Director, Demand Generation

Job description

AT KLUE https://klue.com/, WE’RE BUILDING THE FUTURE OF COMPETITIVE INTELLIGENCE 👋 KLUE MARKETING IS HIRING The Director, Demand Gen plays a critical role in keeping Klue's go-to-market engine running. Our goal is to make sure marketing's work reliably turns into pipeline, and this role is how that happens. You'll work with the VP, Sales & Marketing to bridge the gap between what marketing produces and what sales needs to close deals. From campaigns and events to SDR targeting and marketing ops support, you're the connective tissue that turns marketing activity into qualified pipeline. This is a role for someone who builds the campaign rather than delegates it, and who thinks in terms of pipeline and conversion, not just activity. You'll balance hands-on execution with the judgment to know where demand gen and SDR need to move together. WHAT'S IN IT FOR YOU You'll have real ownership over how Klue generates and converts demand. This isn't a support role, it's an operating one. You'll run campaigns end to end, shape how Klue shows up at events and in community, and directly influence how the SDR team spends its time. You'll develop deep fluency across demand gen, SDR strategy, and marketing operations, with access to real pipeline data to guide where you invest. WHAT YOU'LL DO - Own Demand Gen Campaigns, Concept to Launch. Set up and manage campaigns across email, paid, and webinars, developing the concepts and partnering with content and design on the creative behind them. You project manage every campaign so nothing slips, then report on performance and adjust based on what's working. - Make Sure Klue Shows Up, In Person and Virtually. Plan and execute Klue's full event calendar: keynotes, sponsorships, booths, gifting, and the follow-up campaigns after. You run our own events, build community and create partnership programs, and coordinate every moving piece so nothing falls through. - Direct the SDR Function. Own the SDR Manager relationship and set the strategy behind it: quarterly focus areas, target segments, talk tracks, SPIFFs, and budget. You partner on hiring, coaching, and performance, and review pipeline results to keep adjusting the strategy. - Give Marketing Ops Day-to-Day Leadership. Help prioritize workload against the broader demand gen calendar and build the systems and processes that keep SDR workflows efficient. You partner with RevOps on the bigger systems projects that keep our operational engine running. - Develop AI Workflows. Change how demand gen actually operates day to day, not just as a layer on top of it. WHAT SUCCESS LOOKS LIKE We want you to love the role you're in and believe these are the things that matter most. - Increased Pipeline Generation. Steady increase in the number of qualified sales opportunities- generated month-over-month. - Sales Pipeline Contribution. Direct impact on the sales pipeline with measurable growth in deal closures attributed to marketing initiatives. - ROI on Marketing Spend. Achieve and exceed set ROI targets for various marketing campaigns and channels. - Team Performance and Growth. Development of team skills and capabilities, with improved team satisfaction and performance metrics. - Event Impact. Successful execution of events as measured by lead generation, customer engagement, and contribution to overall revenue. WHAT YOU BRING Must Haves - Experience running multi-channel B2B SaaS demand gen campaigns end to end. - Experience coordinating with sales or SDR teams on targeting, messaging, and talk tracks. - Experience planning and running events, in-person and virtual. - Comfortable operating with a lean team and limited budget, finding scope through better processes rather than more headcount. - Some experience managing or closely overseeing another person's work. Nice-to-Haves - Experience managing an SDR manager or another sales-adjacent function directly. - Experience building community or creator partnership programs. - You've operated through a budget cut or team downsizing before, and know what that actually takes. ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ Not ticking every box? That’s okay. We take potential into consideration. An equivalent combination of education and experience may be accepted in lieu of the specifics listed above. If you know you have what it takes, even if that’s different from what we’ve described, be sure to explain why in your application. At Klue, we're committed to building a high-performing team where people feel a strong sense of belonging, can be their authentic selves, and are able to reach their full potential. If there’s anything we can do to make our hiring process more accessible or to better support you, please let us know, we’re happy to accommodate. WHY KLUE MIGHT BE THE PERFECT FIT FOR YOU At Klue, you’ll push the boundaries of what’s possible. For yourself, your team, and our customers. The environment here feels more startup than corporate. You’ll roll up your sleeves, build, iterate, and