Digital Performance Marketing Specialist

Job description

If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms. Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn ! Your #FutureInSight with EssilorLuxottica Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible. Your role We are seeking a Digital Performance Marketing Specialist with strong expertise across performance channels to support the execution and optimization of data-driven growth initiatives. The role will focus on driving measurable results across Paid Search, Paid Social, Display, and retail media, with a specific focus on Amazon's advertising and operational ecosystem. We are looking for a candidate who combines hands-on media buying excellence with strong analytical curiosity and a deep understanding of retail media data architecture to build advanced measurement frameworks that go beyond standard platform reporting. Main responsibilities: Retail Media Leadership: Strategy, execution, and scaling of full-funnel Amazon campaigns, leveraging Sponsored Ads (Sponsored Products, Brands, Display) and Amazon DSP to drive incremental growth. Advertising Data Strategy & AMC: Utilize Amazon Marketing Cloud (AMC) to build advanced measurement models, track cross-channel path-to-purchase journeys, analyze incrementality, and develop custom audience segments. Retail Operations Alignment: Bridge advertising strategies with Amazon retail operations, continuously aligning ad spend with inventory health, Buy Box ownership, glance views, and catalog dynamics. Multi-Channel Campaign Management: Execute and optimize performance marketing campaigns across Search, Social, and Display to hit core KPIs (ROAS, CPA, and Revenue). Advanced Measurement & Analytics: Support the development of sophisticated measurement frameworks, such as custom attribution models, lifetime value (LTV) analysis, and New-to-Brand (NTB) acquisition strategies. Data Synthesis & Reporting: Analyze and interpret complex retail and media datasets to guide budgeting, forecasting, and cross-functional performance recommendations. Main requirements: 2–3+ years of hands-on experience managing full-funnel Amazon ad strategies, including Sponsored Ads and Amazon DSP. Amazon Marketing Cloud (AMC) Expertise: Demonstrated experience using AMC to uncover custom retail media insights, develop custom attribution frameworks, and build first-party target audiences. Amazon Retail Operations Knowledge: Solid understanding of Amazon Vendor Central/Seller Central logistics and operations, including inventory forecasting, Buy Box dynamics, catalog management, and organic vs. paid synergy. Paid Media Track Record: Proven experience across Google Ads, Microsoft Advertising, and Paid Social platforms (Meta, TikTok). Analytical Mindset: Strong ability to connect retail operations data with ad performance to make strategic, revenue-driving decisions. Communication: Clear ability to translate complex advertising data, AMC queries, and retail trends for non-technical stakeholders. What’s in it for you In EssilorLuxottica, you are not defined just by your job title. Each career adventure is unique; have a glimpse of some of the benefits you will enjoy as a successful candidate: Access to our cutting-edge learning platform, Leonardo, and personalized development programs to help you grow professionally and personally. Enjoy flexible work conditions, health insurance coverage, ticket restaurants, internal rooftop canteen Join the Corporate Shareholding Program “BOOST” an opportunity to share in the company’s success and directly benefit from EssilorLuxottica’s growth. Access special offers for employees on a vast range of eyewear, eye care products, and fashion apparel, so you can enjoy our world-class brands firsthand. Enjoy our “Disconnect Program” a holistic approach to work-life balance, including initiatives for mental health, yoga, jogging sessions, and more, designed to help you recharge and stay healthy. Recruiting process Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.​ Salary Package: Annual Gross Salary: 35.000 Eur Comprehensive Benefits Package: Supplementary Health insurance coverage Supplementary Pension Plan Access to the EssilorLuxottica Corporate Welfare Catalog Transportation – Discounted pass Meal Vouchers as per company guidelines Exclusive employee discounts on company products Company-provided laptop and mobile phone Our Diversity, Equity and Inclusion commitment​ We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.