Director – Consumer Acquisition and Engagement, Product

Job description

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director – Consumer Acquisition and Engagement, Product Overview Mastercard’s Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard’s differentiation and business growth. We work side by side with our clients as a key lever to help grow their business through innovative, scalable, and technology-enabled solutions. Within the Services organization, Consumer Acquisition & Engagement places Mastercard at the heart of our customers’ B2C and B2B lifecycle management strategies. We help our customers acquire, engage, and retain consumers through end-to-end services, platforms, and marketing solutions. Role The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Regional Director – CA&E Products for North LAC to lead the go-to-market strategy, commercialization agenda, market expansion of innovative Loyalty solutions and drive Offers across the division. This role will shape regional growth by identifying market opportunities, defining differentiated product narratives, and enabling sales teams with scalable commercialization strategies. The Director will serve as a senior strategic partner across regional and global product, sales, account management, and market teams to accelerate adoption and business impact. The ideal candidate brings broad experience across digital marketing, media strategy, and media agency engagement, with strong expertise in integrated campaign planning, audience strategy, performance measurement, and commercialization. This individual should be equally comfortable driving executive-level strategy, influencing cross-functional stakeholders, and translating market and client needs into compelling growth opportunities. • Drive regional growth by leading the commercialization strategy for CA&E solutions across LAC, with a focus on Marketing, Personalization, and data-driven customer engagement capabilities. • Define and execute differentiated go-to-market strategies that reflect market maturity, customer priorities, competitive dynamics, and regional business opportunities. • Act as the regional subject matter expert on media, digital marketing, and customer engagement trends, including media planning, audience targeting, campaign orchestration, and performance optimization. • Bring strong experience working with media agencies and partners, with the ability to assess media strategies, challenge plans constructively, and connect media investments to business outcomes. • Develop compelling product narratives, value propositions, and sales enablement materials tailored to different customer segments, industries, and market contexts. • Partner closely with Sales, Account Management, and Product teams to support strategic client engagements, commercial proposals, and high-impact RFP responses. • Lead 1:M initiatives, including regional campaigns, thought leadership, training, and tools that expand awareness and accelerate pipeline generation. • Translate client, market, and competitive insights into recommendations that influence product evolution, roadmap prioritization, and regional growth strategy. • Establish clear success metrics and measurement frameworks to evaluate commercialization effectiveness, campaign performance, and business impact. • Influence and align cross-functional, matrixed teams across regional and global stakeholders, driving clarity, focus, and execution excellence. All About You • +10 years’ experience in product marketing, media, marketing strategy, or related roles, with a strong track record of driving growth in complex and dynamic markets. • Broad experience in media and media agencies, including exposure to integrated media planning, performance marketing, audience strategy, measurement, and agency collaboration models. • Strong business acumen and strategic thinking, with the ability to connect customer needs, market dynamics, and commercial opportunities into actionable growth plans. • Demonstrated success leading cross-functional initiatives and influencing senior stakeholders within highly matrixed, international organizations. • Deep knowledge of digital marketing, loyalty, consumer engagement, and personalization, with the ability to translate technical or platform capabilities into client value. • Experience developing go-to-market strategies, sales enablement programs, and customer-facing narratives that support adoption and commercialization at scale. • Strong analytical and data-driven mindset, with comfort interpreting performance signals, market intelligence, and business metrics to guide decisions. • Exceptional storytelling, communication, and executive presence, with the ability to influence, inspire, and simplify complex concepts for varied audiences. • Creative, proactive, and solution-oriented, with the ability to operate effectively in fast-paced, evolving environments. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.