Role summaryThe Director, Content & Communications owns Adverity's content strategy, editorial direction, executive thought leadership, and PR/communications strategy end-to-end. The role leads a focused content team and is a working leader, hands-on with editorial direction, thought leadership programmes, and PR strategy, not just a strategic overseer. Primary accountability is category creation and market education, shaping how the market defines and talks about the space Adverity competes in, and building the market's understanding of the problem it solves.This is an agentic-first content leadership role: the Director is responsible for building and shaping the agentic systems and processes that support content, AEO optimisation, scheduling, and distribution. Key responsibilitiesLead category creation — defining and driving the market narrative for the space Adverity competes in, and arming executive spokespeople to deliver it publiclyLead market education — building the market's understanding of the problem Adverity solves, through explainer content, practitioner-level education, and analyst engagementOwn content strategy and editorial direction — the framework and standards flowing into campaigns, ABM, PMM, and thought leadershipOwn PR and communications strategy — managing the external PR agency and earned media presenceLead executive thought leadership programmes for senior spokespeopleLead AEO strategy and share-of-voice growth through content, PR, and editorial outputSet editorial standards and quality bar for all written marketing outputShape and evolve the agentic systems and processes supporting content, AEO optimisation, scheduling, and distributionWhat you bringExtensive experience in brand, content, or communications leadership in B2B SaaSDemonstrable track record growing share of voice in a competitive categoryExperience leading AEO, SEO, or AI-search visibility programmes at scaleHands-on editorial chops — capable of setting voice and directing senior content and design talent at the working levelExperience managing PR agencies and securing tier-one earned mediaExperience owning organic social and executive thought leadership programmesExperience deploying AI and agentic tooling in a content production context
Role summary
The Director, Content & Communications owns Adverity's content strategy, editorial direction, executive thought leadership, and PR/communications strategy end-to-end. The role leads a focused content team and is a working leader, hands-on with editorial direction, thought leadership programmes, and PR strategy, not just a strategic overseer.
Primary accountability is category creation and market education, shaping how the market defines and talks about the space Adverity competes in, and building the market's understanding of the problem it solves.
This is an agentic-first content leadership role: the Director is responsible for building and shaping the agentic systems and processes that support content, AEO optimisation, scheduling, and distribution.
Key responsibilities
- Lead category creation — defining and driving the market narrative for the space Adverity competes in, and arming executive spokespeople to deliver it publicly
- Lead market education — building the market's understanding of the problem Adverity solves, through explainer content, practitioner-level education, and analyst engagement
- Own content strategy and editorial direction — the framework and standards flowing into campaigns, ABM, PMM, and thought leadership
- Own PR and communications strategy — managing the external PR agency and earned media presence
- Lead executive thought leadership programmes for senior spokespeople
- Lead AEO strategy and share-of-voice growth through content, PR, and editorial output
- Set editorial standards and quality bar for all written marketing output
- Shape and evolve the agentic systems and processes supporting content, AEO optimisation, scheduling, and distribution
What you bring
- Extensive experience in brand, content, or communications leadership in B2B SaaS
- Demonstrable track record growing share of voice in a competitive category
- Experience leading AEO, SEO, or AI-search visibility programmes at scale
- Hands-on editorial chops — capable of setting voice and directing senior content and design talent at the working level
- Experience managing PR agencies and securing tier-one earned media
- Experience owning organic social and executive thought leadership programmes
- Experience deploying AI and agentic tooling in a content production context
Adverity enables marketing and data teams to deliver a single, accurate view of all their data.Back in 2015, our founders set out to change the world of marketing by bringing a solution that would enable marketers to become more data-driven.Today, Adverity is a thriving workplace with offices across the globe bringing the advantages of automated data integration to hundreds of renowned brands, agencies, and businesses.
Adverity enables marketing and data teams to deliver a single, accurate view of all their data.
Back in 2015, our founders set out to change the world of marketing by bringing a solution that would enable marketers to become more data-driven.
Today, Adverity is a thriving workplace with offices across the globe bringing the advantages of automated data integration to hundreds of renowned brands, agencies, and businesses.
