Digital Product Specialist

Job Description Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek ---- so they can do what they do best: improve the world around us. Information about Agilent is available at . You want to build on your basic knowledge of engineering theories and marketing principles? Join the dynamic team that's designing and implementing marketing strategies and liaising with other functions to develop compelling, relevant and attractive digital content to seamlessly connect customers and prospects to Agilent to solve their challenges through insightful and informative content that personifies trust, leadership and innovation. This is your chance to join the product management marketing team in the Vacuum Product Business Unit . As a Digital Product Specialist , you will work closely with product content & communication manager and product managers, as well as other functions in the organization, such as field marketing and sales. Your main responsibilities will include: - Support the team in creation and publishing of digital assets, including web pages - Focus on digital product content optimization and search engine optimization (SEO) - Work closely with other team members on tactics to promote digital content and drive traffic to web pages concentrating mostly on organic traffic improvement - Support E-commerce activities, including creation/maintenance of e-store content, such as new images, technical specifications, and filters - Analyse keywords and digital traffic/web pages performance using Google Analytics, Google Search Console and other data tools and platforms adopted by the company - Collaborate on digital projects of web content migration to new platforms and their adaptation to new user experience Qualifications We are looking for a motivated individual with the following background: - Recent graduate (within the last 2 years), with a Bachelor’s or Master’s degree in Marketing , Communication, Economics , Engineering, or similar - First Previous experience in digital marketing and/or with SEO would be an advantage - Strong Excel skills is a requirement. Knowledge of Google Analytics, or another data analysis tool is an advantage - Full fluency in English . Fluency of Italian is preferable but not required. On a personal level, you are proactive , organized , autonomous and a natural team player . You have excellent interpersonal skills to interact with both external and internal partners. Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws. Additional Details This job has a full time weekly schedule. Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws. Travel Required: Occasional Shift: Day Duration: 9-12 Months Job Function: Marketing