Digital PR Growth Manager

Job description

WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. MEET THE TEAM! You'll join the Digital PR & Online Reputation team, the part of Preply responsible for building the trust and authority that makes us recommendable, wherever people look for a way to learn. That means ChatGPT, AI Overviews, and the LLMs people now ask before they ask anyone else. We build that authority through data-driven campaigns, product-led stories, earned media, and reputation signals across the platforms our future learners actually trust. This is an exciting opportunity to roll out our playbook before pivoting into huge new opportunities around expansion in 2027. As a Digital PR Manager for European Markets, you'll own the strategy and operations that make Preply visible, trusted, and chosen in DE, PL, and IT. You'll adapt and scale our global Digital PR playbook to local market realities by running DPR campaigns, building link magnets, managing reputation, and working across teams to create an authority moat that holds in both Google Search and LLMs. This is a role for someone who can read a market, build a plan, and execute it with discipline. WHAT YOU’LL BE DOING - Drive measurable improvements in Preply's visibility in Google Search and LLM-driven discovery across DE, PL, and IT, this is an impact-based role where success is defined by outcomes, not activity. - Own end-to-end Digital PR & Reputation playbook and operations across DE, PL, and IT: adapting the global playbook to local market dynamics, competitive landscapes, and audience behaviours, with strategic support from your manager for Language and Non-language subjects. - Design and run data-driven DPR campaigns and link magnet initiatives that build domain authority and improve Preply's visibility in Google Search and LLM-driven discovery. - Manage online reputation across key platforms in European markets, monitoring community signals and coordinating responses that build brand trust consistently over time. - Lead agency relationships and manage market-level budgets with a performance mindset: setting clear KPIs, holding partners accountable, and optimising spend toward authority and visibility outcomes. - Collaborate cross-functionally with Content, SEO, Brand, and Product teams to adapt global assets into locally resonant campaigns, grounded in a working understanding of local ICPs. - Track market shifts and algorithm changes, LLM behaviour, competitor moves, and recalibrate tactics with informed urgency to protect and extend Preply's authority position. - Contribute to playbook development by documenting learnings, sharing what works by market, and raising the standard for how Preply executes Digital PR in European territories. WHAT YOU NEED TO SUCCEED - 5+ years in Digital PR, earned media, or online reputation with a track record of building brand authority that translates to measurable search or visibility impact. - Experience owning or contributing to multi-market strategies and comfortable adapting an established playbook or building strategy from scratch in markets with limited prior structure. - Solid understanding of how earned coverage, link acquisition, and reputation signals feed into Google Search rankings and LLM recommendability. - Proven ability to manage agency relationships and budgets with rigour and knows how to define scope, set expectations, track delivery, and course-correct. - Collaborative by default - able to align cross-functional teams across SEO, Content, Brand, and Product around joined-up campaigns that move the needle on authority. - Critical thinker who operates well in markets in constant flux and distinguishes signal from noise, adapts quickly, and keeps execution disciplined under ambiguity. - Experience working in or researching DE, PL, or IT markets is a strong advantage; language skills are not a requirement. We're hiring for the person, not the language. WHY YOU’LL LOVE IT AT PREPLY: - An open, collaborative, dynamic and diverse culture; - A generous monthly allowance for lessons on Preply.com http://preply.com, Learning & Development budget and time off for your self-development; - A competitive financial package with equity, leave allowance and health insurance; - Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub - Access to free mental health support platforms; - Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; - The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!). OUR PRINCIPLES - Care to change the world - We are passionate about our work and care deeply about its impact to be life changing. - We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience. - Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. - Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen. - Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently. - Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions. - Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks. - Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference. - Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made. - One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress. DIVERSITY, EQUITY, AND INCLUSION Preply.com http://Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.