The OpportunityGrassroots Carbon is the leading grasslands restoration and soil carbon company in the United States. We have a powerful story to tell — one rooted in science, measurable impact, and a deep partnership with American ranchers. Our work has been featured in the Wall Street Journal, Reuters, and multiple carbon/ESG publications, and we are poised to become the defining voice in nature-based carbon removal.We are seeking a driven and creative Manager or Director, Brand Reach & Communications to own our narrative and dramatically expand our reach. This is not a campaign-based role or an agency handoff. We need someone who will build and execute a sustained communications strategy that elevates Grassroots Carbon’s profile with regulators, carbon registries, corporate carbon buyers, and future investors by helping promote our story to the broader public through media, podcasts, Substacks, and social channels.What You’ll OwnStrategy & NarrativeBuild and own a multi-channel communications strategy with a clear roadmap across earned media, owned content, and socialSteward the Grassroots Carbon narrative — our position as the leader in delivering high quality, nature-based, carbon removal solutions, soil science, and ranching partnerships.Create a consistent communications calendar — not episodic campaignsEarned MediaPitch and place stories in national outlets (WSJ, Bloomberg, NYT, FT) and industry publications covering climate, agriculture, and carbon marketsBuild direct relationships with journalists, editors, and podcast hosts — no agency intermediarySecure CEO features, interviews, and profiles with meaningful audience reachThought Leadership & ContentWrite and place CEO bylines, op-eds, and essays for carbon buyers, investor, and policy audiencesPursue podcast appearances and Substack relationships in climate, regenerative ag, and sustainabilityTranslate complex science into compelling narratives for non-technical audiencesSocial & DigitalOwn and grow LinkedIn with consistent, high-quality contentIdentify and activate influencer relationships in agriculture, climate, and sustainabilityCross-FunctionalSurface stories from science, sales, and rancher teams to fuel the communications pipelineSupport investor relations and regulatory engagement with polished, consistent messagingRequirementsWhat We’re Looking For5–8 years in communications, PR, journalism, or content strategy with a track record of national earned media placementsStrong writer — op-eds, pitches, scripts, and social copy with equal facilityDemonstrated ability to build sustained media momentum, not just one-time launchesBackground in journalism, climate/sustainability, or mission-driven startups preferredFamiliarity with corporate sustainability, policy, or investment audiences is a plusSelf-directed and entrepreneurial — sets strategy, owns execution, operates without a large teamGenuinely aligned with Grassroots Carbon’s mission in regenerative agriculture and soil carbonWilling to travel for media appearances, industry events, and ranch visitsWhat We’ll Ask You to Show UsA portfolio of placed stories and authored content you drove from pitch to publicationA communications strategy you built from scratch — approach, sequencing, and measured outcomesJournalist or podcast relationships you cultivated independentlyExamples of making technical or scientific content compelling for a general audienceBenefitsHealth insurance plan with $0 deductible and $0 co-pay.Dental and vision insurance.Flexible spending account option.Open Paid Time Off Policy plus 9 paid holidays per year.401(k) savings plan.Company-paid Life and AD&D coverage.Educational materials and expenses to support continuing education opportunities.About Grassroots CarbonGrassroots Carbon is the leading grasslands restoration and soil carbon storage company, partnering with landowners across 2+ million acres in 22 states to implement regenerative land management practices that restore grasslands, improve biodiversity and water quality, and draw down atmospheric CO2 into healthy soils.Notable partnerships include Audubon Conservation Ranching, Texas Agricultural Land Trust, Understand Ag, and Colorado State University’s Soil Carbon Solutions Center.Corporate customers include Nestle, Microsoft, Shopify, Marathon Oil, H-E-B, Olipop, and Urban Villages. Grassroots Carbon is a portfolio company of Soilworks Natural Capital.We are proud to foster a workplace free from discrimination. We are an equal opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration.*No visa sponsorship is available for this position*
The Opportunity
Grassroots Carbon is the leading grasslands restoration and soil carbon company in the United States. We have a powerful story to tell — one rooted in science, measurable impact, and a deep partnership with American ranchers. Our work has been featured in the Wall Street Journal, Reuters, and multiple carbon/ESG publications, and we are poised to become the defining voice in nature-based carbon removal.
We are seeking a driven and creative Manager or Director, Brand Reach & Communications to own our narrative and dramatically expand our reach. This is not a campaign-based role or an agency handoff. We need someone who will build and execute a sustained communications strategy that elevates Grassroots Carbon’s profile with regulators, carbon registries, corporate carbon buyers, and future investors by helping promote our story to the broader public through media, podcasts, Substacks, and social channels.
What You’ll Own
Strategy & Narrative
- Build and own a multi-channel communications strategy with a clear roadmap across earned media, owned content, and social
- Steward the Grassroots Carbon narrative — our position as the leader in delivering high quality, nature-based, carbon removal solutions, soil science, and ranching partnerships.
