Director, Acquisition Marketing (LATAM)

Job description

OVERVIEW OF THE COMPANY Fox Corporation Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking. JOB DESCRIPTION The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service. Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content—and built with the full support of Fox Corporation—this venture combines entrepreneurial energy with deep media expertise. Our vision is to create a unified, modern viewing experience that puts the consumer first—seamlessly integrating live and on-demand content across platforms. At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We’re assembling a world-class team to deliver on that vision—and we’re just getting started. ABOUT THE ROLE We are seeking a strategic, results-driven Director, Acquisition Marketing (LATAM) to lead FOX One's subscriber acquisition strategy and paid media investment across Latin America. As FOX One expands its international footprint, this leader will play a critical role in developing and scaling regional growth strategies, driving efficient subscriber acquisition, and establishing a strong market presence across LATAM. Reporting to the Senior Director, Acquisition Marketing, this role will serve as the primary strategic lead for LATAM acquisition marketing, overseeing multi-million-dollar media investments, agency partnerships, and regional campaign performance. The Director will collaborate closely with U.S.-based leadership and international marketing teams while providing dotted-line leadership to LATAM-based team members. The ideal candidate brings deep expertise in performance marketing, international media strategy, and incrementality-based measurement, along with the ability to balance short-term subscriber growth objectives with long-term brand development. This individual will be instrumental in shaping FOX One's regional acquisition roadmap, identifying opportunities to scale investment, and building a sustainable, data-driven growth engine across Latin America. A SNAPSHOT OF YOUR RESPONSIBILITIES Own and lead FOX One's subscriber acquisition strategy across LATAM, developing regional growth plans that align with global business objectives, subscriber targets, and market expansion priorities. Manage and optimize multi-million-dollar paid media budgets across LATAM markets, driving investment decisions, resource allocation, and acquisition efficiency to maximize subscriber growth and return on marketing investment. Provide strategic oversight of integrated paid media campaigns across paid social, paid search, Youtube, display, and connected TV (CTV), ensuring effective planning, execution, and optimization across markets. Serve as the acquisition lead for LATAM, partnering with the U.S.-based leadership and regional stakeholders to translate global growth strategies into locally relevant marketing initiatives. Establish and advance incrementality-based measurement frameworks, including geo-lift studies, marketing mix modeling (MMM), and holdout/control testing, to evaluate media effectiveness and inform investment decisions. Lead and develop strategic relationships with media, creative, and measurement agency partners, establishing performance expectations, accountability, and opportunities for innovation. Provide dotted-line leadership and strategic direction to LATAM-based team members, fostering collaboration, accountability, and alignment across regional and global teams. Own regional acquisition performance reporting, including CPA/CPS, subscriber growth, campaign pacing, and marketing efficiency, delivering actionable insights and strategic recommendations to senior leadership. Partner with measurement, analytics, creative, product, and international marketing teams to develop integrated go-to-market strategies that support FOX One's regional launches and ongoing growth. Identify emerging market opportunities, evolving consumer behaviors, and competitive dynamics to inform regional acquisition strategies and long-term investment planning. Drive continuous improvement in regional marketing operations, establishing scalable processes, testing frameworks, and best practices that support FOX One's international expansion. Travel throughout LATAM markets as needed to strengthen strategic partnerships, support market launches, and deepen understanding of local market dynamics. WHAT YOU WILL NEED Typically, 10+ years of progressive experience in performance marketing, subscriber acquisition, growth marketing, or digital media, including significant experience leading acquisition strategies and large-scale paid media investments. Professional-level fluency in Spanish, including the ability to participate in business meetings. Extensive experience overseeing multi-million-dollar paid media budgets and driving investment decisions across paid social, paid search, online video (OLV), display, and/or connected TV (CTV). Proven ability to lead and manage external media agency partners, establish strategic priorities, and drive accountability for performance and execution. Deep expertise in incrementality-based measurement, including geo-lift studies, marketing mix modeling (MMM), holdout/control testing, and other advanced marketing effectiveness frameworks. Strong strategic and analytical capabilities, with the ability to translate complex performance data into actionable business recommendations and investment decisions. Demonstrated ability to influence senior stakeholders, navigate cross-functional organizations, and align regional execution with broader business priorities. Experience providing leadership, mentorship, or strategic direction to cross-functional or geographically distributed teams. Excellent communication, presentation, and relationship management skills, with the ability to operate effectively across multiple markets and time zones. Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position. Selected candidate must be able to reliably meet this requirement. Willingness and ability to travel internationally throughout Latin America as needed to support business operations, market launches, and strategic partnerships. NICE TO HAVE, BUT NOT A DEALBREAKER Demonstrated expertise in building and executing user growth initiatives across Mexico, Central America, or South America, leveraging a nuanced knowledge of regional consumer habits and media landscapes. Experience leading subscriber acquisition or growth marketing for streaming, subscription-based, or direct-to-consumer (DTC) businesses. Experience developing market-entry strategies or scaling consumer subscription products across international markets. Familiarity with the competitive streaming and digital media landscape across Latin America. #Ll-AL1 #Ll-Hybrid #DTC We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law. Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $160,000.00-225,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement. View more detail about FOX Benefits.