Digital Product Analyst Senior

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires. Role Summary As a Digital Product Analyst Senior, you will help shape and improve key digital platforms, with a focus on contact center technology and Interactive Voice Assistant (IVA) solutions. You’ll turn business and customer needs into clear requirements, use data and research to guide decisions, and partner with technology teams to deliver effective solutions. This role offers the opportunity to influence digital experiences and grow your product expertise in a banking environment. Key Accountabilities Define business requirements and translate stakeholder needs into clear user stories and acceptance criteria. Manage the product backlog, prioritize work, and support Agile planning to keep development moving forward. Analyze product data, performance trends, customer feedback, and market insights to identify opportunities for improvement. Partner with technology and business teams to resolve dependencies, clarify requirements, and remove roadblocks. Lead acceptance testing and issue triage to ensure solutions meet business requirements and deliver a quality user experience. Research contact center technology, IVA capabilities, competitive trends, and customer needs to inform product decisions. Drive process improvements, platform enhancements, and feature adoption through effective documentation, training, and stakeholder communication. Communicate product progress, performance, and recommendations through clear presentations, dashboards, and reports. Education & Experience Required Bachelor’s degree or equivalent combination of education and experience in Business or a related field. 5+ years of business experience. 2+ years of experience working in an Agile environment. Experience gathering requirements, developing user stories, analyzing data, and supporting product delivery. Reliable transportation and the ability to lawfully drive. Preferred Banking or financial services experience. Experience with contact center technology, particularly Interactive Voice Assistant (IVA) solutions. Experience working with the SAFe Agile Framework or SAFe certification. Experience supporting digital products, platforms, or customer-facing technology. Why You’ll Love Working Here You’ll have the opportunity to work alongside collaborative teams, develop your product and technology expertise, and help shape digital experiences that matter to our customers. At Associated Bank, your ideas and contributions are valued, and you’ll have opportunities to grow while making a meaningful impact. Apply today to make an impact. We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience. In addition to core traditional benefits, we take pride in offering benefits for every stage of life. Retirement savings including both 401(k) and Pension plans. Paid time off to volunteer in your community. Opportunities to connect with others through our diversity-focused Colleague Resource Groups. Competitive salaries with professional development and advancement opportunities. Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more. Personal banking, loan, investment and insurance benefits. Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook , LinkedIn and X . Compliance Statement Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR. Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline. Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact if you need an accommodation at any time during the process. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish . Know Your Right to Work English or Spanish . Associated Bank is Pay Transparency compliant. The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role. For certain positions, total compensation may also include incentive, commission, or bonus opportunities not reflected in the posted base pay range. $86,030.00 - $147,480.00 per year