Digital Performance Manager (Paid Social)

Job description

ABOUT HALTER At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund https://foundersfund.com, Bessemer Venture Partners https://www.bvp.com/, BOND, https://www.bondcap.com/ DCVC https://www.dcvc.com/, Blackbird https://www.blackbird.vc/, Promus Ventures https://www.promusventures.com/, Rocket Lab’s Peter Beck and Icehouse ventures https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&utm_campaign=Brand+Keywords&utm_source=adwords&utm_medium=ppc&hsa_acc=4064636360&hsa_cam=16902737884&hsa_grp=134004309485&hsa_ad=592971340272&hsa_src=g&hsa_tgt=kwd-1082530126230&hsa_kw=icehouse%20ventures&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB. To find out more, visit our LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. ABOUT THE ROLE Most farmers who'd love Halter have never heard of it. This role exists to change that - at scale. You own Halter's paid social globally. This is the broad-reach demand seat: your job is to put the right creative in front of the right farmers, generate qualified leads at an efficient cost, and keep scaling what works. You own the Meta ad account end-to-end, and you'll lead our expansion into emerging paid social channels - TikTok, paid YouTube, and programmatic platforms like StackAdapt as they become relevant. You don't just buy media. You drive the creative testing roadmap, working with the Brand and Regional teams to get static and video that actually converts, and you know that on social the creative is the targeting. You'll live in the differences between dairy and beef, North and South Island, the Great Plains and the West - because what works for one segment falls flat for another. You report to the Performance Marketing Lead and own your channel's contribution to the team's lead and pipeline targets. You'll do it with AI as a core tool. Creative analysis, audience research, reporting, and rapid iteration - we expect you to use AI to test more, learn faster, and sharpen every output. WHAT WE'RE LOOKING FOR We don't care where you've come from. What matters is that you've run paid social against a real lead or revenue target and made it work - not just managed spend. You're a creative-first media buyer. You understand that on Meta the winning lever is the creative, and you can brief, test, and read creative performance better than most. You can build and manage an audience and creative strategy that flexes across markets and customer types, and you know when a regional difference is signal versus noise. You're fluent in CPL, CAC, and the full path from impression to qualified lead, and you can defend your cost per outcome and your budget within a broader allocation. WHAT YOUR DAY COULD LOOK LIKE Reviewing ad-level performance across NZ, AU, and US Meta campaigns - cutting the losers, scaling the winners. Briefing the Brand team on the next round of video tests, grounded in what the data says is resonating for different types of farmers across different markets. Standing up a test campaign on a new channel - TikTok or YouTube - to see whether it can deliver leads at a cost that works. Digging into a region where CPL has crept up, diagnosing whether it's creative fatigue, audience saturation, or a landing-page problem - and partnering with the CRO owner on the fix. Reconciling your lead numbers with the Performance Marketing Lead and making the case for more budget where the returns are strongest. Pulling together a creative performance readout that tells the team what's working, what's tired, and what to make next. YOU'LL CRUSH THIS ROLE IF YOU Own a channel and its number. You're accountable for paid social's leads and cost efficiency across three markets, and you treat that target as yours. Live and breathe creative. You know that great paid social is won and lost on the creative, and you can brief, test, and learn faster than the competition. Test relentlessly. You're always running the next experiment, and you kill what doesn't work without sentiment. Read the full funnel. You don't stop at the click - you care about lead quality, and you work with the website owner and RevOps to understand both. See AI as a core work tool. You've already built it into how you operate and you're faster because of it. BONUS POINTS IF - You've scaled paid social in a high-growth SaaS, hardware, or ag-tech business. - You've run paid social across multiple markets and understand how creative and messaging need to flex by region. - You've launched and scaled a new paid social channel from zero. - You've worked closely with creative teams to build a high-velocity testing engine. OUR BENEFITS - Delicious snacks and drinks are available for your daily flow. - Healthy body, healthy mind. We're partnered with Southern Cross Health Insurance to support your well-being. - We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family. - Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth. - Our time to recharge is valued, we're offered wellness leave and unlimited paid annual leave. - Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan. OUR OFFICE FIRST APPROACH Humans are wired for connection. Being office first is a core pillar of our culture because in-person connections drive your growth, learning, impact, and relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful work together. We're office first, not office only. Working from the office is our default, but we flex when needed. We have a high-trust culture where everyone is trusted to do what's best for Halter. Our office vibe is special, the high energy and spectacular people make work enjoyable. Your growth and impact are unlimited here, coming from solving problems, innovating, and constantly learning from each other. JOIN OUR TEAM Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit! If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch! Please also feel free to check out the careers page https://www.halterhq.com/careers for more information on working at Halter and don't forget to follow us on LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. WHY OUR TEAM LOVES WORKING AT HALTER: - Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations. - Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems. - You'll grow here. Autonomy, mastery, and learning define how we work. You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our $1,000 personal growth fund. - This isn't easy, and we love that it's hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!"