A/B tests. • Serves as the digital subject matter expert for cross-functional partners. Assist with communication to digital teams, vendors, and omni buying teams. • Performs competitive analysis and analyzes customer behavior to assist Digital Manager in assortment opportunities and site optimization. • Partners with Digital Manager to define proper taxonomy and attribution. • Monitors site experience in partnership with analytics team and adjust based on customer engagement. Education & Experience: • Bachelor’s degree in related field • 2+ years of digital merchandising leadership experience • Experience operating successfully in a fast-paced, changing environment Knowledge / Skills Requirements: • Knowledge of principles in Marketing, Merchandising, or User Experience • Software Proficiency in Microsoft office, outlook, web content management system, and web analytics • Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts • Understanding of KPIs, data analysis and reporting • Understanding of appropriate technology platforms and retail systems • Understanding of web site information architecture, taxonomies and site mapping. #LI-SE1 #IND3 #LI-HYBRID