Digital PPC/SEM Specialist

Job description

Digital PPC/SEM Specialist (Full-time) Location: Albany, Auckland (Office based) Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday Reports to: Global Marketing Manager Role Purpose The PPC/SEM Specialist is responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high-quality leads and drive measurable conversions that support the company’s revenue and growth objectives . Key Responsibilities Plan and manage paid media campaigns across Google, Meta, and other relevant platforms, with a focus on lead generation and conversions. Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI. Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams. Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments. Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data. Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates. Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions. Work closely with the sales team to align lead quality, follow-up processes, and feedback for improvement. Essential Requirements Bachelor’s degree in Marketing , Advertising, E-commerce, Business, or a related field. 1+ years of hands-on experience managing PPC/SEM campaigns ( e.g., Google Ads, Meta Ads). Solid understanding of performance marketing, lead generation, and conversion optimization. Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards. Strong numerical and analytical skills, able to interpret data, and make clear optimization decisions. Basic knowledge of landing page best practices; experience with A/B testing is a plus. Good communication skills and the ability to work cross-functionally with marketing, sales, and product teams.