Digital Performance Marketing Manager

Job description

Managing various online marketing channel to promote financial products to segmented audiences Acquire customers while maintaining a healthy CAC through various online marketing channel Conducting primary research to uncover current unique trends in personal finance in digital channel (e.g. app install, affiliate, social media, SEO and SEM) Monitor and analyze customer journey online to improve customer experience on using our mobile apps / website Translating marketing data into business insights and decisions Graduate from a reputable university with degree in Engineering, Computer Science or Mathematics would be ideal A results driven, independent thinker with superior numerical, financial and technology skills Experienced on performing data analysis and reporting using SQL and BI tools is preferable Eager to work in a creative and collaborative environment to do iterative experiments to improve marketing performance Eager to learn, implement and utilize various marketing technology to help scaling & optimizing the company marketing activities Energized by brainstorming and iterating on and developing social media, content and performance marketing strategy