Digital SEO / SEM and AI Search Specialist

At Ecolab, you can help take on some of the world’s most meaningful challenges, delivering critical insights and innovative solutions to help our customers achieve clean water, safe food, abundant energy, and healthy environments. With our worldwide reach and ambitious growth plans, you will have the opportunity to own your future and impact what matters. Are you ready to make an impact? Ecolab is searching for a driven Digital SEO / SEM and AI Search Specialist within our Marketing Services team in Pune, India . In this role, you will execute and optimize search marketing initiatives across both traditional search engines and emerging AI‑driven search experiences . This role focuses on implementing SEO (Search Engine Optimization) , AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) recommendations, managing paid search SEM campaigns, and ensuring high-quality digital content deployment. You will collaborate with content creators, designers, developers, and digital strategists to improve search visibility, campaign performance, and user experience. What’s in it For You: You will join a growth company offering a competitive salary and benefits. The ability to make an impact and shape your career with a company that is passionate about growth. The support of an organization that believes it is vital to include and engage diverse people, perspectives, and ideas to achieve our best. Feel proud each day to work for a company that provides clean water, safe food, abundant energy, and healthy environments. Skills Required : Hands-on experience with digital communications, digital channel management , SE O, AEO, GEO and SEM campaigns Identify opportunities to improve visibility in featured snippets, AI summaries, knowledge panels, and conversational search outputs Web and Application Development : Understand web structure and components to provide basic back-end development, AI‑readiness best practices, implement technical SEO recommendations, and optimize URL structures for enhanced performance and search engine visibility. Quality Assurance : Understanding to c onduct thorough quality reviews of iterated digital deliverables to ensure compliance with established brand guidelines, including SEO , AEO & GEO standards, before campaign launches. Experience with Digital Marketing Technologies: Demonstrated experience in working with digital marketing technologies such as Sitecore and Google Analytics P roficiency with web tools and technologies (e.g., portals, DAMs, CMS) . Basic e xperience with database management systems, including database design, querying and management. What You Will Do: SEO , AEO & GEO Execution & Optimization Perform keyword research, intent analysis, expansion, and optimization across traditional and AI-driven search experiences. Implement on-page SEO improvements including metadata, internal linking, and content optimization and answer‑focused content enhancements to improve visibility in AI and generative search results. Support technical SEO implementation and site health monitoring to improve search engine and AI crawler interpretation Assist in link-buildin g, authority development initiatives and trust signal development initiatives that support both SEO and generative search inclusion (GEO). Paid Search Campaign Management Execute and optimize paid search campaigns. Monitor performance metrics and recommend improvements. Manage campaign budgets and cost efficiency. Support A/B testing for ads and landing pages. Content Publishing & Digital Implementation Author, load, and maintain content across CMS templates. Ensure accurate formatting, SEO compliance, brand consistency and AI‑readiness of content (clarity, structure, relevance). Collaborate with cross-functional teams to deploy marketing assets. Optimize URL structures and digital content performance to improve discoverability across search and AI‑powered experiences. Analytics & Reporting Track campaign and website performance using analytics tools. Build and maintain dashboards and reports using Looker Studio, Google Analytics (GA4), and Search Console. Identify performance gaps, optimization opportunities, and emerging trends related to SEO, AEO/GEO, and SEM. Conduct competitor research and benchmarking across traditional SERPs and AI‑generated search results. Quality Assurance & Continuous Improvement Conduct quality checks before campaign launches. Ensure compliance with SEO , AEO/GEO best practices and brand standards. Contribute to documentation and knowledge management. Participate in process improvement initiatives. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Contribute to knowledge management activities by identifying and updating knowledge as requested and required. Support continuous improvement initiatives by identifying opportunities and participating in improvement projects . Minimum Qualifications: Bachelor’s degree in M arketing , Digital Media, IT, or related field. 4-5 years of hands-on SEO , AEO /GEO , SEM or digital marketing experience. Experience working with CMS platforms and digital publishing workflows. Basic understanding of HTML and website structure. Strong attention to detail and analytical mindset. Professional working proficiency in English. Skills: Functional Skills: SEO and SEM fundamentals with exposure to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) concepts Keyword research, search intent analysis, and content optimization On‑page and off‑page SEO Analytics and performance measurement Looker Studio (dashboard creation, visualization, and reporting) Critical thinking and data‑driven decision making Strong communication and cross‑functional collaboration Ability to stay current with evolving search and AI discovery trends Core GBS Skills: Detail-oriented. Problem solving Time management Continuous improvement methods Adaptability Cultural awareness Enterprise technologies A trusted partner for millions of customers, Ecolab is a global leader in water, hygiene and infection prevention solutions and services that protect people and the resources vital to life. For more than a century, Ecolab has advanced innovation by integrating science‑based solutions, data‑driven insights, AI technology and world‑class service. This unique combination enables Ecolab to partner with customers to define what best‑in‑class looks like and scale it across their operations, helping them achieve peak performance. Today, Ecolab has $16 billion in annual sales, 48,000 associates and customers in more than 170 countries and 40 industries. The company helps protect one‑third of the world’s food production and a quarter of the power generated while delivering innovative solutions across food, healthcare, data centers, microelectronics, life sciences and hospitality. Ecolab’s comprehensive approach protects what’s vital, aiming by 2030 to help protect 2 billion people from infections and enough drinking water for 1 billion people while enhancing business performance. Ecolab. Protecting What’s Vital. Follow us on LinkedIn@Ecolab, Instagram@Ecolab_Inc and Facebook@Ecolab.