Director, Data Strategy & Services

Build the GTM Data Foundation That Powers Personalization & Revenue Acceleration The Director, Data Strategy & Services owns the data strategy that directly enables our marketing operations and GTM velocity. You'll lead the product roadmap for our Customer Data Platform (CDP), identity graph, and the governed, real-time data infrastructure that powers personalization, attribution, and AI-driven revenue decisions across Marketo, Adobe AEM, Demandbase, and our analytics stack. This is a high-impact product leadership role where your decisions cascade across a 100+ person GTM organization—directly influencing campaign velocity, personalization depth, and revenue team enablement. You'll translate complex data challenges into simple, usable capabilities that let marketing and sales move faster. What you get to do: Own the roadmap** for CDP, identity resolution, and data enrichment—prioritizing what marketing operations and revenue teams need to execute at scale Lead identity graph expansion** with hands-on input into matching logic, deterministic/probabilistic models, and cross-channel stitching that powers real-time personalization Drive data quality as a competitive advantage**—define and enforce SLOs (identity match rate, freshness, completeness) that directly impact campaign performance and attribution accuracy Enable AI/ML at scale**—ensure your data pipelines and feature engineering support predictive scoring, journey propensity, and churn models that drive GTM decisions Govern without gating**—architect privacy and compliance frameworks (GDPR, CCPA, emerging US laws) that protect the business while enabling innovation and real-time activation Set data integration standards** that let IT, Data Engineering, and downstream teams move confidently—defining latency targets, SLAs, and integration patterns that scale Who You Are You've led data strategy, MarTech operations, or CDP implementation in a B2B SaaS environment and know what "good" looks like operationally You've managed product roadmaps for data capabilities with multiple stakeholder groups pulling in different directions—and found elegant ways to prioritize You're fluent in modern GTM stacks: CDP (Adobe, Salesforce, Treasure Data), CRM (Salesforce, Dynamics), MAP (Marketo, HubSpot), ABM (Demandbase), and analytics (CJA, Snowflake) You understand identity resolution challenges (deterministic matching, probabilistic modeling, cross-channel stitching) and can evaluate or guide technical solutions You've shipped data governance frameworks that actually worked—balancing security/compliance with the speed marketing needs You can translate "we need a unified identity graph" into concrete milestones, measurable outcomes, and quarterly execution plans You're comfortable in the room with C-level GTM leaders, IT architects, and data engineers—and can speak credibly to all three You've supported AI/ML use cases in GTM (churn models, propensity scoring, audience segmentation) Highly Preferred : experience with Adobe suite, Kafka or Snowflake For positions in this location, we offer a base pay of $173,300 - $238,300 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.