Digital Product Market Lead (Castrol)

Job description

Job Family Group: Marketing Group Job Description: Digital PU Lead has clear accountability for the execution, implementation, adoption and commercial success of digital tools. While Central IT builds the tools, the MDL ensures those tools are localized, adopted by customers (distributors, workshops, B2B), and ultimately drive more lubricant sales. The Digital PU Lead, drives change at ground level- working closely with sales teams, distributors, and customers. Accountable for the digital transformation of the PU by prioritizing, deploying and scaling digital products that solve local customer “friction points” whilst maintaining alignment with the global IT platforms, policies and procedures. Acting as the senior conduit between global product teams and local market leadership teams, the role ensures global platforms are deployed effectively while fully addressing market-specific commercial, regulatory and operational needs. The position provides clear strategic visibility and alignment across business priorities, digital strategy, technology investment, adoption performance and measurable commercial outcomes. Key Responsibilities PU Gatekeeper: Reviews global digital projects (e.g., an automated ordering app) and "filters" them for local relevance, ensuring they don't fail due to local cultural or technical gaps. Adoption Engine: Leads the "boots-on-the-ground" effort to get sales personnel, mechanics and plant managers to actually use the technology, moving them away from manual phone calls/paper. Commercial Liaison: Sits in the local leadership team to represent "Digital" as a way to grow the P&L, not just as a technical support function. Local Ecosystem Manager: Manages digital partnerships with local e-commerce players (e.g., Amazon, regional B2B marketplaces) to expand Castrol’s digital footprint. Portfolio Leadership Own and lead the strategic direction of the market digital product portfolio across Customer, Consumer, Sales, and Marketing. Align market priorities with global product roadmaps and enterprise digital strategy, and commercial goals and objectives. Drive portfolio governance, investment allocation, benefits planning and future planning and prioritisation for the market. Influence global decisions by articulating market-level business value, competitive context, and commercial imperatives. Local Digital Solutions and Market Needs (CCM) Proactively identify where digital solutions can improve efficiency, unlock value for both our customers and the business, and actively support growth across all channels, including commercial, regulatory or market requirements. Execute local solution development, integration and deployment in partnership with global architecture, engineering and digital operations and CoE teams. Ensure all local solutions adhere to enterprise technology standards, security requirements, and long-term scalability. Global Product Rollout – Senior Leadership Lead the deployment and scaling of global digital products within the market, ensuring readiness, compliance and operational fit. Escalate and resolve cross-market or cross-functional issues that impact delivery timelines, adoption or commercial performance. Serve as the primary market interface to global product teams, influencing product strategy, sequencing and delivery approaches. Stakeholder Engagement Build trusted, senior-level partnerships across business leadership, Marketing, Sales, Finance and Digital functions. Translate market strategy and business requirements into actionable guidance for global product teams. Drive senior-level alignment and collaboration between the market and digital functions outcomes. Product Adoption, Value Realisation and Performance Clear adoption and value KPIs to ensure impact is measurable. Ensure market insight feeds directly back into the global roadmap, thereby addressing real customer friction points and aligns with commercial priorities. Drive sustained adoption, optimisation and commercial utilisation of digital platforms and products across the market. Provide executive- level reporting on product performance, user engagement and value delivery. Identify and champion opportunities to improve customer experience, operational efficiency, and commercial outcomes. Essential Experience, Job Requirements & Education Bachelor’s degree in marketing, Business, Digital, or Technology-related field required. Professional certifications in digital marketing, product delivery, or agile methodologies are desirable. Minimum 15+ years’ leading large scale multi-region digital transformations or digital change initiatives. Proven leadership of complex digital portfolio deployments within fast-paced or multi-market environments. Demonstrated success influencing senior executives and driving strategic alignment across multi-site global roles. Strong background in digital, marketing technology, customer experience, or digital product delivery. Practical experience leading local market implementation of global/regional digital platforms. Ability to translate customer/consumer insight into clear requirements and product improvements. Competence in digital analytics, customer journey mapping, and performance measurement. Demonstrated success working in matrix organisations with multiple global/regional stakeholders. Strong collaboration and communication skills with ability to influence at senior levels. Experience working with cross‑functional team structures (Marketing, Product, Technology, CX, Sales). Change management capability, including training, communications, adoption, and stakeholder readiness. Ability to convert complex concepts into actionable plans. Strong communication and presentation skills with leadership/gravitas. Self‑starter, able to operate independently and at pace. Resilient, adaptable, and comfortable navigating organisational complexity and has the ability to deliver and lead cross‑functional teams. Proactive, solution‑oriented, and effective under pressure. Proven ability to work in fast-paced global and cross-functional teams. About bp bp is a global energy business with a purpose to reimagine energy for people and our planet. We aim to be a very different kind of energy company by 2030, helping the world reach net zero and improving people’s lives. We are committed to creating a diverse and inclusive environment where everyone can thrive. Join bp and become part of the team building our future! We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Travel Requirement: Up to 10% travel should be expected with this role Relocation Assistance: This role is not eligible for relocation Remote Type: This position is a hybrid of office/remote working Skills: Brand Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Developing creative marketing content, Digital Fluency, Generating customer insights, Listening, market, Presenting, Sector, Using market research effectively, Writing skills ​ Legal Disclaimer: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us . If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.