Digital Product Builder

🌊 Who are we?

We're a smart hydration company rebuilding an industry that still runs on sugar water and single-use packaging.
Filtered water, functional flavors, zero bottles. Still, sparkling, cold, and hot. All poured from one tap. We create hydration people want to reach for, starting with the workplace where we help teams thrive.

As an AI-native company, we build at speed. In 2025, Aquablu ranked 2nd in the Deloitte Technology Fast 50 (Netherlands) and 30th in the Sifted 250 (Europe), both rankings of the fastest-growing companies by revenue growth. In 2026 we were named a winner of Maya's Culture 100 Europe Awards as one of the best workplaces to thrive in.

Growing that fast and thriving comes down to our people. Our team is our biggest asset and one that we’re proud of. We’re committed to maintaining our vibrant culture as we continue to grow.

About the role

Aquablu's digital portfolio spans the products our users hold, the platforms our clients and partners run on, and the tools our own crew works with every day: AURA in users' hands, our dispenser's digital surfaces, and the platform connecting hundreds of deployed systems. As a Digital Product Builder, you own a slice of that portfolio end to end.

Builder means exactly that. You don't hand a spec to a team and wait. You run discovery with users and stakeholders, decide what to build, then build it with AI agents as your primary collaborator, and ship it to real users. Then you measure, learn, and go again. The platform underneath you makes shipping fast and safe by default; your job is to point that speed at the right problems.

This is a product role with a builder's toolkit, and you operate it independently: you plan, prioritise, and execute your surface without needing direction, and you raise the bar for how product work gets done here. The other builders learn from watching how you run discovery and make calls. The product judgment is yours: what matters, for whom, in what order, and how you'll know it worked. The execution is also yours: working software in users' hands, shipped by you.

This role reports into our Head of Digital Product.

What You'll Build & Own

• Digital product surfaces, end to end: From user problem to shipped feature to measured outcome. You own the what, the why, and the build.

• Discovery & product decisions: Talk to users, clients, and internal teams. Turn ambiguity into a sharp problem definition and a prioritised path. Kill ideas that don't earn their place.

• Shipping with AI: Prototype in hours, ship in days. You build the features you define, using AI agents across the full loop — specs, code, testing, iteration.

• Stakeholder alignment: Keep the people who depend on your surface informed and bought in, from leadership to the teams who use what you ship.

• Raising the PM bar: Model full-loop product management for the builder group — how you run discovery, prioritise, and hold yourself to outcomes becomes how we work.

• Outcomes: Usage, retention, adoption — you define what success looks like per feature and hold yourself to it.

What You Bring

• Real product management experience. You've owned a product or surface through discovery, prioritisation, delivery, and iteration on something live, with users and stakeholders who depended on you.

• You've built working product with AI agents and can show it. A shipped app, a live tool, a product in users' hands where AI was your primary collaborator. We'll ask for the demo, and how your setup works.

• Product judgment under ambiguity: you can take a vague problem space, structure it, and decide, without waiting for someone to hand you requirements.

• You make others better: peers pick up sharper product habits from working alongside you, and you share how you work openly.

• Enough technical fluency to build: you're comfortable in code with AI at your side, even if engineering wasn't your title.

• You communicate clearly with users, engineers, and leadership, and you adjust the altitude to the audience.

• You learn fast and ship under uncertainty: you've adopted tools in the last six months that didn't exist a year ago.

• We don't care what your last title was. We care what you've shipped and what happened after you shipped it.

Nice to have

• Experience with connected hardware, IoT, or physical-digital products

• B2B platform or partner-facing product experience

• Experience in a scale-up or fast-moving product org

✨ Why join us?

You'll be right at the center of everything, with clear responsibilities and the freedom to own them. You'll work closely with our Service Engineers, logistics partners, and Client Support team in an informal, direct, and collaborative environment. And best of all? No two days are the same.

• 💰 A salary between 63-85k yearly (incl. 8% holiday allowance)

• 📈 Equity through our Aquablu for All plan: it's not just about shares, it's about shared success.

• 🏋️ Urban Sports Club Membership

• 🌱 Healthy (heavily discounted) lunches

• 🎯 Purpose with Impact: shape how the world hydrates while wiping out single-use plastics.

• 📋 Scale-up pace means fresh challenges (and new skills) every quarter.

• 🤝 Join an ambitious, bold, and fun crew that's always got your back.

• 🌱 Company-sponsored gym membership keeps mind and body in sync.

• 💰 Pension plan with Zwitserleven (50/50 split) so you grow while your savings do, too.

• 🎵 What kind of vibe can you expect at our office? Check out our very own Spotify playlist "Akwablues"

• 🎬 Curious about our story & culture? Check our documentaries on Youtube!