Digital Product Owner

The Opportunity The Digital Product Owner is responsible for defining, prioritizing, and delivering mobile app experiences that improve engagement, retention, productivity, and business growth for Brand Partners and Customers. This role connects business strategy, customer needs, stakeholder alignment, and technology delivery. The Product Owner owns the mobile app roadmap, backlog, requirements, release readiness, and customer feedback loop while ensuring development work supports measurable business outcomes. Direct mobile app product experience is preferred. An intermediate product owner with genuine passion, an ownership mentality, and technical prowess can also succeed in this role. What You’ll Do: Product Vision and Strategy: Define and maintain the product vision for the mobile app, translating company priorities into roadmap themes and measurable outcomes. Evaluate product opportunities based on customer value, business impact, development effort, and strategic alignment, balancing near-term delivery needs with long-term direction. Customer and Stakeholder Engagement: Act as a primary advocate for the mobile app users, including Brand Partners, Customers, field leaders, and internal teams. Gather feedback through customer conversations, stakeholder interviews, support trends, surveys, and analytics. Build trusted relationships with Sales, Marketing, Customer Experience, Compliance, Operations, Analytics, Design, and Engineering, and represent customer needs when priorities and trade-offs are discussed. Roadmap and Backlog Ownership: Own and maintain the mobile app product roadmap and prioritized backlog. Break roadmap priorities into clear epics, user stories, acceptance criteria, and release-ready work. Lead backlog refinement, sprint planning support, and scope trade-off discussions, keeping work aligned with team capacity and business urgency. Product Delivery Leadership: Partner closely with engineering, design, quality assurance, analytics, and business stakeholders throughout delivery. Clarify requirements, remove ambiguity, and make timely decisions during development cycles. Ensure delivered features meet business intent, customer expectations, and quality standards. Beta Program and Release Management: Own the beta program, including tester recruitment, cohort selection, onboarding, and communication cadence. Define beta entry and exit criteria, test scenarios, and feedback channels, and lead triage of findings with engineering, design, and quality assurance. Manage release readiness across app store submissions, staged rollouts, feature flags, and rollback plans. Coordinate launch communication with business and field teams, and monitor post-release stability, adoption, and feedback. Mobile App Experience Ownership: Improve the end-to-end mobile app experience across onboarding, content discovery, notifications, messaging, account insights, business tracking, recognition, events, and AI-enabled support. Increase user adoption, engagement, retention, and satisfaction across key audiences and markets. Partner with design and analytics to identify friction points, prioritize improvements, and define how the mobile app fits into the broader digital ecosystem. Data-Driven Product Management: Define success metrics for major features and product initiatives. Use analytics, customer feedback, support data, and business results to guide prioritization and to measure adoption, engagement, retention, and satisfaction. Create clear recommendations based on evidence rather than opinion alone. Innovation and Digital Transformation: Identify practical opportunities to use AI, automation, personalization, and data-driven experiences inside the mobile app. Evaluate new ideas through customer value, feasibility, business impact, and operational readiness. Partner with technology and analytics teams to test and launch useful digital capabilities. What We’re Looking For: We're looking for a developing Product Owner with 2-3 years of experience in digital products, product management or a related field. This role is ideal for someone who has a foundation in product ownership and is eager to continue growing their skills while contributing to meaningful product initiatives. Required Competencies: Product Ownership Customer and Business Acumen Technical Understanding • Roadmap planning • Backlog management • User story creation • Acceptance criteria • Sprint planning support • Beta and release management • Customer discovery • Stakeholder management • Journey mapping • Business case thinking • Prioritization judgment • Change management • Mobile app delivery • APIs and integrations • Event-driven systems • Analytics concepts • Quality assurance • AI and automation concepts What Success Looks Like: Growth in mobile app adoption, active usage, engagement, and retention. Clear roadmap alignment with business priorities and customer needs. Improved quality and predictability of delivery, with beta programs that surface issues before release. High stakeholder confidence in priorities, trade-offs, and launch readiness. Meaningful use of data and customer feedback in product decisions. Benefits & Perks: ❤️‍🩹 Health Benefits - Including Medical, Dental, and Vision insurance, as well as HSA contributions 🌴 Flexible Paid Time Off – Take the time you need, plus 11 company holidays! 💰 401(k) - We match 100% up to 3% of your contribution, and then another 50% up to 5% of your contribution. We guarantee Safe Harbor immediate vesting. 🧠 Mental Health Benefits - All employees have access to our Employee Assistance Program (EAP), giving you free mental health resources and helpful tools. ➕ Supplemental Benefits - Including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage. 📝 Legal Services – Consult with attorneys for free if the need ever arises, and receive resources for creating legal documents, filing taxes, etc. 📦 Effective Products – Gain access to our full range of health & wellness products. Our Values: We approach our work every day with a few things in mind: 🤝 True Partnership – We exemplify true collaboration, knowing that when we serve one another with integrity, every interaction is a step toward collective success. Unite, Serve, Succeed. We are Better Together. ❤️ No. 1 Investment is Health – Your health is your greatest asset – the foundation of success, freedom and adventure. There is no greater wealth, no smarter investment, and no more valuable asset than the body you live in. 😀 Customer Focused – Customers are both the foundation and driving force of our business. We build relationships that last a lifetime, measuring our success through their transformations and finding our greatest reward in their empowerment. When they win, we win. 🏆 Real Products, Real Results – Our solutions redefine health, backed by unwavering science. We transform our customers’ health through products that are guaranteed, tested, and proven. 👍 Excellence in Every Act – We weave excellence into every endeavor. When we fall short, we own it and rise stronger. We proactively solve problems with integrity, move fast with purpose and never stop improving. 🏅 Courage to Lead – We empower our community to lead with courage and transform lives by harnessing daily, healthy habits, products, tools and systems that transform health, finances and freedom. Lead with courage, change lives, be bold, be brave. ⭐ Dream Big, Act Now – Imagination fuels us, immediate action propels us. We inspire people to realize their dreams through daily, consistent action. Dream fearlessly, act swiftly. ✅ Culture of Performance – Results. Innovation. Effort. We reward what moves us forward and unlock limitless potential through accountability and achievement. 🌎 Work is an Adventure – We believe in the thrill of building something extraordinary. Passion, curiosity, joy, and laughter fuel our daily work, making every challenge an opportunity to grow and every success a celebration. 🏠 Built to Last – We’re crafting something that will outlast us all, a company built on integrity and honor that enriches lives for generations to come. Today’s work becomes tomorrow’s legacy. is an equal-opportunity employer. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status, or veteran status. About Us is a global health and wellness company that partners with independent Brand Partners to help people achieve a body, business, and lifestyle they love. Through our Partnership Marketing process, we provide Brand Partners with everything they need to build their business, and we provide our customers with high-demand products in the wellness, fitness, skincare, and personal care spaces. Check out the links below to learn more about us! Our Story Our Values & Community Leadership Clinical Studies Our Culture is a dynamic company with offices around the globe. Our international presence enables our corporate staff to engage with diverse cultures as we collaborate and thrive as one high-performing, energetic team. We foster a collaborative culture where hard work is balanced with fun, and every team member's contributions are valued. Your impact matters, and we encourage all ideas! We are passionate about health and wellness! As a member of our team, you can receive guidance, support, and amazing products to help you achieve your personal wellness goals. Plus, you'll have a community of friends cheering you on every step of the way!