Director, Analytics

Job description

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company. Job Description: Director, Analytics Do you enjoy turning data into insights that shape smarter communications and marketing decisions? Are you energized by helping clients understand performance, uncover opportunities and connect analytics to measurable business outcomes? As a Director, Analytics at Zeno, you will lead integrated measurement and analytics programs across a diverse portfolio of corporate, consumer and healthcare clients. Working closely with strategy, creative, media and account teams, you will develop analytics solutions that help clients measure success, optimize performance and make more informed business decisions. This role is ideal for an analytically minded leader who enjoys both strategic thinking and hands-on execution. You'll have the opportunity to guide client programs, mentor team members and help advance Zeno's analytics capabilities across the agency. About the Role: Analytics Strategy & Client Leadership: Develop measurement strategies and analytics frameworks that align with client objectives, business priorities and communications goals. Measurement & Performance Insights: Lead integrated analytics programs across paid, earned and owned channels, translating complex data into actionable insights and strategic recommendations. Data Visualization & Reporting: Oversee the development of dashboards, reports and visualizations that clearly communicate performance and support data-informed decision-making. Cross-Functional Collaboration: Partner with strategy, creative, media and account teams to integrate analytics into communications planning and campaign optimization. Innovation & Analytics Solutions: Identify new measurement approaches, technologies and methodologies that strengthen analytics capabilities and improve client outcomes. Team Leadership & Talent Development: Mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work. Business Growth & Capability Development: Support business development efforts by helping identify new opportunities, communicating the value of analytics and contributing to the continued evolution of Zeno's analytics practice. About You: 6+ years of experience in analytics, marketing analytics, communications measurement, paid media analytics or related fields within an agency, consulting or client-service environment. Experience developing measurement strategies and analytics frameworks that support communications and marketing objectives. Strong understanding of paid, earned, owned and social media measurement. Experience translating complex data into clear insights and strategic recommendations for clients and internal stakeholders. Advanced proficiency with Tableau, Looker Studio, Power BI or similar data visualization platforms. Strong Excel skills with experience working across large or complex datasets. Experience building client-ready presentations and communicating findings to senior stakeholders. Strong understanding of marketing analytics, digital performance metrics and communications measurement. Experience managing multiple client engagements, budgets and project priorities. Familiarity with analytics, social listening and media intelligence platforms such as Google Analytics, Meta Ads Manager, Brandwatch, NewsWhip, Muck Rack, Pathmatics, Audiense or similar tools. Collaborative mindset with a passion for continuous learning, innovation and helping clients make smarter decisions through data. Preferred Qualifications: Experience supporting integrated communications, public relations or marketing measurement programs. Experience with statistical analysis, attribution modeling or advanced analytics methodologies. Familiarity with AI-enabled analytics tools, workflow automation or emerging measurement technologies. Pay Range: $105,000 - $120,000 USD/yr. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. Level 06 An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. About Our Benefits Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US. Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.