level up. This is a place where your ideas matter, you can shape what comes next, and leave your mark. If you’re looking to join a category-defining company… where you own big outcomes, influence real customers, and work with smart, gritty people… you’ll thrive here. Unlock Your Potential. Take Risks. Take Action. Innovate HOW WE WORK AT KLUE We love the balance of connection and flexibility. We work Office-First, with a hybrid touch, and work together in our vibrant offices on Mondays, Wednesdays & Thursdays to collaborate, brainstorm, and build together. Our main hiring hubs are in: - 🇨🇦 Vancouver (HQ) - 🇨🇦 Toronto - 🇬🇧 London OUR COMMITMENT TO YOU - High Performance Culture. We reward high performance and growth through career development, coaching, and annual performance reviews. - Comprehensive benefits: Extended health & dental coverage that starts on Day 1. Fun perks like discounts at Goodlife and Perkopolis are gravy. - Ownership: All full-time employees have the opportunity to participate in our Employee Stock Option Plan. - Our Vacation Policy is Take The Time You Need. We just ask that you give notice and don’t leave your team hanging. - Top-tier tools. All employees will receive a Mac (or PC, if that’s your jam) and access to A+ tooling. - AI First. All employees are encouraged to lean into AI to work smarter and faster. Built something cool lately? Show us at our Friday Show, Don’t Tell Meetings. - Growth / Leadership. Direct access to our leadership team, including our CEO, and opportunities to connect with incredible people across the company. - Social connection. There’s no shortage of ways to stay connected and have fun. We get together once a year in Vancouver for a company- wide kickoff. Throughout the year our Hubs hold regular social events. - Dog-friendly spaces. Bring your four-legged friend along in Vancouver or Toronto, as our offices are pup-approved. ABOUT KLUE We’re on a mission to help organizations stop losing winnable deals. Klue’s AI agents http://klue.com generate market, competitor, and buyer insights in a unified platform. We ensure it’s trustworthy, automated, and activated across every department, so they have the answers they need to own their market. ✨ Here’s what makes us tick: - Klue is AI-first at its core. It’s wired deep into our internal processes and tooling, powering our small but mighty team. It drives Klue’s autonomous agents that handle the heavy lifting for customers: collecting intel, generating insights, and ensuring content is updated and available across departments. Our agents help them scale their impact, stay ahead of the market, and reclaim the time that used to be consumed by manual, repetitive busywork. - Competitor Insights. Klue helps revenue teams win more competitive deals by turning market, competitor, and buyer signals into insights teams can actually use. Our AI analyzes calls, CRM data, and real buyer feedback to give product marketers and sellers a clear picture of what’s happening in their market and why deals are won or lost. We’re a curious, collaborative team building a platform that helps companies compete with confidence, and we’re looking for people who want to do meaningful work alongside others who care about craft and impact. - A culture of curiosity, ownership and winning together. We’re a fast-growing, globally-distributed team based in Vancouver (with hubs like Toronto), scaling quicker than ever. We value people who own their domain, act boldly, stay curious and thrive in a collaborative, high-performance environment. Explore More - Klue Blog https://klue.com/blog/why-sales-needs-more-women - Ignition Acquisition https://klue.com/blog/klue-acquires-ignition (2025) - Goldpan.ai http://Goldpan.ai Acquisition https://techcouver.com/2025/03/18/klue-acquires-goldpan-to-advance-ai-driven-win-loss-research/ (2025) - Win-Loss Acquisition https://klue.com/win-loss?utm_campaign=DoubleCheck%20Acquisition (2023) - Series A https://klue.com/blog/seriesa-announcement (2020) - Series B https://hubs.la/H0_ZR2v0 (2021) - Culture https://www.bcbusiness.ca/Entrepreneur-of-the-Year-2023-How-competition-and-camaraderie-drive-the-pair-behind-Klue, culture https://klue.com/blog/klue-wins-award-for-corporate-culture, culture https://klue.com/blog/klue-wins-tech-culture-of-the-year-at-2021-bc-technology-impact-awards! - Customer Stories https://klue.com/customers?utm_source=chatgpt.com - Glassdoor https://www.glassdoor.ca/Overview/Working-at-Klue-EI_IE2919580.11,15.htm - About Us https://klue.com/blog - Instagram https://www.instagram.com/kluein/?hl=en - LinkedIn https://www.linkedin.com/company/klue/?originalSubdomain=ca - Wellfound (AngelList) https://angel.co/company/klue - Product Demo Arena https://klue.com/demo-arena By submitting your application, you agree that Klue may collect your personal data for recruiting, global organization planning, and related purposes. We may use automated or AI-assisted tools to support our recruitment process. All hiring decisions are made by our hiring team