Digital Performance Manager (Search)

Job description

ABOUT HALTER At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund https://foundersfund.com, Bessemer Venture Partners https://www.bvp.com/, BOND, https://www.bondcap.com/ DCVC https://www.dcvc.com/, Blackbird https://www.blackbird.vc/, Promus Ventures https://www.promusventures.com/, Rocket Lab’s Peter Beck and Icehouse ventures https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&utm_campaign=Brand+Keywords&utm_source=adwords&utm_medium=ppc&hsa_acc=4064636360&hsa_cam=16902737884&hsa_grp=134004309485&hsa_ad=592971340272&hsa_src=g&hsa_tgt=kwd-1082530126230&hsa_kw=icehouse%20ventures&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB. To find out more, visit our LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. ABOUT THE ROLE Some demand is already in motion - the farmer searching right now for a better way to graze. This role is responsible for capturing it. You own Halter's intent-driven demand globally. That's Google Ads and SEO: capturing farmers who are actively looking for what we do, and minimising the waste in getting to them. You own the Google budget, search and asset hygiene, and Halter's organic search presence end-to-end. Increasingly, that demand starts in an AI answer, not 10 blue links. Farmers are asking ChatGPT, and AI Overviews are showing up for the questions they used to type into search and click a link for. You’ll be tracking our visibility, citations, and share of voice in AI answers, and shaping our content and structure to earn them, is the next front of organic, and it's yours. This is a precision seat. Where broad-reach channels cast wide and let the funnel qualify, your job is the opposite - the right query, the right message, the least spend to win a qualified lead. You partner with the content team to close the SEO gaps that matter, and with the Website owner on technical SEO and page speed, so the site both ranks and converts. You report to the Performance Marketing Lead and own your channels' contribution to the team's lead and pipeline targets. You'll do it with AI as a core tool. Keyword research, content briefing, competitive analysis, and reporting - we expect you to build AI into how you work and sharpen every output. WHAT WE'RE LOOKING FOR We don't care where you've come from. What matters is that you've owned paid search and SEO against a real number and made it perform - not just managed spend. You're precise. You think in intent, relevance, and minimal waste - the right query, the right message, the least spend to get there. You run paid, organic, and AI search. You're fluent across Google Ads and SEO, you know how the two work together - where paid buys speed and organic compounds - and you treat visibility in AI answer engines as a third surface to win, not a novelty to watch. You brief well. You don't build every asset yourself - you brief the content team for SEO content and the Website owner for landing pages and technical fixes - and you make those handoffs clean. You're analytical to the core. You live in search term reports, ranking data, and channel efficiency, and you can turn what you find into a clear next move. WHAT YOUR DAY COULD LOOK LIKE Auditing search term reports and asset performance across the NZ, AU, and US Google accounts - cutting wasted spend, tightening negatives, and finding where intent is going unmet. Reviewing Halter's organic rankings for the terms that matter - virtual fencing, ranch data, drought resilience - and briefing content to close a gap a competitor is winning. Checking where Halter shows up when a farmer asks ChatGPT or Perplexity about virtual fencing - tracking our share of voice against competitors and shaping content to earn the citation. Working with the Website owner on technical SEO and page speed so the site ranks and holds up under paid traffic. Running a competitor-conquesting search play to capture demand that's shopping around. Reporting your channel efficiency to the Performance Marketing Lead - CPL, CAC, and where the next dollar of search budget should go. YOU'LL CRUSH THIS ROLE IF YOU Own efficient, intent-driven demand. You're accountable for Google Ads and SEO across three markets, and you run them lean - maximum qualified leads, minimum waste. Think in precision, not reach. You target deliberately, measure relevance obsessively, and treat wasted spend as a personal affront. Run paid, organic, and AI search as one. You know how search, SEO, and AI answer engines reinforce each other and you play them together, not in silos. Operate through others without owning them. You brief the content team for SEO and the Website owner for landing pages and technical fixes, and you make those handoffs work through the quality of your briefs and the trust you build. See AI as a core work tool. You've already built it into how you operate and you're faster because of it. BONUS POINTS IF - You've owned paid search and SEO in a high-growth SaaS, hardware, or ag-tech business. - You've run search and SEO across multiple markets and understand how strategy flexes by region. - You've worked closely with a content team to build an SEO engine that compounds. - You've improved a brand's visibility in AI answer engines - generative/answer-engine optimisation (GEO/AEO), LLM citation tracking, or similar - or you're hungry to be early to it. - You're strong on technical SEO, page performance, and how site health affects both rank and paid efficiency. OUR BENEFITS - Delicious snacks and drinks are available for your daily flow. - Healthy body, healthy mind. We're partnered with Southern Cross Health Insurance to support your well-being. - We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family. - Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth. - Our time to recharge is valued, we're offered wellness leave and unlimited paid annual leave. - Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan. OUR OFFICE FIRST APPROACH Humans are wired for connection. Being office first is a core pillar of our culture because in-person connections drive your growth, learning, impact, and relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful work together. We're office first, not office only. Working from the office is our default, but we flex when needed. We have a high-trust culture where everyone is trusted to do what's best for Halter. Our office vibe is special, the high energy and spectacular people make work enjoyable. Your growth and impact are unlimited here, coming from solving problems, innovating, and constantly learning from each other. JOIN OUR TEAM Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit! If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch! Please also feel free to check out the careers page https://www.halterhq.com/careers for more information on working at Halter and don't forget to follow us on LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. WHY OUR TEAM LOVES WORKING AT HALTER: - Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations. - Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems. - You'll grow here. Autonomy, mastery, and learning define how we work. You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our $1,000 personal growth fund. - This isn't easy, and we love that it's hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!"