Director, Copy & Creative Insights

Job description

At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand. Job Description Jellyfish is hiring a Creative Insights & Content Director to connect brand strategy, audience insight and creative execution across our client portfolio. Working closely with Content, Creative, Brand Strategy, Media and Data teams, you will help clients translate strategic thinking into scalable, insight-led and AI-powered creative output. We are looking for someone with a strong foundation in both copywriting and strategic communications, with experience developing communications frameworks, messaging systems and creative direction across channels and stages of the customer journey. Your focus will be to shape audience-first content and creative strategies that strengthen brand relevance and improve performance. You will play a visible leadership role across clients and internal teams – shaping creative direction, mentoring talent and helping evolve the Creative Insights & Content capability. This is a hybrid position based out of our NYC office 1-2 days per week with flexibility. The full salary range for this role is between $134,000-150,000 USD, annually, and is based on experience. Responsibilities STRATEGY & INSIGHT - Act as a senior strategic lead across multidisciplinary creative projects and campaigns - Serve as the strategic bridge between Brand Strategy, Creative and Production teams, helping translate briefs into clear messaging and creative direction before execution begins - Partner closely with Brand Strategy, Creative, Media and Data teams to ensure work is strategically aligned and commercially effective - Work collaboratively with design teams to shape assets and creative execution, with overall creative oversight from Creative Directors - Inspire creative teams with strong strategic foundations, clear jumping-off points and platform-specific guidance - Shape and elevate creative output across copy, content and campaign execution - Mentor and support Creative Insights & Content team members, fostering strategic thinking and creative excellence - Build strong client relationships and act as a trusted advisor across accounts AI, INNOVATION & PERFORMANCE - Use AI tools, including Pencil, to support insights, ideation, content generation, testing and optimisation workflows - Lead the development of AI-enabled creative workflows and scalable production approaches - Build testing frameworks for messaging, copy and creative variants across channels - Translate performance data into actionable creative and content recommendations - Stay close to platform evolution, cultural shifts and emerging behaviours, bringing new thinking into client work - Identify opportunities to improve creative effectiveness, operational efficiency and content scalability through AI-enabled ways of working CAPABILITY & BUSINESS GROWTH - Support the evolution of the Creative Insights & Content capability across Jellyfish - Contribute to thought leadership, playbooks, frameworks and ways of working - Identify opportunities for account growth and expanded strategic partnerships - Help position Jellyfish as a leader in insight-led and AI-enabled creative delivery - Contribute to new business opportunities and strategic pitches where relevant Qualifications - 6+ years’ experience across copywriting, communications strategy, content strategy or integrated creative roles within an agency or brand environment - Strong background in messaging development and translating brand positioning into cross-channel communications - Experience developing communications frameworks, messaging matrices and content ecosystems across customer journeys - Strong understanding of the relationship between brand strategy, audience insight, creative execution and performance marketing - Experience shaping creative and content strategies across multiple channels and customer touchpoints - Experience leading multidisciplinary creative projects and collaborating across strategy, creative, media and data teams - Strong understanding of digital content ecosystems, including paid media, social, CRM, web and SEO - Experience using AI tools within creative or content workflows, with curiosity around emerging technologies and operational innovation - Strong presentation, communication and stakeholder management skills - Experience mentoring or leading team members is preferred Success looks like: - You develop communications frameworks and creative strategies that translate brand positioning into effective execution - You confidently connect brand strategy with scalable creative delivery - You shape high-quality creative output that is strategically grounded, culturally relevant and performance-driven - You build strong client relationships and contribute to long-term account growth - You help evolve AI-enabled ways of working across the capability - You contribute to the ongoing evolution of the Creative Insights & Content capability Note: We emphasize skills, expertise and behavioral attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English. Additional Information Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs. 💰Reward: You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan. 🏥 Healthcare plans: Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover. 💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours. 👪 Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. All your information will be kept confidential according to EEO guidelines. Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to talentacquisition@jellyfish.com.