Digital Strategist

About the Role As an Digital Strategist , you will play a pivotal role in ensuring the successful adoption of marketing technology platforms by increasing employee engagement, streamlining operational models, and driving sustainable change. You'll work with Adobe’s largest enterprise customers, guiding them through digital marketing transformation across technology, business processes, organizational structures, and workforce capabilities. This role requires a combination of strategic thinking, stakeholder management, and hands-on experience with organizational change. You’ll help customers navigate the complexities of onboarding and adopting new digital solutions—ensuring they unlock the full potential of their investments. Key Responsibilities Strategy & Change Leadership Lead digital transformation engagements focused on change management, operating model refinement, and organizational design. Partner with executive stakeholders to align digital strategy with business goals. Facilitate discovery sessions and strategic workshops to uncover needs and co-create solutions. Deliver compelling executive-level presentations, strategic roadmaps, and value frameworks. Change Management Execution Apply structured change management methodologies (e.g., Prosci) to drive adoption. Create actionable deliverables for change levers: communication plans, sponsor roadmaps, training and coaching programs, and resistance management. Assess change readiness, conduct impact analyses, and develop stakeholder engagement plans. Support project teams in integrating change activities into delivery plans. Organizational Enablement Define and implement future-state operating models, team structures, and process frameworks. Coach senior leaders and managers to act as effective change sponsors. Support the development and delivery of training programs to drive user adoption. Practice Development Contribute to the evolution of the Digital Strategy & Performance practice. Share knowledge, mentor team members, and support methodology development. Collaborate closely with Adobe’s delivery and partner teams to ensure seamless execution. Required Skills & Qualifications 10+ years of experience in digital strategy, marketing technology, or business transformation. Proven success leading large-scale change and adoption programs. Strong executive presence and communication skills—verbal, written, and visual. Experience with Adobe Experience Cloud or similar platforms (Salesforce, Oracle, etc.). Deep understanding of digital marketing strategy and marketing operations. Background in one or more key industries (e.g., retail, finance, travel, media). Hands-on experience in creating and delivering value-driven business cases. Exceptional problem-solving, analytical, and stakeholder management capabilities. Preferred Certifications Change Management: Prosci Change Management Certification APMG International Change Management Certification Project & Portfolio Management: Familiarity with project management tools, phases, and methodologies Additional Attributes Naturally collaborative and comfortable working in cross-functional environments. Resilient, adaptable, and able to work through ambiguity. Organized with a strategic mindset and tactical execution skills. Strong influencing skills and ability to drive consensus among diverse stakeholders. Passion for helping clients achieve measurable business value through transformation. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .