THE ROLEWe Are Social is looking for a Director, Culture Comms who is passionate about all things social media. You are the strategic compass for our clients, navigating the intersection of brand identity and digital subcultures. You are a "chronically online" visionary responsible for architecting high-level channel strategies across paid, owned, and influencer ecosystems. Your mission is to transform raw cultural insights into executional excellence, serving as an indispensable partner to creative teams and a trusted partner to our clients.WE ARE A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we've proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.WHY YOU’LL LOVE IT HEREWe like to laugh, we live for celeb gossip and we’re great on AUXOur passport program lets you explore and work from one of our 16 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and moreYou best believe we know how to celebrate our wins. And our losses (it’s how we learn)From carbon offsets to community kitchens, we’re passionate about making a differenceDid we say snacks? Because we have great snacks (Shoutout to Sheila who keeps the kitchen stocked)YOU AREA person who thrives in a fast-paced environment, responding quickly and proactivelyNot interested in just following trends – you want to create themA self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands. WHAT YOU’LL DOPartner with Brand Strategy and Insights and Measurement teams to define areas of culture the brand has the right to play in, then sell it in with data and storytellingDrive the proactive development of trend reports and platform updates, acting as the definitive agency and client resource for new behaviors, formats and opportunitiesBuild creative briefs that identify audience and cultural insights and tensions and turn them into brand narratives worth talking about Set the standard for developing modern social content pillars and channel and audience strategies that drive business outcomesPlay a critical leadership role to manage and mentor team members while proactively managing up across resourcing and client areas of growth Act as Indispensable partner to the creative team to ensure ideas are made for social and executed to perfectionProactively develop new ways of working that improve the clarity of strategy deliverables and increase efficiency between internal and client teamsAct as an AI thought leader and trusted practitioner, consistently identifying opportunities for research and strategy to level up and disrupt Requirements8+ years in social strategy, digital marketing, or cultural communications, with a proven track record of leading high-level brand accountsDeeply passionate about the future of social beyond a tactical distribution channel You are "chronically online"—you understand internet subcultures, memes, and platform shifts before they hit the mainstreamExceptional deck building and presentation skills with the ability to "sell" brave creative ideas to any type of client stakeholderHands-on experience using AI tools (LLMs, NotebookLM, etc.) to analyze consumer behavior and optimize workflowsProven ability to lead and mentor team membersJOIN USAt We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.Let’s do cool stuff together. Apply now!We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf
THE ROLE
We Are Social is looking for a Director, Culture Comms who is passionate about all things social media. You are the strategic compass for our clients, navigating the intersection of brand identity and digital subcultures. You are a "chronically online" visionary responsible for architecting high-level channel strategies across paid, owned, and influencer ecosystems. Your mission is to transform raw cultural insights into executional excellence, serving as an indispensable partner to creative teams and a trusted partner to our clients.
WE ARE
A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we've proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.
WHY YOU’LL LOVE IT HERE
- We like to laugh, we live for celeb gossip and we’re great on AUX
- Our passport program lets you explore and work from one of our 16 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more
- You best believe we know how to celebrate our wins. And our losses (it’s how we learn)
- From carbon offsets to community kitchens, we’re passionate about making a difference
- Did we say snacks? Because we have great snacks (Shoutout to Sheila who keeps the kitchen stocked)
YOU ARE
- A person who thrives in a fast-paced environment, responding quickly and proactively
- Not interested in just following trends – you want to create them
- A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro
Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.
WHAT YOU’LL DO
- Partner with Brand Strategy and Insights and Measurement teams to define areas of culture the brand has the right to play in, then sell it in with data and storytelling
- Drive the proactive development of trend reports and platform updates, acting as the definitive agency and client resource for new behaviors, formats and opportunities
- Build creative briefs that identify audience and cultural insights and tensions and turn them into brand narratives worth talking about
- Set the standard for developing modern social content pillars and channel and audience strategies that drive business outcomes
- Play a critical leadership role to manage and mentor team members while proactively managing up across resourcing and client areas of growth
- Act as Indispensable partner to the creative team to ensure ideas are made for social and executed to perfection
- Proactively develop new ways of working that improve the clarity of strategy deliverables and increase efficiency between internal and client teams
- Act as an AI thought leader and trusted practitioner, consistently identifying opportunities for research and strategy to level up and disrupt
Requirements
- 8+ years in social strategy, digital marketing, or cultural communications, with a proven track record of leading high-level brand accounts
- Deeply passionate about the future of social beyond a tactical distribution channel
- You are "chronically online"—you understand internet subcultures, memes, and platform shifts before they hit the mainstream
- Exceptional deck building and presentation skills with the ability to "sell" brave creative ideas to any type of client stakeholder
- Hands-on experience using AI tools (LLMs, NotebookLM, etc.) to analyze consumer behavior and optimize workflows
- Proven ability to lead and mentor team members
JOIN US
At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.
Let’s do cool stuff together. Apply now!
We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf
We Are Social is a global socially-led creative agency with unrivalled social media expertise. With 1,300 people in 17 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.We’re proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Pepsi, Meta and Adidas deliver some of their biggest and most innovative campaigns to date, from breaking into the metaverse to smashing records on TikTok. As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.
We Are Social is a global socially-led creative agency with unrivalled social media expertise. With 1,300 people in 17 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.
We’re proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Pepsi, Meta and Adidas deliver some of their biggest and most innovative campaigns to date, from breaking into the metaverse to smashing records on TikTok.
As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.
