Director, Brand Marketing

Job description

##### **Integration meets Innovation** At Celigo, we believe integration should empower — not exhaust — innovation. As a modern Integration and Automation Platform (iPaaS), we’re on a mission to simplify how companies integrate, automate, and optimize processes. Powered by game-changing technology like runtime AI and prebuilt, mission-critical integrations, Celigo is redefining how businesses connect their world. Celigo is looking for a **Director of Brand Marketing** to own how our brand shows up across the website, content, and creative, building awareness and scaling inbound demand. You will lead a multidisciplinary team spanning content, website, and creative, partner with Product Marketing to bring the company narrative to life, work with Revenue and Partner & Customer Marketing to drive demand through content strategy, and help the executive team elevate the brand through thought leadership. This is a visible, cross-functional leadership role that reports to the Chief Marketing Officer. ##### **What would you do if hired?** - Own how Celigo's brand positioning and narrative come to life across the website, content, campaigns, and customer touchpoints, including the visual and verbal identity system (voice, tone, guidelines, and toolkits) and how it evolves as positioning does. - Define and track brand awareness metrics (awareness, share of voice, sentiment, brand search volume) and report progress to marketing and executive leadership in terms of the perception and pipeline they move, not the activity behind them. - Own the website as the most visible expression of Celigo's value proposition for prospects, customers, partners, and stakeholders, and scale it as a growth contributor: aligning on the metrics that matter, diagnosing trends, and running a steady cadence of experiments rather than waiting on one big redesign. - Own technical SEO strategy, including site architecture, crawlability, indexation, structured data, and Core Web Vitals, so the site stays discoverable and fast. - Lead Celigo's answer to AI-driven visibility, meaning how AI assistants, generative search, and answer engines surface, summarize, and cite our content. The playbooks here are still being written, so you will form a point of view, test it in market, and adjust as evidence comes in. - Build and execute a content strategy that drives brand awareness, thought leadership, engagement, SEO, and inbound lead generation, with a clear line from content investment to pipeline impact. - Oversee content across blog, social, video, email, landing pages, whitepapers, and webinars, partnering with Product Marketing, Revenue Marketing, Partner & Customer Marketing, and Sales so messaging holds up across the full buyer's journey, from first touch to conversion. - Lead creative ideation and execution for multi-channel campaigns, product launches, brand initiatives, and customer lifecycle marketing, owning the creative vision so every visual and written communication reflects the brand. - Put AI to work in how this team operates. Use it to scale content and design production, accelerate research and iteration, and absorb the volume work, then apply taste, brand voice, and human judgment on top. Celigo is an AI company, and this team should be visible proof of what that looks like in practice. - Organize the design team to meet SLAs on day-to-day projects, flex capacity for large-scale work, and make the rest of Marketing faster through templates, tools, and self-serve systems. - Build, lead, and mentor a high-performing brand, content, and creative team, setting a pace where people ship a strong first version, learn from real signal, and improve it quickly. - Collaborate across Marketing, Sales, Customer Success, and People, and advocate for the power of brand, storytelling, and design inside the company. When you see a gap in how Celigo shows up, you close it rather than route it. ##### **Who are we looking for?** **Skills & Abilities** - Exceptional written, verbal, and visual communication skills, with the taste to tell the difference between work that is on brand and work that is merely finished. - Deep understanding of marketing funnels, audience segmentation, and buyer journeys, and the instinct to ask why a program matters before asking how to run it. - Knowledge of technical SEO (site architecture, crawlability, structured data, Core Web Vitals) and of how AI-driven and generative search is changing content discovery and visibility. - Experience with content and design tools (for example Figma, WordPress and other CMS platforms, marketing automation tools) and with SEO, AEO, web analytics, and content analytics platforms (for example SEMrush, Ahrefs, GA4, Google Search Console, AirOps or Peec). - Energized by applying AI to your own work and your team's, and curious about where it changes how brand, content, and creative get made. Comfortable running experiments before best practices exist. - A bias toward shipping. You put a thoughtful first version in market, read the real feedback, and make it better, instead of holding work back until it is perfect. - You treat the company's problems as your own. You measure the team by outcomes such as awareness, traffic, and pipeline rather than volume of output, and you move on things before being asked. - You build these habits in others. You hire and develop people who are curious, take ownership, and move fast, and you give them enough context to make good calls without you in the room. - Strong project management skills, comfortable balancing strategic thinking with hands-on execution. **Education & Experience** - Bachelor's degree in business, marketing, or a related field. - 7+ years of experience in brand marketing, content marketing, or creative leadership roles, including experience translating brand positioning and messaging into content, website, and creative execution. - Proven experience leading teams in a high-growth B2B environment. - Track record of driving measurable brand awareness and inbound demand growth through website and content programs. Celigo reasonably expects to pay a **base** salary between $150,000 and $200,000 per year for this position. Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, benefits, or other perks as outlined in any formal employment offer made. **Celigo is proud to be** - Celigo is the #1 ranked iPaaS platform (G2, 8 quarters running) - Celigo is a Visionary in the Gartner Magic Quadrant for iPaaS for the second consecutive year - Celigo is ranked #1 iPaaS on G2 for multiple quarters and named a Leader in both B2B/EDI and API Management - Celigo is a leading intelligent automation platform that puts the power of automation in the hands of every team, unifying workflows from the predictable to the fully agentic in a single platform. **Here you'll experience** - Remote-first culture, built on trust, collaboration, and transparency - A high-growth, inclusive work environment where innovation thrives and ideas are implemented - Lightspeed learning opportunities to keep you at the leading edge of your field - Exceptional coworkers who challenge and inspire you daily - Competitive compensation and benefits, including: - Three weeks of vacation (starting year one) - Wellness days and holidays to recharge - Parental leave and a generous benefits package - Monthly tech stipend - Recognition and career development opportunities **Diversity, Equity, Inclusion, and Accessibility** As a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to all Celigans, with representation from underrepresented voices within our company. We believe, unequivocally, that everyone deserves to be in a place where they feel welcome as they are. Learn more about [Taking a Stand](https://www.celigo.com/about-us/dei/). Celigo is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, national origin, religion, creed, age, disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.