Director, Brand & Integrated Marketing

Job description

What You'll Do Brand Strategy and Positioning Own and evolve the MeUndies brand strategy, positioning, voice, visual identity, and cultural point of view. Ensure the brand remains distinctive, relevant, emotionally resonant, and consistent across DTC, retail, wholesale, and licensed products. Translate company and commercial priorities into clear customer-facing narratives. Maintain and evolve brand guidelines while ensuring teams and external partners apply them consistently. Protect long-term brand equity while helping the company achieve near-term revenue goals. Integrated Marketing Calendar Own the master MeUndies marketing calendar across product launches, promotions, seasonal moments, collaborations, licensing, retail, and cultural opportunities. Create one source of truth connecting Brand, Creative, Growth, Retention, E-commerce, Merchandising, Product, and Wholesale. Lead cross-functional planning meetings and ensure teams understand the objective, audience, message, deliverables, owners, deadlines, and success metrics for every major initiative. Identify calendar conflicts, missed opportunities, and resource constraints early. Campaigns and Product Launches Lead the end-to-end go-to-market process for major campaigns, product launches, collaborations, and licensed collections. Develop sharp, actionable briefs grounded in customer insight, business goals, channel needs, and a clear creative proposition. Ensure briefs include the audience, insight, objective, positioning, key message, deliverables, channel strategy, timing, budget, and measurement plan. Partner with Creative to develop concepts that are both brand-building and commercially effective. Maintain launch readiness and hold cross-functional teams accountable to deadlines and deliverables. Content and Social Strategy Own the integrated content strategy across organic social, campaigns, editorial, community, creators, partnerships, and emerging channels. Lead the Social team and establish clear channel roles, content pillars, publishing cadence, and platform-specific strategies. Build a content engine that allows MeUndies to respond quickly to cultural moments without losing brand consistency. Balance polished campaign content with creator-led, community-driven, educational, entertaining, and conversion-oriented content. Establish a disciplined testing and learning process for formats, messages, talent, and platforms. Influencer, Creator, and Affiliate Strategy Own the strategy for influencers, creators, ambassadors, affiliates, and other external brand advocates. Develop a clear approach to seeding, paid partnerships, long-term creator relationships, performance affiliates, and brand ambassadors. Build programs that generate both culturally relevant content and measurable customer acquisition. Partner with Growth to define channel economics, attribution, testing budgets, and performance expectations. Identify creators and partners who authentically represent the MeUndies customer and brand values. Licensing, Collaborations, and Partnerships Lead the marketing strategy for entertainment licenses, collaborations, and strategic brand partnerships. Partner with Product, Merchandising, Creative, Legal, and licensors from concept through launch. Develop a balanced licensing calendar that can drive customer acquisition and revenue without overwhelming the core MeUndies brand. Identify new collaboration and partnership opportunities that expand cultural relevance, audience reach, and commercial potential. Ensure all licensed marketing meets partner requirements while still feeling unmistakably MeUndies. Consumer Insights and Cultural Relevance Build a strong understanding of the MeUndies customer through research, social listening, reviews, community feedback, competitive analysis, and performance data. Translate customer and cultural insights into actionable campaign, product, and content opportunities. Track cultural shifts, category trends, emerging platforms, and competitor activity. Serve as the internal voice of the customer and help teams understand what is changing in the market. Brand Communications and Community Partner with internal and external resources on PR, earned media, founder communications, events, and brand reputation. Develop strategies that deepen customer participation, advocacy, and community. Identify opportunities for experiential marketing, events, pop-ups, and earned cultural moments. Help shape how MeUndies responds to sensitive cultural, customer, or reputational issues. Measurement and Hindsights Establish clear success metrics before every campaign and launch. Lead formal post-launch hindsights that assess creative performance, channel performance, customer response, operational execution, and commercial results. Turn findings into specific changes for future campaigns instead of simply reporting results. Develop a brand-health measurement framework covering awareness, consideration, sentiment, engagement, customer growth, and brand relevance. Partner with Growth and Finance to understand incrementality, return on marketing investment, and the relationship between brand activity and revenue. Leadership and Operations Lead, develop, and hold accountable the Brand and Social teams. Build clear workflows, decision rights, timelines, and standards for excellent execution. Manage relevant agencies, freelancers, creators, production partners, and brand budgets. Prioritize resources across competing initiatives and maintain a high bar for quality, speed, and accountability. Present strategies, plans, results, and recommendations to senior leadership. What Success Looks Like MeUndies operates from one clear and reliable integrated marketing calendar. Every major launch begins with a strong brief, launches on time, and concludes with a useful hindsight. The brand has a more recognizable and culturally relevant point of view. Social and content become more consistent, responsive, and commercially effective. Influencer and affiliate programs have clear strategies, economics, and measurement. Licensing and collaborations support both revenue growth and long-term brand equity. Cross-functional teams have clearer priorities, ownership, and deadlines. Brand investment is measured with the same discipline as performance marketing. What You Have 8–12+ years of brand, integrated marketing, or consumer marketing experience, ideally within a modern DTC, apparel, lifestyle, beauty, or consumer brand. Experience leading brand strategy and integrated campaigns across multiple channels. Demonstrated success building marketing calendars and launching products, collaborations, or licensed collections. Strong understanding of organic social, creators, influencers, affiliates, partnerships, and content development. Ability to connect brand-building activity with commercial performance. Excellent briefing, storytelling, presentation, and written communication skills. Strong understanding of consumer insights, cultural trends, and modern customer behavior. Experience managing teams, agencies, budgets, and complex cross-functional projects. Comfortable operating in a fast-moving environment with high expectations and limited bureaucracy. Willingness to work at both the strategic and executional levels. The base salary range for this full-time position is $125,000-$150,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for. WHY WORK AT MEUNDIES? It's more than a job. We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all! We look at the necessities. We offer competitive salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. We have an office you’ll enjoy going to. We work in our office Monday - Thursday. Friday is a remote/work-from-home day. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime. We don’t forget the most important things. We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always welcome to feedback and suggestions! Plus those special extra things. We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints. MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law. In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. The Director of Brand & Integrated Marketing will own MeUndies’ overall brand strategy and translate it into a cohesive marketing calendar, compelling campaigns, culturally relevant content, and consistent execution across every customer touchpoint. This leader will oversee the Brand and Social teams while owning integrated campaign planning, product-launch briefing, content strategy, influencer and affiliate strategy, licensing marketing, and brand partnerships. This is not a role for someone who only develops high-level strategy or manages agencies. We are looking for a hands-on leader who can set the vision, write a strong brief, lead teams through execution, make decisions quickly, and measure what worked. This role will work closely with Creative, Growth, Retention, E-commerce, Merchandising, Product, Wholesale, and Licensing to ensure the entire organization is working from one clear brand and commercial calendar. Please note that this is a hybrid position of 4 days/week in our Los Angeles office.