- Create a consistent communications calendar — not episodic campaigns
Earned Media
- Pitch and place stories in national outlets (WSJ, Bloomberg, NYT, FT) and industry publications covering climate, agriculture, and carbon markets
- Build direct relationships with journalists, editors, and podcast hosts — no agency intermediary
- Secure CEO features, interviews, and profiles with meaningful audience reach
Thought Leadership & Content
- Write and place CEO bylines, op-eds, and essays for carbon buyers, investor, and policy audiences
- Pursue podcast appearances and Substack relationships in climate, regenerative ag, and sustainability
- Translate complex science into compelling narratives for non-technical audiences
Social & Digital
- Own and grow LinkedIn with consistent, high-quality content
- Identify and activate influencer relationships in agriculture, climate, and sustainability
Cross-Functional
- Surface stories from science, sales, and rancher teams to fuel the communications pipeline
- Support investor relations and regulatory engagement with polished, consistent messaging
Requirements
What We’re Looking For
- 5–8 years in communications, PR, journalism, or content strategy with a track record of national earned media placements
- Strong writer — op-eds, pitches, scripts, and social copy with equal facility
- Demonstrated ability to build sustained media momentum, not just one-time launches
- Background in journalism, climate/sustainability, or mission-driven startups preferred
- Familiarity with corporate sustainability, policy, or investment audiences is a plus
- Self-directed and entrepreneurial — sets strategy, owns execution, operates without a large team
- Genuinely aligned with Grassroots Carbon’s mission in regenerative agriculture and soil carbon
- Willing to travel for media appearances, industry events, and ranch visits
What We’ll Ask You to Show Us
- A portfolio of placed stories and authored content you drove from pitch to publication
- A communications strategy you built from scratch — approach, sequencing, and measured outcomes
- Journalist or podcast relationships you cultivated independently
- Examples of making technical or scientific content compelling for a general audience
Benefits
- Health insurance plan with $0 deductible and $0 co-pay.
- Dental and vision insurance.
- Flexible spending account option.
- Open Paid Time Off Policy plus 9 paid holidays per year.
- 401(k) savings plan.
- Company-paid Life and AD&D coverage.
- Educational materials and expenses to support continuing education opportunities.
About Grassroots Carbon
Grassroots Carbon is the leading grasslands restoration and soil carbon storage company, partnering with landowners across 2+ million acres in 22 states to implement regenerative land management practices that restore grasslands, improve biodiversity and water quality, and draw down atmospheric CO2 into healthy soils.
Notable partnerships include Audubon Conservation Ranching, Texas Agricultural Land Trust, Understand Ag, and Colorado State University’s Soil Carbon Solutions Center.
Corporate customers include Nestle, Microsoft, Shopify, Marathon Oil, H-E-B, Olipop, and Urban Villages. Grassroots Carbon is a portfolio company of Soilworks Natural Capital.
We are proud to foster a workplace free from discrimination. We are an equal opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration.
*No visa sponsorship is available for this position*
Grassroots Carbon Public Benefit LLC, part of Soilworks, offers nature-based soil carbon storage solutions based on regenerative agriculture. Nature based solutions addresses climate change, biodiversity loss, and food security. Regenerative agriculture on grasslands promotes the use of natural and holistic ranching practices that focus on soil health, biodiversity, and animal welfare. This can result in healthier and more nutrient-dense food. By improving soil health on grasslands, regenerative agriculture can enable a diverse range of ecosystem services such as carbon sequestration, nutrient cycling, and habitat for wildlife. Grasslands are highly efficient at capturing and storing carbon, making them a valuable tool in the fight against climate change. Soil carbon credits are a way to incentivize the adoption of regenerative agriculture practices that promote soil health and carbon sequestration. Grassroots Carbon brings together thousands of ranchers and hundreds of carbon credit buyers, such as Nestle and Shopify, who are seeking to acquire high quality, measured and independently certified soil carbon credits. Across America’s hundreds of millions of acres of grassland, Grassroots Carbon has paid over $2 million to ranchers to date to restore soil health and to accelerate the Regenerative Agriculture movement.We are a team of soil scientists, ranchers, software engineers, entrepreneurs and more from a diverse array of industries, and backgrounds, including Amazon, Shell, Expedia, and Stanford University.
Grassroots Carbon Public Benefit LLC, part of Soilworks, offers nature-based soil carbon storage solutions based on regenerative agriculture. Nature based solutions addresses climate change, biodiversity loss, and food security. Regenerative agriculture on grasslands promotes the use of natural and holistic ranching practices that focus on soil health, biodiversity, and animal welfare. This can result in healthier and more nutrient-dense food. By improving soil health on grasslands, regenerative agriculture can enable a diverse range of ecosystem services such as carbon sequestration, nutrient cycling, and habitat for wildlife. Grasslands are highly efficient at capturing and storing carbon, making them a valuable tool in the fight against climate change.
Soil carbon credits are a way to incentivize the adoption of regenerative agriculture practices that promote soil health and carbon sequestration. Grassroots Carbon brings together thousands of ranchers and hundreds of carbon credit buyers, such as Nestle and Shopify, who are seeking to acquire high quality, measured and independently certified soil carbon credits. Across America’s hundreds of millions of acres of grassland, Grassroots Carbon has paid over $2 million to ranchers to date to restore soil health and to accelerate the Regenerative Agriculture movement.We are a team of soil scientists, ranchers, software engineers, entrepreneurs and more from a diverse array of industries, and backgrounds, including Amazon, Shell, Expedia, and Stanford University.
