Director, Analytics

2846 - Director, Analytics - GCS

Role Summary and Impact

WPP is the trusted growth partner for the world’s leading brands. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective, bringing together the best platforms, people, and partners to create limitless opportunities for growth in a world where media is Everywhere. This role is within the Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation. The Global Client Solutions (GCS) team is responsible for all global clients within WPP. DTA is responsible for servicing clients with best-in-class data solutions, data strategy, analytics, technology and AI solutions to drive client growth. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

Who We Are Looking For

We are seeking an Analytics Director to join our growing Analytics & Data Science team, reporting into the Data Tech and Analytics global lead. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world. You will be working with a leading advertiser, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine's Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards. We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.

What You’ll Do:

• Strategic Analytics Application: Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans. To help deliver "best in class" analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems. Managing the process through to delivery and taking ownership of global roll out.
• Marketing & Business Effectiveness: Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness. Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness.
• Measurement frameworks & Experimentation: Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation. Provide actionable insights and design experiments to optimise campaign performance - focusing on brand and conversion lift studies.
• Client Stakeholder Engagement: Build trusted relationships with senior client marketing, analytics, and data leads, acting as a knowledgeable and credible day-to-day strategic partner.
• Internal Stakeholder Engagement: Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions.
• Commercial Contribution: Support the commercial health of your client account by contributing to the scoping and delivery of high-value analytics projects. Participate in new business pitches, helping to develop data and tech solutions that demonstrate the value of WPP Media’s capabilities. Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs.
• Thought Leadership: Translate complex data concepts for stakeholders and contribute to the company's data strategy, promoting data-driven innovation within the media industry.

Skills & Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
• Experience in analytics, measurement, data science, or a related field
• Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise
• Well-developed problem-solving skills and the ability to think critically and creatively
• Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory
• Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences
• Able to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello. Ability to project manage analytics projects.
• Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise
• Experience in mentorship and management, ability to display empathy in difficult situations and lead by example
• Stay up-to-date with the latest industry trends and advancements in data science and analytics
• Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib.
• Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed. Including knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns • Analytical Prowess: Strong analytical and problem-solving skills, with working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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