Digital Paid Media Specialist, EMEA

Job description

Digital Paid Media Specialist (Europe) – Fully Remote Location: Europe (Remote) Company: Henry Schein Employment Type: Full-time About the Role We are looking for a Digital Paid Media Specialist to manage and optimize PPC campaigns across the EMEA region in a fast-paced, international environment. You will play a key role within the Digital Marketing & Revenue Acquisition team, directly impacting business growth. Key Responsibilities Set up, manage, and optimize campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, LinkedIn, and Programmatic platforms Monitor daily performance of EMEA PPC campaigns and implement optimizations Lead Google Shopping campaigns, including optimization, expansion, and feed management Conduct regular account audits to identify growth opportunities Analyze campaign data to generate insights and actionable recommendations Ensure campaign strategies align with broader marketing objectives and brand guidelines Create ad copy and assets using AI tools where applicable Collaborate with the Analytics team to ensure accurate tracking and measurement Report on key KPIs (CPC, CTR, ROAS, CPA, Conversion Rate) and performance insights Manage budgets effectively to maximize ROI and achieve targets Stay up to date with PPC best practices, platform updates, and emerging trends Support automation initiatives and AI-driven optimization Contribute to SEO and broader digital strategy discussions Assist in building and optimizing HubSpot landing pages, including A/B testing and CRO Requirements 3+ years of hands-on experience managing PPC campaigns (EMEA or international scope preferred) Strong expertise in Google Ads, Meta Ads, and Microsoft Ads Experience with Google Analytics and Google Tag Manager Strong analytical and data-driven mindset Experience managing large budgets and multi-country campaigns Experience with landing page tools (HubSpot or similar) High level of English (written and spoken); additional European languages are a plus Google Ads certification is a plus Agency experience is advantageous but not required Key Competencies Detail-oriented and performance-driven Proactive problem solver with a growth mindset Highly organized with the ability to manage multiple markets Strong collaboration and communication skills in multicultural environments Curious about new tools, automation, and AI-driven marketing Strategic thinker with the ability to see the big picture Education Bachelor’s Degree in Digital Marketing or a related field (or equivalent experience) Additional Information Travel: less than 10% Fully remote role Must be eligible to work within the EU What We Offer 100% remote work Permanent contract Salary: €45,000 gross fixed/year + €5,000 annual bonus based on performance Meal voucher: €110/month (January to November) 24 working days of vacation + December 24th + December 31st + your birthday off Access to private health insurance (SANITAS) through flexible compensation Training and career development plan Henry Schein, Inc. is an Equal Opportunity Employer. We do not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability (that can be reasonably accommodated without undue hardship), sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status. We are committed to creating a diverse and inclusive workplace where everyone feels valued and empowered. We sincerely appreciate your interest in joining our team. We value each application and dedicate the necessary time to review them carefully. If you do not receive a response from us within 15 days of submitting your application, unfortunately, you have not been selected to move forward in the selection process at this time. We encourage you to continue exploring new opportunities within our company and once again express our gratitude for considering Henry Schein as the next step in your career. Thank you very much, and we wish you the best of luck in your professional search! At Henry Schein Schmidt, we promote a diverse and inclusive work environment. We are committed to providing equal opportunities to all qualified applicants, regardless of their ethnic background, gender, religion, sexual orientation, disability, age, or any other characteristic protected by law.